Communicating Culture1

Communicating Culture Course Aims Reading Assessment

Systems of Representation ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Systems of Representation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Systems of Representation Language socialisation: Learning the Code

Theories of Representation ,[object Object],[object Object],[object Object],[object Object]

Theories of Representation ,[object Object],[object Object]

Symbols - Saussure ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is a semiological system? ,[object Object],[object Object]

Symbols - Saussure ,[object Object],[object Object]

Semiotic Chains Paradigmatic dimension Syntagmatic dimension

Semiotics: the menu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Decoding the message ,[object Object],[object Object],[object Object]

Semiotic Chains A: Hi, How’s things? B: Well. You? A: Going to the lecture? B: Yep, lets go. A: Hi, How’s things? B: Crap. Don’t want to talk about it. A: Sorry, OK. Paradigmatic dimension Syntagmatic dimension

Communicating Culture1

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Communicating Culture1