4. Welcome to MobiPromo®
Retail in a mobile environment is an exciting opportunity and as a decision maker its
imperative to not only understand the shift to mobile technology for today’s consumer,
but why as a retail advertiser Wi-Fi location marketing is the best solution. Wi-Fi proximity
technology by MobiPromo captures and harnesses the mobile consumer revolution as our
technology empowers retail advertisers with mobile technology like no other solution ever
before it.
Mobile is without question the now technology and Wi-Fi location marketing by MobiPromo
is the now opportunity. Through the mobile revolution great fortunes will be made as retail
advertisers develop a mobile consumer engagement platform via MobiPromo as consumer
demand for Wi-Fi increases.
As the leader in Wi-Fi Proximity Marketing, our parent company Mobile Network Marketing
Corporation is the patent pending holder of MobiPromo Wi-Fi Proximity Marketing
technology. For more information please visit our corporate website
www.mobipromosystem.com
The following information reveals how MobiPromo technology delivers retailers a robust,
scalable, Wi-Fi proximity marketing solution to harness the tsunami created by the
Mobilution. We are confident the information will "get the wheels turning“ and convince you
THIS is the technology and NOW is the time to be a MobiPromo Retail Advertising Partner.
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5. Mobile Predictions
"Mobile is ramping up faster than desktop Internet did and will be bigger
with 5 Trends Converging (3G + Social Networking + Video + VoIP +
Impressive Mobile Devices)….we believe more users will likely connect to
the Internet via mobile devices than desktop PCs within 5 years."
Morgan Stanley Report 2010….
That Future
is Now Here
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6. 2011 Retail Industry Study Results
The results of the 2011 Retail Industry Study have been released
by the National Retail Federation whose over 28,500 participants
from 15 countries revealed……
Fact 1: 76% of consumers feel retailers don’t communicate often enough with them
Fact 2: Consumers are willing to provide details about themselves such as
a. media usage (75%); b. demographics (73%); c. name and address (61%);
d. lifestyle (59%); e. location (56%) for a more targeted and smarter shopping
experience.
Fact 3: 80% of respondents say the last time they shopped they visited the primary
retailer with which they are most familiar
Fact 4: 71% of consumers shop digitally using technology (e.g. website, mobile, social
network, retailer website to co-create products, TV using remote control, social videos
such as YouTube, electronic games)
The findings were conclusive: “……..The consumer is truly the one in power” says Jill Puleri,
global retail leader, IBM Global Business Services. Retailers can win over empowered
consumers based on re-establishing trust and building loyalty through improving the
store environment, product assortment and store communications."
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7. And There’s More…..
A new report from e-commerce platform maker Demandware dug into today's
mobile shopping trends and found retailers falling short of delivering the
experiences customers want.
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Fact: 23% of consumers download a branded shopping application, 50% plan to do it
the future, but only 12% of retailers offer one.
Fact: 54% of consumers want barcodes and smart tags in magazines to link to store
catalogs or websites, but only 12% of retailers offer this feature
Fact: 62% of consumers want to shop using mobile apps or websites, but only 32% of
retailers offer such.
Fact: 38% of consumers want to check product availability using their mobile phone,
and 52% expect to do it in the future, but only 29% of retailers provide this option now.
Fact: 51% of consumers want to add items to their carts via mobile phones and then
complete the transaction later using a PC or tablet, but only 23% of retailers allow this
now, consumers use the Web and mobile to do product research or compare prices, but
complete transactions in a physical store.
Mobile commerce will "transform retail," says Sucharita Mulpuru, vice president and
principal analyst at Forrester Research, Inc. “Because mobile empowers customers and
makes pricing much more transparent big box stores will be forced to become much better
merchants, with mobile its now “do or die."
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8. Retail Consumer Trends
“Consumers are shopping on a variety of channels and devices
simultaneously, with new technology” said Steven Kramer, president of
North America at Hybris.
“What we find is consumers have expectations that their favorite
retailers will be accessible to them anytime and anywhere. Retailers
who aren’t keeping up with the latest technology will find their
customers moving to a retailer who will.”
“We see a significant portion of online shoppers turned off by high
shipping costs,”
“Since consumers remain relatively price sensitive, retailers should
consider store based fulfillment strategies such as buy online, pick
up in store. In addition to omnichannel retailing strategies eliminating
barriers to purchasing, they also present opportunities for retailers to
sell more once they get customers in the store. These strategies also
improve inventory productivity.”
Closing the chasm between consumer expectations with retail
profitability and bridging the gaps of where retail advertisers are
today to where consumer demand is, that’s MobiPromo Wi-Fi Location
technology as you will now discover…….
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9. Just How BIG Is Mobile’s Impact?
Mobile users are 7x’s that of Facebook and 21 x’s that of Twitter
Mobile users are 3 times the total of televisions worldwide
Mobile users are 4 times that of all personal computers around the Globe!
Mobile is THE most powerful COMMUNICATION medium in history!!!
Snapshot of Just the Current US Mobile Market
US mobile penetration: 98%
US mobile content subscribers with Internet access: 267 million
The US mobile is 298 million, 61%, 162.8M are smartphone owners
50% of consumers expect to increase time spent on the mobile
web in next 6 months
75% say mobile Internet is the most important feature when
considering a new phone purchase
According to Nielsen Mobile, 65% of mobile phone buyers in the
second half of 2009 bought a smartphone or web enabled phone.
Smartphone ownership continues to accelerate, driven by price drops, feature phone user upgrades, and the
faster, more appealing 4G network — which is 10 times faster than the current 3G networks. Right now 95% of
US mobile subscribers are using web enabled smartphones.
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12. MobiPromo The Mobilution
Today’s world is fast paced and mobile technology has changed the way
consumers communicate. Location based advertising is now poised to change
the way retail advertisers communicate with consumers because via mobile,
consumers readily respond to;
Mobile Promotions
Mobile Convenience
Mobile Content
Eco-friendly Incentives via Mobile
MobiPromo Wi-Fi Proximity Marketing strategies are
like no other medium before it for many reasons as our
revolutionary technology busts open doors for Retail
Advertising Partners. With MobiPromo retail advertisers
ride a tsunami of new profits thanks to the
mobile-revolution, the MobiPromo Location revolution.
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13. MobiPromo Targets Mobile
Targeted Delivery
High Conversion
Instant Track, Measure and Test
Cost Effective
Unlike traditional retail advertising channels, MobiPromo Wi-Fi Proximity
Marketing creates a new way for retail advertisers to deliver and engage consumers
in live responsive “real time” advertising.
What’s the value of “real time” advertising?
Standard ad production for print or TV takes at best days for
development, often weeks, and even months before distribution
is available, with MobiPromo Proximity Marketing advertisers
create an ad anytime, set it live immediately, target response, test call to action,
identify consumer response, and evaluate sales response metrics in real time!
With MobiPromo immediate ad content delivery is what our platform delivers
and response tracking metrics in real time is just the beginning of the power
MobiPromo consumer engagement.
MobiPromo is the new standard in retail marketing & advertising but there’s more!
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14. MobiPromo Dual Solution
MobiPromo Wi-Fi Proximity Marketing is a seamless integration of
pre-configured “plug n play” hardware installed in high traffic consumer
location area’s and powered by the MobiPromo Platform in a seamlessly integration that
communicates and facilitates
Retail Advertisers with Consumers
Consumers with Retail Advertisers
in a one-to-one retail advertiser - consumer communication platform.
Direct communication between retail advertisers and consumer is far more cost
effective than search engine optimization, traditional advertising mediums,
social media campaigns, e-mail marketing, text blasts, print, or any other
uninvited advertising medium. Because MobiPromo is opt-in its free of federal regulation
spam compliance because opt-in has no regulation.
for
The facts are MobiPromo Wi-Fi Proximity Marketing engages consumers with advertisers in an
interactive environment that creates, promotes and encourages consumer engagement…….
And via consumer engagement retailer advertisers improve profits and increase ROI like no
other medium has ever delivered because mobile is changing retail…...
The Mobilution?……that’s MobiPromo!
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15. MobiPromo Proximity Wi-Fi
Marketing Delivers…..
MobiPromo’s Proximity Marketing delivers a cost effective
marketing channel as real time instant tracking and results significantly reduce
advertiser waste. With MobiPromo advertisers reap high conversion rates which translate into
“GROID” - Greater Return On Investment Dollar. MobiPromo is the future of advertising as it
delivers data unavailable anywhere through any advertising medium………
1. Real Time Tracking Metrics
2. Live Campaign Data
3. Strategic Location Dissemination
4. Device Specific Deployment via Remote Web Access
5. 24/7 Ad Delivery for One Price
6. Any Content Delivery (coupons, movie clips, images, games, redemption codes)
7. Advertiser Self Managed Platform
8. Communication w/Wi-Fi Devices; Apple, Android, Blackberry, etc
9. Dedicated Team Supports Advertisers
10. Powerful Database w/ Response Metrics & Contact Info & Capability
11. Free for Consumers
And so much more!
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16. Wi-Fi Marketing By MobiPromo
MobiPromo is patent pending combination of proprietary hardware and cloud
platform technology that seamlessly integrates tested, proven, robust
technologies never before integrated into one amazing marketing and advertising solution.
Through implementation of Wi-Fi technology, a technology that delivers 13 times greater
bandwidth than Bluetooth (800 Kbps vs. 11 Mbps) to MobiPromo’s Wi-Fi hardware whose
proximity reach is 40 times that of Bluetooth (1200’ or 400m vs. Bluetooth 40’ or 10m) Wi-Fi
has no limits on data push and simultaneous device communications. Bluetooth has limited
connection capability and unlike BT, Wi-Fi delivers seamless communication with any
platform or provider; i-Phone, I-Pad, Android, Blackberry, smart phone, dumb phone, AT&T,
Sprint, Verizon etc.,
Additionally, Bluetooth relies on the mobile phone having been set to discoverable, however
all new phones no longer allow this and must have Bluetooth enabled and set to
discoverable for the purpose of file transfer. This fact has ended Bluetooth marketing as a
viable option.
Wi-Fi is secure, fast communication consumers want. Wi-Fi is free (in most instances),
familiar, in demand and readily accessible where BT has limited appeal to the population.
Cloud platforms are powerful technology used by corporate giants; Amazon, Sun, and IBM,
etc. who power their collaborations over the web and include mobile communication.
Cloud infrastructure is scalable and robust, and both cloud and Wi-Fi are just 2 of the
technologies integrated into the MobiPromo Proximity Platform which makes this
technology tested, proven and like no other advertising medium.
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17. Wi-Fi Demand & Usability
Consumers love “Wi-Fi Hot Spots” because Wi-Fi means (in most instances)
means free access online. And now that Verizon has eliminated its unlimited
data plan predictions are other carriers will follow suit. Wireless data overages
are costly and consumers who use Wi-Fi Hot Spots prevent overages from occurring.
A growing demand for Wi-Fi Hot Spots increase, and consumer devices are set to
detect Wi-Fi networks, with MobiPromo, “Wi-Fi” enabled is a retail advertising dream come true…...
Why? Because nothing elicits consumers engagement like mobile because mobile is the “personal
billboard”. As such mobile will be the most profitable real estate ever developed in our modern world.
Why? Because mobile elicits response unlike traditional advertising that consumers increasingly block.
Mobile empowers consumers with content when and where they want it and MobiPromo facilitates
interactive consumers with engaging, convenient content. And Mobile has a 100% audience attention.
But there’s more……
MobiPromo is a closed loop advertiser network where offers not found elsewhere such as discounts,
promotions, incentives, etc., are placed and where consumers engage content. MobiPromo offers are
specifically matched to the consumers interests and behavior. Statistically mobile coupon redemption is
20 to 40 times greater than print coupon redemption because mobile coupons are convenient, and are
when and where consumers are ready to spend. With mobile, retail advertisers can deliver incentives,
loyalty discounts, graphics, text, audio, video content and more in a “one-to-one” communication to
create consumer engagement, the life blood of commerce because engagement is where the money is!
Need Proof?.........
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18. Need Proof Consumer
Engagement Works?
For 4 decades Super Bowl Sunday ad spots remain the most expensive ad
ad platform in the world. Why? Simply because consumer engagement defines the Super
Bowl ad spot. So profitable is consumer engagement that the ad spend for Super Bowl
advertising has increased 59% over the last 10 years …..Including the 2008-09 Global
recession!
In 2012 ad spend topped $7,000,000 a minute and despite the stiff price, Super Bowl ad
spots sell out every year with advertisers being turned away…Why?
Because the Super Bowl defines Consumer Engagement because consumers watch
the game and gather for the commercials;
Consumer engagement is where the money is and advertisers know it! Super Bowl
Sunday delivers optimum ROI…. That is until now.
Like the Super Bowl MobiPromo’s Cloud Platform delivers advertisers via the web, ad
content deliverability and control which means content is controlled and deployed from
any web browser to any hardware location. Advertisers can test, target or blast content
because MobiPromo is plug n play hardware installed in high traffic locations, where the
individual device is identified and managed by the platform, which means retail
advertisers select to deploy content by device or simultaneously across a network of
devices, its that simple. Empowering retail advertisers with target specific, or blast
advertising options that engage mobile consumers is powerful marketing indeed and
that’s what the MobiPromo platform solution delivers……..and more!
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19. MobiPromo the Mobilution…..
Imagine the ability to deliver unlimited 24/7 ad content to unlimited mobile
devices in unlimited locations simultaneously where and when consumers
want it, that’s what MobiPromo delivers.
Instead of ad content in an ad spot, mobile ad content is delivered in real
time, anytime and can be deployed by device, by location, locally, regionally,
nationally or globally all managed remotely as part of the convenience and
power of the MobiPromo Platform.
MobiPromo powers advertisers with target specific demographics tracking
that enables advertisers with data to test content in one or multiple locations
at any time or simultaneously across a network. MobiPromo is a turn key
solution powerful and robust enough for the largest of enterprise advertisers.
“I think mobile is going to save retail,” Ash Evans, director of corporate strategy
at Verizon said. “The notion that we can help a consumer who is walking past
a store and engage them with information that is helpful to them via mobile is
amazing. The ability to identify someone is important – brands know less than
seven percent of the people visiting their site.”
7% is a metric that’s about to change thanks to MobiPromo technology…..
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20. MobiPromo Platform
Functionality
With MobiPromo advertisers streamline advertising dollars and
eliminate expensive ineffective mass marketing blasts because
Wi-Fi Location Marketing engages consumers in a responsive
forum providing consumers with the power of two way
communication, creating a type of “retail advertising
conversation” consumers respond to.
Compare MobiPromo Platform to any technology and you will
find no equal because only MobiPromo delivers real time
consumer engagement, tracking, database creation and results,
its the “Mobichasm”.
But there’s more……….
MobiPromo metrics capture and deliver real time, live consumer
response data such as……..
Advertisement response rate
Total device prompts
Consumer response rates
Consumer response predictive analysis
Advertiser ROI
Date and time stamp of interactivity
Location Device connectivity
Total time of interaction
Consumer redemption rates
Consumer Name, Address, and Email
Consumer behavioral search pattern
Most responsive Categories and Keywords
Unmatched Keywords
Campaign response rates and more…
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21. MobiWallet Tracking
Capturing valuable consumer data metrics, MobiPromo delivers and identifies
consumers through our MobiWallet technology. When capturing preliminary data
as consumers browse the Wi-Fi Network, when a consumer opts to redeem an
offer the consumer creates a MobiWallet account where offers are stored for
redemption. Once there the MobiWallet tracking associates the mobile
consumer to all activity where through the MobiWallet the consumer sees;
1.Pending Redemptions 2.Total Spend 3.Favorite Merchants 4.Savings & More
But through the MobileWallet retail advertisers receive critical real time data;
Consumer Activity including Predictive Analysis of Trends
The What & When of Redemption Activity
Location of Redemptions
Advertisement and Redemption Response Statistics
And most critical; keeping consumers in the sales cycle
because advertisers have sales history and contact info to keep
them engaged
But There’s Even More!
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22. MobiWallet Integration
The MobiWallet integrates popular social media networks so
consumers can “share” promotes on social networks, creating a frenzy
of even more sales opportunities when “Mobile Only” promotions are
shared with a social networking circle. MobiPromo incorporates social media integration
with all the major social media platforms.
Statistics reveal it costs advertisers 6 times more to attract a new customer than to re-sell the same
one. MobiPromo tools and tracking eliminate this statistic and expense by delivery of a cost effective,
powerful, and long past due advertising platform that keeps advertisers engaged with consumers
who purchase empowering them with the ability to at significant expense the solution of selling over
and over to the advertisers customer base. But there’s even more…….
Ancillary tools are integrated in the MobiPromo platform including; text marketing, email marketing,
and a newsletter tool to keep consumers in the buying loop. Because the Mobile Wallet is accessible
from any PC, mobile or tablet, once a consumer is out of the proximity location the consumer
continues to engage “favorite merchants” and spend from any computer anywhere.
Create….Communicate….Captivate….Dominate……….
Its time for MobiMonopoly Mobilution!
Retail – Events- Entertainment - Theme Parks - Sports Stadiums - Hospitality Restaurants - Tourist
Destinations - Transportation Hubs - Transportation Modes - Campuses - Public Facilities - Major
Events - and more!
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23. Advanced Customization Options
With MobiPromo retail advertisers have the option to integrate mobile
mapping where consumers without an App, see on their mobile device store
categories and subcategories which are imported and an in-store map provides
consumer location, pricing, savings, features, specials, for in-store merchandise.
In a national survey nearly 84% of shoppers have difficulty finding products on
store shelves and more than 20% leave without full purchase intent.
MobiPromo resolves those demographics without increasing labor costs and
enhancing customer service solutions as mobile device consumers leave your
location satisfied vs. frustrated not being unable to make a purchase when
items were not found.
Custom features also include a White Label opportunity for retail advertisers
who want the power of MobiPromo branding platform and who seek to engage
consumers in your retail branded Wi-Fi Zone……And so much more!!
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