Présentation exploitée par C. Laurence d'IBM lors du 11ème Cloud Ecosystem Foru

2. Turbocharge your business with Cloud
Fournisseurs de services
Processus métiers
Christophe Laurence, BDE Cloud, IBM France

3. • Exemples et éléments de valeur
• Opportunités
• Pourquoi avec IBM
• Démarche
AGENDA

4. De nouvelles capacités pour une nouvelle chaîne de valeur
B2C Media & Mobile Services Powered by SCE+

5. ICE : une expérience client exceptionnelle chez Jaguar / Land Rover
New Customer Experience powered by a Hybrid Cloud

6. E-doceo : eLearning à la demande
Saas Powered by SCE

7. Des applications nouvelles tous les jours
Saas & Mobile Powered by SCE+

8. Des transformations stratégiques vers le Saas
Saas Powered by a Opex Managed Private Cloud

9. Des nouveaux modèles d’externalisation de processus
Business Process Outsourcing powered by SCE(+)

10. Sport Analytics As A Service
UK&I Release Pack with Negotiation Planner | 07/12/13 |10
This capability exists for Football (soccer), tennis and rugby.
Can be extended to other sports and sources

11. Football Analytics Functionality
5. Team
Stats
Social Feed
4. Player Stats
&
Comparisons
2. Keys to the
Match
3. Most
Influential
Players
1. Story of
the Match

12. Integration with Social Media drives deeper analysis and engagement
Map globalisation of fan base
0
200
400
600
800
1000
1200
PostedTime15:04:3115:09:0315:13:3515:18:0715:22:3915:27:1115:31:4315:36:1515:40:4715:45:1915:49:5115:54:2315:58:5516:03:2716:07:5916:12:3116:17:0316:21:3516:26:0716:30:3916:35:1116:39:4316:44:1516:48:4716:53:1916:57:5117:02:2317:06:5517:11:2717:15:5917:20:3117:25:0317:29:3517:34:0717:38:3917:43:1117:47:4317:52:1517:56:4718:01:1918:05:5118:10:2318:14:5518:19:2718:23:5918:28:3118:33:0318:37:3518:42:0718:46:3918:51:1118:55:43
Tweets During Man United v Chelsea
Man U Goal –
David Luiz OG
Man U Goal – Robin
Van Persie Half Time
Chelsea Goal
– Mata
Torres Red
Card
Full-Time
Chelsea 2-3 Man U
Create products out of twitter volumes
0 5 10 15 20 25 30
Torres took a dive!
Terrible Decision
Evans Made Contact
Haha - take that Torres
The Referree's a &&**##@@!
Link match events to fan sentimentIdentify Key Themes

13. Differentiated Fan
Engagement
= deeper
experience
Awareness & reach
Engagement
Loyalty
Purchase
BroaderBroader
DeeperDeeper
LEVELOF
ENGAGEMENT
LEVELOF
ENGAGEMENT
Global
fanbase
Global
fanbase
National
fanbase
National
fanbase
Local
fanbase
Local
fanbase
e.g. CHINAe.g. CHINA
Extend live
experience
beyond the
stadium
Differentiated Fan Engagement
= focused breadth of engagement
Enhance in-
stadium
experience
Enhance in-
stadium
experience
Où est la valeur ?

14. HR Learning Services & Logistics As A Service
Système d’Information
Knowledgebase
Instructor Blog
Student Blog
WikisBlogs Podcasts / Mailcasts
Stagiaire
Expert Blog
Community Blog
Serious Games
Environnements Virtuels
IBM Innov8 (Français)
Classroom

15. Où est la valeur ?
• Aligner la formation sur la transformation de
l’entreprise
• Innover en matière pédagogique
• Piloter la performance de la formation
• Développer une approche globale de la
formation
• Former à moindre coût

16. Une vision stratégique & une gouvernance d’ensemble
Quelles sont les combinaisons gagnantes ?
Une nouvelle
expérience client
Une grande agilité
Une vue transverse
Un modèle OPEX
Une logique industrielle
Un
positionnement
nouveau dans
l’écosystème
Une
différentiation
forte dans l’offre
Avant d’être du IAAS, du SAAS ou du BPAAS, le Cloud rend possible la création et l’extension de
nouvelles solutions à grande valeur ajoutée, de nouveaux services, de nouvelles expériences, tout
en étant disponibles rapidement, dans un modèle opex économiquement performant.

17. © 2013 IBM Corporation
42%
using mobile to
increase
customer
intimacy (Gartner
)
45% increased
productivity
with mobile
apps
(Aberdeen)
mobile
connected
devices in use
by 2020
(Economist)
10B
* 2011 IBM IBV/MIT
Sloan
70%
of IT budgets are
spent on
operations and
maintenance
33% Global 1000
companies will
have stored
customer-sensitive
data in the public
cloud” (Gartner)
of new commercial
enterprise apps will
be deployed on
cloud platforms (IDC
)
80%
33% More Revenue
growth and 12 X
profit growth for
orgs using adv
analytics *
Leaders
frequently make
decisions based
on info they don’t
trust / have *
1 in 3
220%
Orgs competing
on analytics
substantially
outperform
peers *
Fournisseurs de services : quelles zones explorer ?
Intégrer Cloud, Mobilité et Analytics

18. Pourquoi avec IBM ?

19. IBM SmartCloud for Smarter Commerce
help companies accelerate their ability to transform how they
buy, market, sell and service goods and services with
customers and suppliers
IBM SmartCloud for Social Business
integrates the collective knowledge of people-centric
networks to accelerate decision-making and increase
innovation
IBM SmartCloud for Smarter Analytics
help companies accelerate their ability to turn information into
insights
IBM SmartCloud for Smarter Cities help
cities of all sizes leverage information, anticipate problems
and coordinate resources to deliver exceptional service to
their citizens
Business Process as a Service – Taking
responsibility for managing Industry Solutions for our clients
Smarter Commerce
Smarter CitiesSmarter Analytics
Social Business
Business Process as a Service
Software as a Service
IBM SmartCloud Solutions: allows clients to focus on innovation
and business outcomes, not IT Deployment

20. Infrastructure
Platform
Management
and Administration
Availability and
Performance
Security and
Compliance
Usage and
Accounting
Enterprise
Application Services
Application
Lifecycle
Application
Resources
Application
Environments
Application
Management
IBMSmartCloud Services
Infrastructure and Platform as a Service
Smarter Commerce Smarter Cities
Social BusinessBusiness Analytics
and Optimization
Infrastructure
Platform
Management
and Administration
Availability and
Performance
Security and
Compliance
Usage and
Accounting
Infrastructure as a Service Technologies
Platform as a Service Technologies
Application
Lifecycle
Application
Resources
Application
Environments
Application
Management
Integration
Enterprise+
IaaS
Consulting &
Implementation
IBMSmartCloud Foundation
Private and Hybrid Clouds
PaaS
Consulting &
Implementation
BPaaS / SaaS
Consulting &
Implementation
Cloud
Strategy
IBMSmartCloud Solutions
Software and Business Process as a Service
IaaS
PaaS
SaaS
BPaaS
Cloud Components Cloud Services
Consume cloud services over Internet
Hardware & software to architect and build
private or hybrid clouds
Consulting &
Implementation
Services
Design my cloud
Portfolio

21. Securité Cloud d’Entreprise: un portefeuille complet
Enterprise Governance, Risk and Compliance Management
GRC Platform (OpenPages) Risk Analytics (Algorithmics) Investigation Management (i2)
v13-02
Operational IT Security Domains and Capabilities
People Data Applications Network Infrastructure Endpoint
Federated
Identity Manager
Guardium Database
Security
AppScan Source
Network
Intrusion Prevention
Endpoint
Manager (BigFix)
Enterprise Single
Sign-On
Guardium
Vulnerability Mgt
AppScan Dynamic
NextGen Network
IPS
Mobile Device
Management
Identity and Access
Management Suite
Dynamic Data
Masking
DataPower Web
Security Gateway
SiteProtector
Management System
Virtualization and
Server Security
Privileged Identity
Manager
Key Lifecycle
Manager
Security
Policy Manager
Network
Anomaly Detection
Mainframe Security
(zSecure, RACF)
Security Intelligence, Analytics, and Governance, Risk, and Compliance
QRadar SIEM QRadar Log Manager QRadar Risk Manager
IBM Security Portfolio

22. Démarche
Business Innovation Workshop
Strategy
Business Model
Route To Market
Value Proposition
Business Model
Strategy
Operating
Model
IAAS/PAAS/SAAS
Cloud Solutions
Cloud Workshop
Cloud Roadmap
Cloud Computing Reference Architecture
Cloud Management, Integration & Dev Tools
Technologies & Standard (Openstack, OSLC, TOSCA, …)
Network & Security Framework
Business Case
Target Operating Model
Transformation steps
Financial objectives
Business Case
SAAS
PAAS
IAAS
CloudManagement
tools, traditional/public/private
IAAS transformation
Tools &Patterns
adoption
Integration &
Management
PAAS &DevOps
adoption
SAASadoption
ApplicationPortfolio
Optimization
Development &Test
Workloads and
Datas Platforms
RoadmapRoadmap
Customer Value Proposition
Val
ueChain

23. ibm.com/cloud