The document discusses various topics related to advertising, public relations, international evangelical media, and communicating in a cybernetic culture. It defines key terms like advertising, integrated marketing communication, branding, and public relations. It also provides overviews of evangelical media contexts in different world regions like Africa, Asia, Europe, Latin America, and the Middle East. Finally, it raises questions about the economic, political, social, and identity impacts of an increasingly cybernetic culture and the implications for global communication.

2. C. Nicholas Morris Advertising Public Relations International Evangelical Media Communicating in Cybernetic Culture

3. Advertising Fueling a Passion for Consumption

4. Advertising The process of creating and using advertisements, not the paid ads themselves

5. Enticements to buy, use or believe something 1. Identifiers of the advertiser 2. Presentations of a particular paid medium 3.

6. IMC Includes advertising and other tools used to persuade Aims to convince people to purchase a product or service Used for nonprofit purposes Integrated Marketing Communication

7. Branding Build the churches identity and image Ensure that members actively support the programs of the church Remain members for a lifetime – Brand Loyalty Brand Equity – the assets that add to the value assigned to a product in the minds of the consumers

9. Branding Brand Awareness Brand Acceptance Brand Preference Brand Loyalty Brand Loyalty Continuum

10. Branding Brand your organization effectively online, because your website is a 24/7 storefront for your organization Branding in Cyberspace

11. Fellowship Church www.fellowshipchurch.com

13. Word of Mouth Holy Spirit

14. Excess Passion Excess of Materialism Excess of Profession Excess of Emotion Mere Excess

15. Promoting Public Relations In a New-Media Environment

16. Public Relations Fostering positive relationships with audiences (“public”) both inside and outside an organization

17. Public Relations Goal of PR Involves building and preserving a relationship and a lasting reputation, guiding what comes to mind when people hear, think, or read about an organization

18. Public Relations Proactively Inviting Responding Partnering Establishing Raising and Recruiting Communicating Fostering Keeping a Pulse Ministry PR Involves

19. Public Relations Corrupting Influence Misallocation of Resources Political Entanglement Difficult to Evaluate Potential Pitfalls

20. Internationalizing Evangelical Media

21. Africa Roman Catholic, Muslim (northern), Christian (Southern) Denominations: Baptist, Methodist, Presbyterian, Pentecostal

22. Asia CHINA - officially closed to all foreign missionaries - Government sanctioned churches - Three-Self Patriotic Church - Underground Christian Churches - In 2007, 10,000 Chinese were becoming Christian everyday NORTH KOREA – officially and atheistic state SOUTH KOREA – 2nd largest source of missionaries in the world; (USA - 1st) Indonesia & Malaysia – Islamic state India – Christian- militant anti-Christian and anti-Muslim political parties

23. Europe Post-Christian Europe Global Center of Christianity 3rd Place

24. Latin America Roman Catholic

25. Middle East Christianity, Judaism, Islam, Zionism most complex and difficult roots of the three most monotheistic religions

26. Communicating In Cybernetic Culture

27. Cybernetic Culture 6% of the people on the planet have accessed the Internet

28. Cybernetic Culture Human beings can escape themselves and their earthly reality Bringing our individual experiences into cybernetic culture and make it part of the collective whole Can extend our spiritual lives Cybernetic Culture Results

29. Cybernetic Culture Economic Political Social Identity and Self Cybernetic Culture Concerns

30. Cybernetic Culture What are the physics of technological change? Who directs or manages the technological change and its content? What are the metaphysical dimensions of the change and their implications for communication?

31. Cybernetic Culture Culture has consequences Global mass culture remains centered in the West – homogenization Process occurs using the means of communication and its artifactual representations Globalization, Cellularization and Implications for Communication

32. Cybernetic Culture Metaphysical Dimensions of Communication in a Cellular World

33. C. Nicholas Morris Advertising Public Relations International Evangelical Media Communicating in Cybernetic Culture