In one of my marketing classes our final project was to act as a consultant to a business. Midfield Cafe is a local nashua diner that is popular, but doesn't effectively have a marketing strategy. My presentation goes over their current tactics and my ideas on what they could do to improve their restaurant and business.

1. Midfield Cafe'
Marketing Consultant Report
Connor Milliken

2. Overview
• Basic Information
• Current Marketing Tactics
• Market Research
• SWOT Analysis
• Report Overview
• Recommendations
• Final Report Decision

3. Basic Information
• Location
• 83 Perimeter Road, Nashua, NH
• Contact Information
• Phone - (603)-594-0930
• Hours of Operation
• Monday through Sunday - 7 am to 2 pm

4. Current Marketing Tactics
Promotional Flyer (Below)
Small Banners Around Parking Lot (Above)
Facebook Promotion (Above)
T-Shirts w/Logo (Above)

5. Market Research
• Target Audience
• Families
• Pilots
• Flight Enthusiasts
• Competition
• Jackie’s Diner (Nashua)
• Joey’s Diner (Amherst)
• Suzie’s Diner (Hudson)

6. SWOT Analysis
Strengths Opportunities
• Social media networking • Daniel Webster College
• Fantastic view • Flight enthusiasts
• Excellent food and • Additional social media
service usage (Twitter)
• Convenient for pilots Threats
• Family atmosphere • No major marketing
Weaknesses campaign
• No web site • Competition has
• Tough location to find professional website

7. Report Overview
• No advertising campaigns
• Great food and service
• Happy and satisfied customers
• Tough location to find
• Amazing view of the airport
• Regular diner look
• No online site

8. Recommendations
• Flyers on DWC campus for • Market the amazing view of
student awareness the airport
• Can see incoming, as well as
• Advertise towards families outgoing planes & helicopters
• Percentage of family households
• Nashua (50.5%)
• Hollis (67.1%)
• East Merrimack (63%)
• Hudson (65.8%)
• Create a full business website
• Offer free Wi-fi
• Regulate social media sites
• Place a TV near the bar area
• Upload photos consistently

9. Recommendations Cont.
• Have a DWC student and faculty discount
• Create an online menu for easy viewing
• Run some promotional advertisements
• Example: Give toy planes out to little kids
• Show pictures of celebrities who fly into Nashua
• Use the excellent reviews for advertising campaigns
• "omg....Midfield Cafe @ Nashua Airport is my new favorite breakfast place“
• “The Midfield Cafe is one reason pilots make the pilgrimage to Nashua”

10. Final Report Decision
Midfield Café needs an upgraded marketing
strategy. They need to market on DWC campus
for student awareness. Adding a website would
also greatly benefit the company’s image and
public awareness.

11. Summary
• Basic Information
• Current Marketing Tactics
• Market Research
• SWOT Analysis
• Report Overview
• Recommendations
• Final Report Decision

12. Questions