The document discusses Pūro, a new water product that aims to hydrate at the cellular level. Pūro contains 6 times the minimum daily requirement of electrolytes. The marketing strategy will visually captivate customers and communicate Pūro's unique proposition. Current objectives include finalizing product development and fulfilling initial orders. Six-month objectives involve signing retail outlets, advertising, partnering with companies, and expanding into new markets. Twelve-month objectives include signing more retailers, a major distribution partner, and evaluating acquisitions.

1. - ro
pu
Nature. Innovated.
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2. Confidential
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3. twater
The New Benchmark in Fitness Hydration
®
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4. Rx
health
A Scientific Breakthrough in Cellular Hydration
®
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5. What Makes Pūro Different?
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6. What Makes Pūro Different?
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7. What Makes Pūro Different?
6x
Minimum Daily
Requirement
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8. What Makes Pūro Different?
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9. Niche Market Objectives
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10. Niche Market Objectives Functional Beverage Market
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11. Marketing Strategy
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12. Marketing Strategy Visually captivate
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13. Marketing Strategy
Unique Proposition
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14. Marketing Strategy
Unique Proposition
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15. Marketing Strategy
Unique Proposition
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16. Marketing Strategy Current Endorsements
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17. Marketing Strategy Current Endorsements
Alpine Ascents has been named The Best Mountain Guide Service
-National Geographic Adventure Magazine. 2009-
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18. Marketing Strategy Current Endorsements
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19. Marketing Strategy
Buzz marketing
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20. Marketing Strategy
Buzz marketing
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21. Confidential
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22. Distribution Strategy
• Small niche retailers
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23. Distribution Strategy
• Small niche retailers
• Target national “chains”
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24. Sales Leads
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25. Sales Leads
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26. Deals On Deck
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27. Deals On Deck
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28. Business Feedback
“This company is poised for explosive growth. Feels very
familiar, I like it. Let me know how I can be involved.”
- Pierre Haren (Strategic Founder / Advisor)
“Love the new water concept. When can I get
some?” (“do you have it for pets?”)
- Bruce Sharp (General Manager C-A-L Ranch)
“The unique function of this product alone is enough to
capture market share. The exceptional branding is just an
added bonus.”
- M. Rasmussen (CEO, Thrive L.I.)
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29. Current Objectives
• Finalize product development
(design, manufacturing, Etagz)
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30. Current Objectives
• Finalize product development
(design, manufacturing, Etagz)
• Fulfill initial product orders to “deals on deck” retailers
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31. 6 - Month Objectives
• 3 nationwide retail outlets signed
(Whole foods, Walgreens, Maverick)
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32. 6 - Month Objectives
• 3 nationwide retail outlets signed
(Whole foods, Walgreens, Maverick)
• Advertising and PR through major outlets
(Multimedia)
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33. 6 - Month Objectives
• 3 nationwide retail outlets signed
(Whole foods, Walgreens, Maverick)
• Advertising and PR through major outlets
(Multimedia)
• Additional strategic partner signed
(Nike, Golds Gym, Pepsi Co.)
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34. 6 - Month Objectives
• 3 nationwide retail outlets signed
(Whole foods, Walgreens, Maverick)
• Advertising and PR through major outlets
(Multimedia)
• Additional strategic partner signed
(Nike, Golds Gym, Pepsi Co.)
• 1 high profile endorsement signed
(Celebrity / Athlete)
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35. 6 - Month Objectives
• 3 nationwide retail outlets signed
(Whole foods, Walgreens, Maverick)
• Advertising and PR through major outlets
(Multimedia)
• Additional strategic partner signed
(Nike, Golds Gym, Pepsi Co.)
• 1 high profile endorsement signed
(Celebrity / Athlete)
• Expand to different markets
(Pet, Food Storage, Equestrian)
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36. 12 - Month Objectives
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37. 12 - Month Objectives
• 12 Major retail outlets signed and producing revenue
(CVS, 24hr Fitness, Sinclair)
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38. 12 - Month Objectives
• 12 Major retail outlets signed and producing revenue
(CVS, 24hr Fitness, Sinclair)
• 1 Major distribution partner signed
(Pepsi Co., Associated Foods)
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39. 12 - Month Objectives
• 12 Major retail outlets signed and producing revenue
(CVS, 24hr Fitness, Sinclair)
• 1 Major distribution partner signed
(Pepsi Co., Associated Foods)
• Acquisition due diligence underway
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Friday, April 23, 2010

40. -
thank you
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Friday, April 23, 2010

41. - ro
pu
Nature. Innovated.
Confidential
Friday, April 23, 2010