1. Modulo 5 – Facebook
per le PMI
http:www.learning2gether.eu
• Creare un Profilo
• Creare una Pagina
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

2. Creare un Profilo
http:www.learning2gether.eu
Facebook Profile ≠ Facebook Page
• Il profilo Facebook Profile è personale e riferito a una persona.
• La pagina Facebook fa riferimento a un’azienda,
organizzazione o marchio che la usano per condividere notizie
e “connettersi”.
• L’azienda crea quindi una pagina (Condizioni d’uso)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

3. Creare un Profilo
http:www.learning2gether.eu
Puoi creare una pagina senza un profilo
Ma: avere un profilo è raccomandabile
La pagina Facebook ha solo funzioni limitate:
• No ricerca
• No commenti su altre pagine
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

4. Creare un profilo
http:www.learning2gether.eu
Per registrarsi:
• Nome
• Cognome
• Email
• Data di nascita
• Genere
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

5. Creare un Profilo
http:www.learning2gether.eu
Conferma l’email
Lo decidi tu – se vuoi solo usare la pagina non è necessario
• Step 1 Trova I tuoi amici
• Step 2 Informazioni del profilo
• Step 3 Foto del profilo
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

6. Creare una Pagina
http:www.learning2gether.eu
Scegli tra:
• Impresa Locale o Luogo
Se hai un’attività aperta al
pubblico (es. Ristorante,
Negozio ecc.)
• Azienda, Organizzazione o
Istituzione
Se non hai un’attività aperta
al pubblico (commercio
internet, B2B ecc.)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

7. Creare una Pagina
http:www.learning2gether.eu
• Scegli il nome della pagina (puoi cambiare il nome di una
pagina con meno di 200 mi piace)
• Aggiungi una descrizione accurata della tua azienda
• Aggiungi I tuoi altri canali (blog, sito, ecc.)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

8. Creare una Pagina
http:www.learning2gether.eu
Aggiungi la foto del profilo e la
copertina
• Verifica le regole di Facebook (Page
Terms)
Controlla la più recente versione delle
Page Terms. Oggi non puoi includere
immagini con più del 20% di testo.
• Sii creativo
Immagini creative e professionali
equivalgono a efficaci biglietti da visita.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

9. Creare una Pagina
http:www.learning2gether.eu
Facebook bara!
• Copertina
Resa: 851 x 315 pixel
• Profile Picture
Resa: 160 x 160 pixel ma devono essere
almeno 180 x 180 pixel
• Facebook Page Guidelines
https://www.facebook.com/page_guid
elines.php
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

10. Creare una Pagina
http:www.learning2gether.eu
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

11. Creare una Pagina
http:www.learning2gether.eu
• Verifica il tuo Account (SMS)
• Richiedi una username
– Dopo la creazione la pagina ha un indirizzo URL spesso
provo di senso (ad es. www.facebook.com/pages/MyBusiness/271047055038785)
– Personalizza l’URL cambiando la username (ad es.
www.facebook.com/pages/My-Business)
Puoi cambiare la username della pagina
SOLO una volta.
Ricontrolla la username scelta.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

12. Creare una Pagina
http:www.learning2gether.eu
Unisci tutti i tuoi social media
• Integra/segnala Facebook sul tuo
sito/blog per creare un social hub
• Trovi i plugins per la pagina web qui:
https://developers.facebook.com/docs/
plugins/
• Per saperne di più:
http://www.socialmediaexaminer.com/1
0-ways-to-add-facebook-functionalityto-your-website/
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.