1. Milestone meeting
4th April 2013
ZHAW @ Farner Consulting Ltd, Zürich

2. Agenda
• Update of Progress
• Desk Research
• Questionnaire for Surveys
• Further Steps
• Pending Issues

3. Progress…
• Project Charter
• Project Plan
• Workspace on do.com
• Initiation Homepage
• Emails to Chinese corp.
• Emails to Journalists
• Questionnaire for Surveys
• China briefing at ETH
• Desk Research

4. Desk research
Evaluation of Findings
• Communication Strategies
• Perception of Swiss Stakeholders
• Obstacles for Chinese Corporations
• Attitude towards PR Consultancy

5. Communication strategies
• tools
• activities
some examples…

6. Perception of Swiss
stakeholders
• State and legal authorities
• Swiss employees
• Western managers
• Swiss media

7. Obstacles for Chinese
corporations
• Perception & reputation
• Publicity issues
• Local legal & market structure issues
• Willingness to cooperate
• Internal corporate structure
• Cultural and language gap (M&A)

8. Attitude towards PR
consultancy
• Corporate culture
• Corporate structure / hierarchy
• Expectations
• Payment & fees
• Internally relegated
• Trust issues
• Change in the attitude?

9. surveys
• Survey for Chinese Companies
currently two participants
• Survey for Media and Journalists
currently two participants

10. Further steps
“TO DO’S” until the next Milestone Meeting (2nd May)
• Meetings for Interviews
• Distribution of Surveys over Surveymonkey.com
• Evaluation of Interviews/Surveys
• Finishing the Webpage

11. Pending issues