CLS After Work Talk zusammen mit Webilea am 23. November 2011 "Crowdfunding - Kapitalbeschaffung über das Internet" (Referent: Hasnain Khimji) Wenn die Finanzmärkte eine Krise durchlaufen, bekunden Unternehmer insbesondere in Europa Mühe, Kapital über traditionelle Kanäle zu beschaffen. Parallel dazu schwindet das Vertrauen der privaten Investoren in traditionelle Investitionsmodelle. Dies führt zu einem wachsenden Interesse an Alternativen. Crowdfunding bietet privaten Investoren eine alternative Möglichkeit, ihr Geld zu investieren. Es erlaubt ihnen, ausgesuchte Unternehmer direkt zu unterstützen und sich schon mit bescheidenen Investitionsbeträgen als Business-Angels zu engagieren.

1. Crowdfunding
−
when the crowd invests
November 2011
Hasnain Khimji
© c-crowd AG

2. Agenda
• Definition Crowdfunding
• Crowdfunding vs. Crowdsourcing
• Potential of Crowdfunding
• Crowdfunding Trends
• Regulatory boundaries
• Switzerland as pioneer
• Presentation of c-crowd
• FAQ
© c-crowd AG

3. Definition Crowdfunding
The crowd finances projects of minor size over the internet
Traditional VC model Crowdfunding model
VC Investor Crowd
company company
• Dependant from a VC and his • Each investor has their own network
contacts • Each investor is a potential customer
• Traditionally seeks to obtain a and vice-versa
majority of the stakes • Each investor becomes an
• Is mainly focused on the exit strategy ambassador
• Has a seat on the board • The evaluation and other parameters
• Detailed control mechanisms are defined by the founder (no
• Influences the operating business lengthy discussions)
• The entrepreneur holds the stake
majority
© c-crowd AG

4. Crowdfunding vs. Crowdsourcing
Definitions by Jeffe Howe, editor Wired Magazine, 2006
Crowdfunding: describes the collective cooperation,
attention and trust by people who
network and pool their money and other
resources together, usually via the
internet, to support efforts initiated by
other people or organizations.
Crowdsourcing: is a distributed problem-solving and production
model. In the classic use of the term, problems
are broadcast to an unknown group of solvers
(crowd) in the form of an open call for solutions.
© c-crowd AG

5. Potential of Crowdfunding
© c-crowd AG

6. Crowdfunding Trends
USA: President Obama supports Crowdfunding; Jobs Bill;
Securities and Exchange Commision (SEC) regulations update.
Onlineplatforms such as kickstarter, Indi GoGo already make a
turnover of over $ 80m
EU: Various platforms are developing and as such crowdfunding is
becoming a true alternative in the corporation and project
funding environment
Asia: first sites have recently been launched. However it is much more
challenging to set up companies as the regulatory environment
is complicated
CH: Various online funding sites have been launched recently,
however there is only one site that addresses the crowd (FuW)
© c-crowd AG

7. Regulatory boundaries
Crowdfunding is a method of financing projects and corporations
over the internet. This novelty has therefore not been covered by
many authorities so far.
Initiating a change of existing rulings is mostly very bureaucratic and
therefore a tedious task
© c-crowd AG

8. Switzerland as pioneer
Switzerland is one of the very few countries that allows the
brokerage of direct funding into a company over the internet
c-crowd AG has obtained pro-actively a ruling by the FINMA
© c-crowd AG

9. c-crowd
Philipp Steinberger (founding Partner and CEO)
Marc P. Bernegger (founding Partner and member of the Board)
Oliver Rappold (founding Partner and member of the Board)
Martin Saidler (member of the Board)
© c-crowd AG

10. Thank you very much for your attention
c-crowd AG
Torgasse 3
8001 Zürich
Philipp Steinberger (CEO) Hasnain Khimji (Associate)
ps@c-crowd.com hk@c-crowd.com
Tel. 079 405 6409 Tel. 079 680 10 55
© c-crowd AG

11. Sources
www.pleasefund.us
www.wikipedia.com
www.finanzundwirtschaft.ch
www.c-crowd.com
www.kickstarter.com
© c-crowd AG