Compendium hosted a webinar this Halloween with Jay Baer and Chris Moody to shine a light on the 9 most horrific content marketing misunderstandings. View the recorded webinar to hear them dispel the myths at http://www.youtube.com/watch?v=PCk99xWMVvQ.
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay Baer)
1. The 9 most horrifying
content marketing
misunderstandings
2. Share your scariest content story, costumes, etc.
#SCARYCONTENT
JAY BAER
CHRIS MOODY
@JAYBAER
@CNMOODY
PRESIDENT
PRESIDENT
CONVINCE & CONVERT
CONVINCE & CONVERT
VP MARKETING
VP MARKETING
COMPENDIUM
COMPENDIUM
3. CONTENT MARKETING is no longer optional.
FACT: We all create and consume content.
Fact: no company can go without content.
However, there are many misunderstandings...
@COMPENDIUM
#SCARYCONTENT
4. 1
If my content is good enough, it will market itself.
@COMPENDIUM
#SCARYCONTENT
5. THE GROWTH OF
DIGITAL CONTENT
2008 – 1 trillion indexed pages
@COMPENDIUM
#SCARYCONTENT
6. THE GROWTH OF
DIGITAL CONTENT
2013 – 30 trillion indexed pages
@COMPENDIUM
#SCARYCONTENT
7. You must Deliver relevant content to the right
person at the right time on the most appropriate
channel.
“Stop Trying To Be Amazing”
@COMPENDIUM
#SCARYCONTENT
31. Q&A
Share your scariest content story, costumes, etc.
#SCARYCONTENT
JAY BAER
CHRIS MOODY
@JAYBAER
@CNMOODY
PRESIDENT
PRESIDENT
CONVINCE & CONVERT
CONVINCE & CONVERT
VP MARKETING
VP MARKETING
COMPENDIUM
COMPENDIUM