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me culture | we shift

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me | we culture | shift Bevin Hernandez | Penn State University
It started with a comment: “Rethink the Day of Connection.”
That’ll never fly.
Intranet 1.5
Incrementalism is the enemy of innovation. -Nicholas Negroponte, MIT Photo courtesy of Mike McGregor
The power of the triad.
voicemail email postcard leak classes posters vignette welcome kit
Not Cool Cool You must Join us Deadline When you’re ready Content approval process Just post it One owner Employee-owned Policy Guidelines Paranoia Trust Scripted Real Restricted Open We can’t do that here. Why not?
Stasis
me culture | we shift

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me culture | we shift

  • 1. me | we culture | shift Bevin Hernandez | Penn State University
  • 2. It started with a comment: “Rethink the Day of Connection.”
  • 4.
  • 6. Incrementalism is the enemy of innovation. -Nicholas Negroponte, MIT Photo courtesy of Mike McGregor
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. The power of the triad.
  • 13.
  • 14. voicemail email postcard leak classes posters vignette welcome kit
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Not Cool Cool You must Join us Deadline When you’re ready Content approval process Just post it One owner Employee-owned Policy Guidelines Paranoia Trust Scripted Real Restricted Open We can’t do that here. Why not?

Notas del editor

  1. A thousand points of no. Budget. We’re in Academia. Everyone hates us. (History of Marketing 1.0 and OTS)
  2. Vision and goal statement.
  3. From “my” to “WE”
  4. Creating an organic network.
  5. Culture gardening. We are from the future.