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MEASURING
THE BENEFITS OF
ENTERPRISE
SOCIAL
TECHNOLOGY
MARKETING
RESEARCH
EMPLOYEE
ENGAGEMENT
A WORLD OF INSIGHTS
Research Services
Presented May 2013 on behalf of
MEASURING THE
BENEFITS OF
ENTERPRISE SOCIAL
TECHNOLOGY
Level of Priority Placed on Enabling Employees to
Connect and Collaborate in Real-time Across
Departments, Platforms and Devices
3MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS
Research Services
More than 80% prioritize
enabling employees to
connect and collaborate in
real-time across
departments, platforms and
devices.
Critical
priority
8%
High priority
39%
Moderate
priority
40%
Low
priority
9%
Not a priority
4%
Technology that Enables Real-Time Collaboration from
Anywhere/Any Device Offers the Following Potential
Benefits
Connecting
people across
departments
and far-flung
locations is a
top perceived
benefit of
enterprise social
technology.
71%
62%
61%
54%
45%
35%
32%
22%
15%
5%
Simplify communication acrossdepartments
and teams
Improve collaboration from remote locations
Improve ability to locate specific
information, people and skills when needed
Keep colleagues better informed on project
status and decisions
Improve level of connectedness employees
feel toward organization
Increase employee exposure to new
information, opinions, and ideas
Keep employees better informed on company
news and happenings
Ease comfort level of employees when
sharing ideas with top executives
Improve speed with which new hires are on-
boarded
Other
4MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS
Research Services
The potential for
data loss or theft
is a top concern
for IT with regard
to employee use
of social and
collaborations tools
to share business
information.
Challenges Presented to IT When Employees Share
Intellectual Property via Social and Collaboration Tools
77%
59%
58%
47%
41%
31%
2%
Potential for data leaks or theft
Compliance concerns
Data access concerns
Data governance
Integration of tools with current
technology
Need for new IT skills or additional
resources to manage
Other
5MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS
Research Services
Level of Benefit Associated with Enterprise
Social IT Technology
More than 80% state that
enterprise social technology
would benefit their company.
Extremely
beneficial
14%
Very beneficial
26%
Somewhat
beneficial
43%
Not very
beneficial
15%
Not at all
beneficial
2%
6MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS
Research Services
Measures of Success when Deploying Technology Aimed at
Enabling Employees to Connect and Collaborate in Real-
time from Anywhere/Any Device
Increased employee
productivity is the most
common indicator of
success when deploying
enterprise social
technology.
80%
53%
48%
47%
33%
28%
23%
2%
5%
Increased employee productivity
Improved employee
engagement/connectedness
Faster decision-making
Better responsiveness to customers
Reduction in information silos
Increased innovation
Increased revenue
Other
None
7MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS
Research Services
Methodology and Research Objectives
Sample
Field Work May 14, 2013 –
May 20, 2013
Total Respondents 100
Qualifiers Employment at a company with
between 50-499 employees;
Involved in IT purchases (beyond
determining requirements)
Audience IDGE Research Panels
Collection Online Questionnaire
Number of
Questions
5 (excluding screeners and
demographics)
Method
Survey Goals
This survey was conducted to determine:
• The priority placed on enabling employees to connect and collaborate in real-time whenever they need to,
across all departments, platforms and devices
• The benefits associated with technology that enables these objectives
• The challenges presented to those in IT (or those with IT responsibilities) when employees share intellectual
property via social and collaboration tools
• The level of benefit associated with enterprise social technology
• The measures companies use or will use to determine success when deploying enterprise social technology
8MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS
Research Services
Total Respondents Organization Size
Job Title Breakdown Involvement in IT Purchase Decisions
Respondent Profile
100
Executive IT Management 22%
IT Management 35%
IT Professionals 17%
Business Management 19%
Other 7%
250-499 employees 31%
50-249 employees 69%
75%
77%
85%
81%
45%
49%
Determine the business need
Determine requirements
Evaluate solutions
Recommend and select
vendors
Sell internally
Approve/authorize
expenditures
9MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS
Research Services
IDG Research Services specializes in marketing and media-related research
for technology marketers. As a division of International Data Group (IDG), the
world's leading technology media, research, and event company, IDG Research
Services brings the resources and experience of a large, global company to its
clients in the form of a small, customer-focused business. For more information
please visit our website.
Janet King
GM/Vice President
Office: 207-847-9377
Fax: 207-847-9373
Email: janet_king@idgresearch.com
10MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS
Research Services

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The Benefits of Making Your Company Social

  • 2. MARKETING RESEARCH EMPLOYEE ENGAGEMENT A WORLD OF INSIGHTS Research Services Presented May 2013 on behalf of MEASURING THE BENEFITS OF ENTERPRISE SOCIAL TECHNOLOGY
  • 3. Level of Priority Placed on Enabling Employees to Connect and Collaborate in Real-time Across Departments, Platforms and Devices 3MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS Research Services More than 80% prioritize enabling employees to connect and collaborate in real-time across departments, platforms and devices. Critical priority 8% High priority 39% Moderate priority 40% Low priority 9% Not a priority 4%
  • 4. Technology that Enables Real-Time Collaboration from Anywhere/Any Device Offers the Following Potential Benefits Connecting people across departments and far-flung locations is a top perceived benefit of enterprise social technology. 71% 62% 61% 54% 45% 35% 32% 22% 15% 5% Simplify communication acrossdepartments and teams Improve collaboration from remote locations Improve ability to locate specific information, people and skills when needed Keep colleagues better informed on project status and decisions Improve level of connectedness employees feel toward organization Increase employee exposure to new information, opinions, and ideas Keep employees better informed on company news and happenings Ease comfort level of employees when sharing ideas with top executives Improve speed with which new hires are on- boarded Other 4MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS Research Services
  • 5. The potential for data loss or theft is a top concern for IT with regard to employee use of social and collaborations tools to share business information. Challenges Presented to IT When Employees Share Intellectual Property via Social and Collaboration Tools 77% 59% 58% 47% 41% 31% 2% Potential for data leaks or theft Compliance concerns Data access concerns Data governance Integration of tools with current technology Need for new IT skills or additional resources to manage Other 5MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS Research Services
  • 6. Level of Benefit Associated with Enterprise Social IT Technology More than 80% state that enterprise social technology would benefit their company. Extremely beneficial 14% Very beneficial 26% Somewhat beneficial 43% Not very beneficial 15% Not at all beneficial 2% 6MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS Research Services
  • 7. Measures of Success when Deploying Technology Aimed at Enabling Employees to Connect and Collaborate in Real- time from Anywhere/Any Device Increased employee productivity is the most common indicator of success when deploying enterprise social technology. 80% 53% 48% 47% 33% 28% 23% 2% 5% Increased employee productivity Improved employee engagement/connectedness Faster decision-making Better responsiveness to customers Reduction in information silos Increased innovation Increased revenue Other None 7MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS Research Services
  • 8. Methodology and Research Objectives Sample Field Work May 14, 2013 – May 20, 2013 Total Respondents 100 Qualifiers Employment at a company with between 50-499 employees; Involved in IT purchases (beyond determining requirements) Audience IDGE Research Panels Collection Online Questionnaire Number of Questions 5 (excluding screeners and demographics) Method Survey Goals This survey was conducted to determine: • The priority placed on enabling employees to connect and collaborate in real-time whenever they need to, across all departments, platforms and devices • The benefits associated with technology that enables these objectives • The challenges presented to those in IT (or those with IT responsibilities) when employees share intellectual property via social and collaboration tools • The level of benefit associated with enterprise social technology • The measures companies use or will use to determine success when deploying enterprise social technology 8MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS Research Services
  • 9. Total Respondents Organization Size Job Title Breakdown Involvement in IT Purchase Decisions Respondent Profile 100 Executive IT Management 22% IT Management 35% IT Professionals 17% Business Management 19% Other 7% 250-499 employees 31% 50-249 employees 69% 75% 77% 85% 81% 45% 49% Determine the business need Determine requirements Evaluate solutions Recommend and select vendors Sell internally Approve/authorize expenditures 9MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS Research Services
  • 10. IDG Research Services specializes in marketing and media-related research for technology marketers. As a division of International Data Group (IDG), the world's leading technology media, research, and event company, IDG Research Services brings the resources and experience of a large, global company to its clients in the form of a small, customer-focused business. For more information please visit our website. Janet King GM/Vice President Office: 207-847-9377 Fax: 207-847-9373 Email: janet_king@idgresearch.com 10MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTS Research Services