What is stakeholder engagement? Why on earth would you want to engage with the negative nellies and nimby's who just want to oppose what you're doing? And how might you go about conducting a stakeholder engagement or public consultation program?
Stakeholder Engagement: Simple Steps to Better Public Consultation
1. how to make
better
decisions,
create
better
outcomes,
and turn
OPPOSITION
into SUPPORT
OLDER ENGAG EMENT
STAKEH
2. here’s what I’ll cover in this presentation:
why do stakeholder engagement?
3. here’s what I’ll cover in this presentation:
it really won’t take long
why do stakeholder engagement?
4. here’s what I’ll cover in this presentation:
it really won’t take long
why do stakeholder engagement?
just three key concepts
5. 1. what is stakeholder engagement?
why do stakeholder engagement?
6. 2. why on earth would you want to do stakeholder engagement?
why do stakeholder engagement?
7. 2. why on earth would you want to do stakeholder engagement?
why do stakeholder engagement? (aren’t they all just
negative naysayers who get in
the way of progress?)
8. why do stakeholder engagement?
and 3. how do you do stakeholder engagement?
10. it’s the process by
which we involve ...or who can influence
people who may be the implementation of
affected by the our decisions
decisions we make...
11. before we get too far, let’s make sure we understand
the difference between communication and engagement
why do stakeholder engagement?
13. communication is one-way information sharing
the only possible
responses are:
“yes,” “no,” or
“I don’t care”
14. communication is one-way information sharing
the only possible
responses are:
“yes,” “no,” or
“I don’t care”
there’s not much you
can do about the no’s
if you don’t know why
they’re saying no
17. engagement is two-way
it provides information
and seeks input
it’s about talking
and listening
18. engagement is two-way
it provides information
and seeks input
it’s about talking
and listening
it’s conversational
and interactive
19. engagement is two-way
it provides information
and seeks input
it’s about talking
and listening
it’s conversational
and interactive
it’s purpose-driven
20. okay, now we know what stakeholder engagement is
why do stakeholder engagement?
21. okay, now we know what stakeholder engagement is
why do stakeholder engagement?
the next question is, why do it?
30. SO CIAL LI CENSE
you can have all the legal and
regulatory approvals you want
31. SO CIAL LI CENSE
you can have all the legal and
regulatory approvals you want
but unless you have
the support of society,
or social license
32. SO CIAL LI CENSE
you can have all the legal and
regulatory approvals you want
but unless you have
the support of society,
or social license
you WILL face opposition
33. SO CIAL LI CENSE
turns opposition into support
34. here are the other two reasons
why do stakeholder engagement?
36. if you’re an untrusted organization
59% of people will believe negative information
about you after hearing it just once or twice
TRUST
*Edelman Trust Barometer
37. if you’re an untrusted organization
59% of people will believe negative information
about you after hearing it just once or twice
TRUST
*Edelman Trust Barometer
only 9% will believe
positive information
after hearing it
once or twice
39. if you’re an trusted organization
52% of people will believe positive information
about you after hearing it just once or twice
TRUST
*Edelman Trust Barometer
40. if you’re an trusted organization
52% of people will believe positive information
about you after hearing it just once or twice
TRUST
*Edelman Trust Barometer
and only 14%
will believe
negative
information
42. publicly traded companies that do stakeholder
*Spinning Gold: The Financial Returns to External Stakeholder Engagement, Witold Henisz
engagement increase their market valuation
ECONOMICS
43. publicly traded companies that do stakeholder
*Spinning Gold: The Financial Returns to External Stakeholder Engagement, Witold Henisz
engagement increase their market valuation
ECONOMICS
NET PRESENT VALUE AFTER MARKET DISCOUNT
90
68
45
23
0
LEVEL OF STAKEHOLDER ENGAGEMENT
44. of course, there are lots of other
benefits to doing stakeholder engagement
why do stakeholder engagement?
45. of course, there are lots of other
benefits to doing stakeholder engagement
why do stakeholder engagement?
and here they are
49. save time and money
reduce conflict BENEFITS
effective decision making
50. save time and money
reduce conflict BENEFITS
effective decision making
share responsibility
51. save time and money
reduce conflict BENEFITS
effective decision making
share responsibility
better outcomes
52. save time and money
reduce conflict BENEFITS
effective decision making
share responsibility
better outcomes
better policy
53. save time and money
reduce conflict BENEFITS
effective decision making
share responsibility
better outcomes
better policy
manage issues
54. save time and money
reduce conflict BENEFITS
effective decision making
share responsibility
better outcomes
better policy
manage issues
build credibility and trust
55. I’d be lying to you if I didn’t say there are also some
drawbacks to doing stakeholder engagement
why do stakeholder engagement?
56. I’d be lying to you if I didn’t say there are also some
drawbacks to doing stakeholder engagement
why do stakeholder engagement?
so here they are
59. NIMBY
BACKLASH
PI TFALLS
costs time and money
nimby backlash
60. NIMBY
BACKLASH
PI TFALLS
costs time and money
nimby backlash
perpetual indecision
61. NIMBY
BACKLASH
PI TFALLS
costs time and money
nimby backlash
perpetual indecision
special interests
62. NIMBY
BACKLASH
PI TFALLS
costs time and money
nimby backlash
perpetual indecision
special interests
loss of control
63. NIMBY
BACKLASH
PI TFALLS
costs time and money
nimby backlash
perpetual indecision
special interests
loss of control
it’s not easy
64. I know what you’re thinking
why do stakeholder engagement?
65. I know what you’re thinking
“okay,now I know WHY I might want to think
why do stakeholder engagement?
about engaging with my stakeholders”
66. I know what you’re thinking
“okay,now I know WHY I might want to think
why do stakeholder engagement?
about engaging with my stakeholders”
“but HOW do I do that?”
68. the six stages of
stakeholder engagement*
*just an fyi…stakeholder
engagement can be pretty
complex and multifaceted, but
these are the six biggies
74. ask yourself these questions
what do you want to achieve?
do you want to inform and build awareness?
75. ask yourself these questions
what do you want to achieve?
do you want to inform and build awareness?
understand your stakeholders and get their input?
76. ask yourself these questions
what do you want to achieve?
do you want to inform and build awareness?
understand your stakeholders and get their input?
involve them in the decision-making?
77. ask yourself these questions
what do you want to achieve?
do you want to inform and build awareness?
understand your stakeholders and get their input?
involve them in the decision-making?
figure out where you might need to make changes?
81. the key here is that there is no
such thing as “the general public”
82. the key here is that there is no
such thing as “the general public”
you need to drill down
83. the key here is that there is no
such thing as “the general public”
you need to drill down
decide who your key stakeholders are
84. the key here is that there is no
such thing as “the general public”
you need to drill down
decide who your key stakeholders are
it might help to set them against
a backdrop of interest and influence
85. 2. identify and assess stakeholders
LEVEL OF INFLUENCE
LEVEL OF INTEREST
94. 3. develop engagement plan
design the strategy
develop key messages
to set the stage
and tell the story
95. 3. develop engagement plan
design the strategy
develop key messages
to set the stage
and tell the story
plan activities and
align your engagement
timeline with the
project timeline
111. 5. adjust and correct
are changes required
to the project plan?
112. 5. adjust and correct
are changes required
to the project plan?
make sure you
communicate back
to stakeholders
113. 5. adjust and correct
are changes required
to the project plan?
make sure you
communicate back
to stakeholders
and continue to address issues
throughout the project
118. set engagement
objectives identify
and assess
stakeholders
6 STAGES OF
STAKEHOLDER
ENGAGEMENT
develop
engagement plan
119. set engagement
objectives identify
and assess
stakeholders
6 STAGES OF
STAKEHOLDER
ENGAGEMENT
develop
engagement plan
implement
engagement plan
120. set engagement
objectives identify
and assess
stakeholders
6 STAGES OF
STAKEHOLDER
ENGAGEMENT
evaluate develop
results engagement plan
implement
engagement plan
121. set engagement
objectives identify
and assess
stakeholders
adjust and
correct 6 STAGES OF
STAKEHOLDER
ENGAGEMENT
evaluate develop
results engagement plan
implement
engagement plan