1. Search Engines
aka let’s talk google!

2. backrub anyone?
Started by Larry Page
and Sergey Brin in 1996
The two met as
students at Stanford
original search engine
called backrub used by
stanford students.
took up too much
bandwidth
http://web.archive.org/
web/19971210065425/

3. let there be Google
• the goal of google was to organize the
massive amount of data scattered on the
web hence the name
• in 1998 sun co-founder andy bechtolsheim
believes in the project and gives page and
brin $100,000
• 1998 page and brin open shop in a garage
• had its initial public offering in august
2004
• Today google dominates the market with
200 million requests a day

4. IPO
• in 2004 google was growing very fast
• with ipo googleans = lotto winners
• “bunker mentality” before ipo
• culture change within the company. time to be a
grown up
• “in the tech world at least, the google IPO will
define the decade.”

5. google invasion
• google dance
• florida
• google juice
• google whack
• google bomb

6. Google a, “...one trick
pony?”
• ads are source of revenue
• google apps. gmail is very successful
• in 2006 google buys youtube for $1.65 billion
• viacom sues google for copyright infringement
digital millennium copyright act (passed in us in
1998)
• google wins
• public’s image of google changes from benign to
ruthless

7. Can youtube make money?
• “...when you go to
youtube, you do a
search. when you go to
google, you do a
search.” eric schmidt
• more searches = more
ads seen
• old spice commercial
goes viral.
• http://www.youtube.com/
watch?v=owGykVbfgUE

8. more then just a
search engine
• schmidt sees google as:
• “Advertising system”
• “end user system -- google aps”
• “supercomputer”
• “social phenomenon”

9. fluffy, fluffy clouds
• google cloud is like a
super computer on
steroids that runs
google
• Christophe Bisciglia:
Data was, “...just out
there, somewhere on
earth...”
• Bisciglia wanted access
to this data to build
new tools in a virtual
lab

10. Algorithms are
everything
• MapReduce is software for speed google keeps
• Other companies take notice
• hadoop is software google gives everyone else
• google 101
• Head of ibm research mark dean says about the
cloud: “compared to this...the web is tiny.”

11. Going once...going
twice...
• Ads are what fuel google
• These ads are bought in auctions through a
system called adwords which monitors click
rates and keywords
• “bids are submitted in advance and winners are
determined algorithmically in fractions of a
second.”
• winner pays a penny more then 2nd highest bid
• hal varian came up with this system
• yahoo follows suit

12. gunnin’ for google
• Microsoft and yahoo,
two of google’s biggest
rivals, join forces
• bing is born deemed a
“decision engine”
• Microsoft's ads claim
google is broken
• successful but no
google
• http://mashable.com/
2010/07/20/yahoo-bing-
search-test/

13. still number one
• “google, which makes most of its money from ads,
rarely advertises itself.” google still dominant
• seven billion searches a month
• yahoo = 20% of the market
• Microsoft = 10%
• is google too big?
• is money from just two product enough?