The document introduces an independent designer based in Chicago, Illinois. It states that the designer works with design studios around the country and has their own clients. It also mentions that the designer is the co-founder and creative director of Gapers Block, a Chicago-focused website.

2. ABOUT ME
I’m an independent designer and
M
work with design studios around
the country as well as with my
own clients.
I live in Chicago, IL.
I’m also co-founder and Creative
Director for Gapers Block, a site CHICAGO
that’s all Chicago, all the time. CITY OF BROAD SHOULDERS & HUMBLE DREAMS

3. WEIGHTSHIFT.COM NZRN.COM

5. ABOUT THIS
PRESENTATION

6. ABOUT THIS PRESENTATION
CRITICAL THINKING.
CONCEPTS.
METHODS.
IDEAS.
YOU ALREADY HAVE THE TOOLKIT.

7. ABOUT THIS PRESENTATION
Tips and techniques fortify any designer’s
toolkit but thinking critically about a
design is as important as the tools and
skills needed to produce it.

8. WHAT DOES IT MEAN?

9. WHAT DOES IT MEAN?
Ludwig Mies van der Rohe said:
“God is in the Details.”

10. WHAT DOES IT MEAN?
We say:
“Design is in the details.”

11. WHAT DOES IT MEAN?
“Design is in the details.”
We say it all the time.
It’s a common phrase.

12. WHAT DOES IT MEAN?
The small parts make up the
whole.

13. WHAT DOES IT MEAN?
Little things make a big
difference.

14. WHAT DOES IT MEAN?
You are the sum of all parts.

15. WHAT DOES IT MEAN?
And so is design.

16. WHAT DOES IT MEAN?
Ludwig Mies van der Rohe also said:
“Less is more.”

17. WHAT DOES IT MEAN?
It means that:
We care.
We listen.
We solve problems.
We take pride in our work.

18. WHAT DOES IT
LOOK LIKE?

19. WHAT DOES IT LOOK LIKE?
NOT THIS
DETAILS
Men’s Lifestyle Magazine

20. WHAT DOES IT LOOK LIKE?
NOT THIS
EITHER
MICROSOFT WORD W/ ALL TOOLBARS
Jeff Attwood, Coding Horror

21. WHAT DOES IT LOOK LIKE?
PINCH
Craig Berman

22. WHAT DOES IT LOOK LIKE?
Course 03: BEANS
ALINEA Restaurant
Grant Achatz, Owner & Chef

23. WHAT DOES IT LOOK LIKE?
Course 05: SALSIFY
ALINEA Restaurant
Grant Achatz, Owner & Chef

24. WHAT DOES IT LOOK LIKE?
Course 17: LAMB
ALINEA Restaurant
Grant Achatz, Owner & Chef

25. WHAT DOES IT LOOK LIKE?
HALLOWEEN COSTUME
Myself as Lance Armstrong

26. WHAT DOES IT LOOK LIKE?
PROPOSED KIKKOMAN AD
David Munson, Photographer

27. WHAT DOES IT LOOK LIKE?
HOTEL MAX
Seattle

28. WHAT DOES IT LOOK LIKE?
UNIVERSAL CLEANERS
Key West, Florida

29. WHAT DOES IT LOOK LIKE?
RAPHA SOFTSHELL
Rapha Cycling

30. WHAT DOES IT LOOK LIKE?
RAPHA SOFTSHELL
Rapha Cycling

31. WHAT DOES IT LOOK LIKE?
TRIAX VAPOR 300
Nike

32. FOR DESIGNERS

33. A CHECKLIST
& GUIDE

34. A CHECKLIST & GUIDE:
05 STEP IN, STEP OUT,
01 EXPERIMENT
STEP BACK: BALANCE
02 CHOICES 06 BE YOUR OWN CRITIC
07 COMPLEXITY IN
03 STAY CONSISTENT
SIMPLICITY: LESS IS MORE
08 OBSESSION IS
04 COMPLETENESS
HEALTHY

35. 01 EXPERIMENT

36. Client work done for mStoner (http://mstoner.com)

37. Client work done for mStoner (http://mstoner.com)

38. Client work done for mStoner (http://mstoner.com)

39. Client work done for mStoner (http://mstoner.com)

40. 02 CHOICES

41. 03 STAY CONSISTENT

42. 04 COMPLETENESS

43. Client work done for mStoner (http://mstoner.com)

44. Client work done for mStoner (http://mstoner.com)

45. 05 STEP IN, STEP OUT,
STEP BACK: BALANCE

48. 06 BE YOUR
OWN CRITIC

49. Client work done for mStoner (http://mstoner.com)

50. Client work done for mStoner (http://mstoner.com)

51. 07 COMPLEXITY
IN SIMPLICITY:
LESS IS MORE

54. 08 OBSESSION IS
HEALTHY

55. AND FINALLY:
THOUGHTS,
BREAKTHROUGHS &
REVELATIONS

56. QUESTIONS
&
ANSWERS

57. THANKS