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Phizzle Platform Overview 2012
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PROPRIETARY / CONFIDENTIAL!
Phizzle, Inc. – Redefine Digital
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Platform Overview!
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ABOUT!PHIZZLE,!INC.!
Phizzle!is!a!leading!technology!provider!of!advanced!mobile!marketing!products!and!digital!advertising!solutions.!!
Phizzle!redefines!how!brands!effectively!use!digital!and!mobile!marketing!tools!to!deliver!revenue!and!results.!!
Our!platform!enables!our!partners!to!deploy!targeted!and!measurable!social,!online!and!mobile!campaigns!while!
delivering!real>time!results.!!Overlaying!a!custom!CRM!system,!our!platform!delivers!analytics!and!measurements!
for!every!digital!product!in!our!portfolio,!ensuring!accurate!results!and!better!decision!making!for!future!initiatives!
through!our!platform.!!Phizzle’s!platform!has!been!chosen!by!many!renowned!companies!sports/entertainment,!
broadcast!and!retail!industries!to!manage!their!digital!marketing!efforts!including,!Madison!Square!Garden,!the!
National!Basketball!Players!Association,!Cablevision,!Home!Team!Marketing,!Fox!Sports!Net,!Fox!News,!Papa!
Murphy’s,!Westfield!Malls!and!a!number!of!professional!sports!teams!like!the!New!York!Knicks,!Philadelphia!
76ers,!Oakland!Raiders,!New!York!Rangers!and!more.!!The!Phizzle!platform!offers!a!variety!of!mobile!and!digital!
solutions!including:!!!
SMS!CAMPAIGN!MANAGER!
Create,!manage,!generate!and!track!mass!SMS!campaigns!and!mobile!lists!using!Phizzle’s!robust!platform.!!
With!lead!generation!tools,!text>to>win,!voting/trivia,!standard!text!back!messages!and!feedback!
campaigns!for!profiling!and!data!collection!as!well!as!Refer>A>Friend!capabilities,!the!platform!is!a!one>
stop>shop!for!all!of!your!SMS!needs.!!Keyword!generation,!customized!web!and!Facebook!opt>in!codes!and!
easy!to!use!tools!for!creation!of!detailed!phone!lists!make!for!creation!of!user>friendly,!targeted!marketing!
campaigns.!!The!Phizzle!platform!links!to!Twitter!and!Facebook!account(s)!as!well!to!enable!you!to!manage!
the!distribution!of!SMS!alerts!and!social!messages!to!any!one!or!all!of!your!channels!from!one!single!
management!system.!!Our!CRM!platform!provides!granular!reporting!and!analytics!at!your!fingertips!as!
well!as!complete!access!to!client!administration!options.!
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BROADCASTER!iXTM
Everyone!has!a!voice!and!we!want!to!show!it!!A!
proprietary!product!and!exclusive!to!Phizzle,!
Broadcaster!iXTM!is!a!live!event!presentation!solution!
for!television!and!broadcasts!including!scoreboards,!
digital!signage!and!the!web.!Broadcaster!iXTM!
seamlessly!integrates!with!broadcast!software!and!
display!equipment!for!companies!like!Chyron,!Harris,!
Daktronics,!ANC,!Cisco!and!others.!!Phizzle!delivers!
high>end,!easy>to>customize!graphic!templates!for!use!
in!arena,!television!or!mobile!campaigns,!tastefully!
incorporating!branded!messages!while!engaging!fans! Develop'unique'creative'to'showcase'and'engage'the'
at!more!than!double!the!industry!average.! 'voice'of'your'clients'on'any'video'monitor'in'real8time.!
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PROPRIETARY / CONFIDENTIAL!
Phizzle, Inc. – Redefine Digital
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Platform Overview!
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LOYALTY!REWARDS
In!addition!to!Phizzle’s!core!digital!marketing!tools,!
we!also!offer!multiple!community!rewards!and!
activation!applications!that!drive!deeper!
engagement!and!data!acquisition.!!Loyalty!rewards!
can!be!accrued!and!values!placed!on!the!
interactions!customers!have!with!your!products!via!
mobile,!social,!online!or!even!in!store!interactions.!
MOBILE!INTERNET!SOLUTION!
Through!Phizzle’s!mobile!web!builder,!brands!harness!
multiple!points!including!browser!search!SEO,!URL!entry,!
app!launcher,!mobile!ads!and!text!messaging,!full!website!
redirect,!QR!codes!and!email!opened!on!a!device.!!Phizzle’s!
mobile!team!will!help!design!considerations,!the!elements!
that!influence!a!mobile!users!return!to!the!site!such!as!
speed!at!which!the!site!loads,!navigation,!quality!of!
content,!and!help!avoid!pitfalls!by!incorporating!strategy,!
design!and!technology.
QR!CODE!SOLUTIONS!
QR!Codes!provide!additional!branding!and!interactive! !
opportunities!with!your!community.!!With!unlimited!usage! Phizzle'was'nominated'for'a'2011'MMA'Global'
and!instant!creation!on!the!platform,!our!QR!codes!can!be! Mobile' Marketing' Award' for' their' use' of' QR'
displayed!on!any!medium!including!print,!broadcast!as!well! codes'in'advertising'and'for'sports'brands.!
as!digital!displays,!directing!people!to!the!content!you!want!
them!to!receive!in!a!much!quicker!fashion.!
AUGMENTED!REALITY!
Change!the!way!customers!see!your!print!materials!through!their!smartphone!devices!and!have!it!come!
“alive.”!Augmented!Reality!offers!your!brand!a!unique!way!to!engage!customers!by!turning!static!content!
into!an!interactive!experience.!!Complete!with!animation,!video,!gaming!and!instant!messaging,!Phizzle’s!
Augmented!Reality!enables!brands!to!deliver!content!that!is!,!well,!unreal!!!!
SMARTPHONE!APPLICATION!DEVELOPMENT!
Create!a!more!personal!conversation!anytime,!anywhere!and!on!any!Smartphone!with!our!customized!
smartphone!applications!that!deliver!unique!content,!push!notifications,!geo>targeting,!multimedia!
content!and!a!full!m>commerce!market!place!for!your!brand!and!customers.!!Let!us!develop!a!smarter!way!
to!connect!with!your!customers.!
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PROPRIETARY / CONFIDENTIAL!
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Platform Overview!
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DIGITAL!AUTOGRAPH!
In!partnership!with!Digigraph,!Phizzle!is!the!official!
provider!of!personalized!digital!autographs.!!Using!
email!and!SMS!channels,!fans!can!receive!personalized!
autographs!from!their!favorite!personalities,!athletes,!
characters!or!stars.!!With!instant!sharing!features!
through!social!channels,!these!elements!are!not!only!
unique!collectibles!but!offer!advertising!opportunities!
for!brands!that!penetrate!well!beyond!one!device!into!
the!social!ecosystem.!
SOCIAL!AND!DIGITAL!CONSULTATION
Education!is!the!most!important!piece!to!the!entire!
equation.!!While!our!platform!offers!a!variety!of!
elements!to!enhance!digital!marketing!efforts,!we!also!
make!sure!our!clients!are!aware!of!how!to!
communicate!with!their!own!team!members!and!
clients.!!From!company!training!to!full!rate!card!
development!and!asset!creation,!we!offer!digital!
consultation!services!from!our!experts!in!each! '
respective!area.!!In!addition,!we!can!train,!advise,! So'You'Think'You'Can'Dance'Tour'2011'digital'
manage!and!even!create!social!media!elements!that! autographs'targeted'in'venue'at'attendees'
insert!your!brand!into!the!conversations!that!are!
taking!place!everyday!online.!!
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SPORTS!AND!ENTERTAINMENT!FOCUS/STAFFING!APPROACH!
Since!its!inception,!Phizzle!has!been!a!company!passionate!about!sports.!!Servicing!some!of!the!largest!and!best!
known!sports!teams,!venues!and!media!companies!in!the!world,!Phizzle!has!always!remained!true!to!its!core!
mission!of!developing!innovative!digital!and!mobile!solutions!designed!especially!for!sports!and!entertainment!
properties.!After!all,!we!are!fans!too.!!Phizzle’s!focus!towards!delivering!innovative!mobile!solutions!to!sports!and!
entertainment!properties!is!no!more!apparent!than!in!the!team!members!that!comprise!its!organization.!!With!
over!70%!of!its!team!members!having!previous!experience!working!for!a!professional!sports!team!or!league,!
Phizzle’s!team!is!a!collaboration!of!individuals!who!have!excelled!in!ticket!sales,!corporate!sponsorships,!digital!
sales,!web/social!content!management,!mobile!implementation,!in>game!presentation!and!marketing.!Phizzle’s!
team!knows!how!to!advise!teams/leagues!to!succeed!using!mobile!and!digital!solutions!because,!well,!they’ve!
walked!in!those!shoes.!
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PROPRIETARY / CONFIDENTIAL!
Phizzle, Inc. – Redefine Digital
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Platform Overview!
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CLIENT!LIST!
Phizzle’s!unparalleled!platform!and!proven!results!has!grown!a!client!base!ranging!from!professional!sports!
teams/leagues,!entertainment!and!media!companies,!wireless!carriers,!retail!establishments!and!Fortune!500!
brands!from!across!the!country.!!Below!are!some!of!our!current!partners!and!references!available!upon!request.!!
We!hope!yours!will!be!added!next!to!our!“family!.”!
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www.phizzle.com!
www.facebook.com/PhizzleInc!
www.twitter.com/Phizzle!
1O877OPHIZZLE!(744O9953)!
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