Network effectiveness Surfrider

Network Effectiveness: An Interactive Working Session September 2009 Ed Mazzarella Chad Nelsen (Adapted from the Monitor Institute*) *Network Effectiveness: An Interactive Working Session for Packard Foundation Grantees,Monitor Group. May 27, 2009. Heather Grant & Diana Scearce. On SlideShare: http://bit.ly/GvLJy

Goals ,[object Object],[object Object],[object Object]

Session Agenda ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organization-centric model Network-centric model We are Moving to a More Networked World Organizations aren’t going away. We need to learn how to balance the interface between organizations and networks.

[object Object],[object Object],[object Object],[object Object],Obama Used Networks to Mobilize 13 M Supporters

[object Object],Many Nonprofits Not at Scale The vast majority of nonprofits have annual budgets of under $1 million 2 Increasing Number of Nonprofits As many as 30,000 new nonprofits are formed each year in the U.S. 1 – scarcity of organizations is not the problem More Competition for Resources The proliferation of nonprofits makes competition fierce, and fundraising more costly…especially in an economic downturn Source: 1 http://www.alliancetrends.org/nonprofits.cfm?id=56; 2 Center for Non-Profits, 2007 Nonprofits Need to Find Ways to Leverage Networks

The Network Mindset Organization Orientation Network Orientation Mindset Strategy Behaviors Competition Grow the organization Compete for resources Protect knowledge Competitive advantage Hoard talent Collaboration Grow the network Share resources Open source IP Develop competitors Cultivate leadership Source: Forces for Good by Heather McLeod Grant and Leslie R. Crutchfield (2007)

Networks Have Been Around For A Long Time…

… and new online spaces for building relationships There are New Technologies for Sharing Content…

[object Object],[object Object],Source: “Work on Networks” by Clay Shirky (2003) Our Understanding of Networks is Getting Better

As a Result, the Way Our Work Gets Done is Changing

Networks Can be Used to Address Many Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enhanced Outcomes from Network Approaches

Network Strategy Integrates Different Tools, Approaches Collaborative Technologies Working Wikily Collaborative Processes Low High Group Process Skills Low High Technological Skills

A Few Helpful Definitions Core Hub Link Node Cluster Periphery

Network Structures can Take Many Forms

Centralized / Hierarchical Decentralized Note: These categories often overlap. Most of the examples fit in to multiple categories. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Developed from Multiple Sources: Net Gains by Plastrik and Taylor (‘06); Net Work by Anklam (‘07); Building Smart Communities by Krebs and Holley A Typology of Organizing Structures

What’s Possible from Network Mapping? What’s Possible from Network Mapping? ,[object Object],[object Object],[object Object],[object Object],[object Object]

PART II: Network Effectiveness

Network Effectiveness: Characteristics of Healthy Networks Purpose Membership Strategy and Structure Leadership Communications & Technology Resource Management Assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Governance ,[object Object],[object Object],Helpful Sources: M. Kearns and K. Showalter; J. Holley and V. Krebs; P. Plastrik and M. Taylor; J. W. Skillern; C. Shirky

[object Object],[object Object]

You’ve diagnosed your network’s areas of strength and weakness. Now, what do you do? Answer: It depends…

Nine Competencies of ‘Working Wikily’ Systems Thinking Allocating Resources Inspiring Bridging Difference Connecting Coordinating Capacity Building Building Consensus Facilitating

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Common Challenges Faced by Network Leaders

Eight Lessons We’re Learning About “Working Wikily” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Working Wikily, by Gabriel Kasper and Diana Scearce (2008), Monitor Institute

Network Resources ,[object Object],[object Object],[object Object],[object Object]

Network effectiveness Surfrider

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