Ten tips for charities and voluntary organisations that want to think digital and make the most of the internet. Presented at The Gathering, February 2014.

1. #G2014
10 internet tips every
charity needs to know
19 February 2014
The Gathering
Scottish Exhibition and Conference Centre, Glasgow
Chris Yiu
Director of digital participation, SCVO

2. Read more: https://www.bcgperspectives.com/content/articles/media_entertainment_strategic_planning_4_2_trillion_opportunity_internet_economy_g20
We live in a digital world
Percentage of people willing to give up a key lifestyle habit rather than the internet for a year

3. Here are 10 tips
for thinking digital
Image credit: http://www.flickr.com/photos/lucynieto/2536406658

4. You can find a guide
for (almost) anything
Image credit: http://www.flickr.com/photos/the_justified_sinner/5622517817
1

6. Image credit: http://www.flickr.com/photos/mhauri/4450804162
Pay as you go,
or don’t pay at all
2

8. People like to
give money online
Image credit: http://www.flickr.com/photos/bartmaguire/40400084
3

10. People share more
when it’s easy
Image credit: http://www.flickr.com/photos/28196992@N07/4582294721
4

11. Read more: http://www.slideshare.net/Upworthy/the-sweet-science-of-virality

12. Don’t just publish,
start a conversation
Image credit: http://www.flickr.com/photos/jackie_brand/12240644493
5

13. Facebook Twitter LinkedIn
Instagram Tumblr Pinterest

14. People like to find
common interests
Image credit: http://www.flickr.com/photos/89228431@N06/11221050956
6

16. Let the whole world
cheer your team on
Image credit: http://www.flickr.com/photos/marcosreis07/2997405848
7

18. Games are not
just for kids
Image credit: http://www.flickr.com/photos/eekim/5972194970
8

19. Read more: http://www.gamesindustry.biz/articles/2013-06-26-how-to-gamify-giving-playmob-new-model-for-charity

20. Ignore mobile
at your peril
Image credit: http://www.flickr.com/photos/nnova/4777929904
9

21. Read more: https://gds.blog.gov.uk/2014/01/08/when-will-more-people-visit-gov-uk-using-a-mobile-or-tablet-than-a-pc
Computer
All mobile
Phone
Tablet
Jan 14Oct 12 Jan 13
100%
0%
50%
Visits to GOV.UK
63%
37%
23%
14%

22. Always
experiment!
Image credit: http://www.flickr.com/photos/samsherwood1/5262840737
10

23. ? ? ? ?
? ? ? ?
Read more: http://www.theguardian.com/technology/2014/feb/05/why-google-engineers-designers

24. @clry2
scvo.org.uk/digital
Please send us your tips!