4. Texture
Texture is the use of certain design
techniques to create the illusion of depth
or three dimensions on a flat surface
Can be achieved through the use of:
Lines
Shadows
Color to highlight
5. Using Lines for Texture
Lines
can be used to create texture by
showing details in objects.
Examples:
Detail lines in hand-drawn images
Veins on leaves
Grain lines on a piece of wood
Hair or fur on an animal
Illusion that object is not flat
6. Using Shadows to Create
Texture
Make an object appear to be raised off
the surface
By adding a shadow to text or other
object, the designer is trying to create an
illusion.
Can be added to:
Text
Buttons
Image outlines
7. Using Texture as a Background
Texture
can also be added to the
background of a Web site
Can add visual appeal
Can be distracting if used incorrectly
When using a textured background,
designers should place elements, such as
text and objects, inside a solid colored
shape
8. Typography
Refers to the design of the fonts used on a
page
Involves choices of:
Style
Emphasis
Size
Color
9. Style
Font style is a description of how the
letters in the font are shaped
The commonly used styles are:
Serif, and
Sans-Serif
10. Style
Serif font
Small strokes at the end of letters
Useful in printed material
Example: Times New Roman
Sans-serif font
Drops the strokes at the end of letters
Useful in electronic material
Example: Arial
11. Style
Decorative
Script Font: Apple Chancery
Historic or elegant look
Difficult to read in longer portions of text
Symbol Font: Webdings (Webdings)
Symbols for letters or words
Secret codes
Mr. Hahn is cool!
12. Emphasis
A way to call attention to a word or a
portion of your text is by using emphasis
You need to be consistent in your use
within the site.
Examples:
Bold
Italics
Color
13. Size
Measured by points
8 pt
12 pt
Point = 1/72 inch 20 pt
Sizes for Web design
12 points or 14 points
36 pt
10 points or lower:
48 pt
hard to read
16 points or higher:
60pt
used for headings
14. Typography Sends a Message
Some styles communicate an emotion or
a feeling
Decorative – historic or elegant
Capital Letters – ANGER OR SHOUTING
Typography refers to the design of the fonts. Typography involves choices concerning font style, emphasis, size, and color.
Size is another dimension of typography. In typography, size is measured by a method called a point. A point is 1/72 of an inch. In Web design, it is customary to use font sizes of 12 pt or 14 pt. Font sizes below 10 pt are difficult to read and font sizes above 14 pt should be reserved for headings. The use of larger font sizes for headings is another way a Web designer can organize the site. When looking at a Web site, the viewer is sometimes looking for a specific piece of information. By using headings to organize a site, the designer makes this method of quickly finding information much easier.
