1. MS&E 277: Creativity Project
April 23, 2009
Team Dynamix:
Raymond Braun
Latisha Crockett
James Locus
Claire Roscow
Yesul Myung

2. YOU HAVE BEEN CRAVING SPRINKLES
CUPCAKES FOR THE PAST MONTH

3. DECIDE TO GO TO THE STANFORD SHOPPING
MALL TO BUY CUPCAKES

4. YOU ARRIVE AND SEE THIS
Not very happy customers
“I been waiting for a long
time to try sprinkles. I just
recently visit Cali and my
last day on my trip I went to
sprinkles waited 1:30hrs.”
Everybody is cramped up
against each other trying to
fit inside because Sprinkles
likes their door to remain
closed quot;to keep in the
freshnessquot;.

5. PROBLEMS IDENTIFIED WITH SHOPPING
EXPERIENCE AT SPRINKLES
Confusing
Long Wait Line
ordering process
Ordering online
Door is heavy
unpleasant

6. SPRINKLES NEEDS TO IMPROVE CUSTOMER
EXPERIENCE
Make waiting
as enjoyable a
possible
Happy customer
Inform on Utilize space
product better to
information improve
beforehand experience

7. HAVE EMPLOYEES MANNING THE LINES
2 Employees
make people feel
comfortable
while waiting

8. PROVIDE VIDEO MONITORS TO KEEP CUSTOMERS
ENTERTAINED
Customers can
watch custom
videos while
waiting

9. ENCOURAGE ONLINE ORDERING FOR EXPERIENCED
CUSTOMERS
Reduce the
minimum online
order to 6
cupcakes

10. INSTALL AUTOMATIC DOORS
Automatic Doors
keep cupcakes
fresh and look
more elite

11. PROVIDE DINING AREAS ONLY INSIDE
Make it more
high end
experience, rem
ove the bench

12. PROVIDE MORE DIRECTION TO CUSTOMERS
Velvet ropes and
arrows on floor
assist with line
organization

13. Current Floor Plan of Sprinkles (Palo Alto, CA)
Outside Bench Enter/Exit Door
Inside Counter
Gifts/Flare
Beverage Display
Cupcake
Register/Counter
Display

14. Revised Floor Plan of Sprinkles
Outside Projections on Glass
Sliding Door
Inside Counter
Gifts/Flare
T.V.
Pamphlet
Display
Traffic Lines
T.V.
Beverage Display
Cupcake
Register/Counter
Display

15. Enjoy!