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Social Media for Small Business - those you know and those you don't

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Dave Cormier
Dave Cormier

This document discusses how small businesses can use social media to connect with both existing customers and new potential customers. It emphasizes the importance of being genuine, offering value to all audiences on social media, and maintaining a good reputation online through positive interactions. Managing one's online presence well can help small businesses expand their reach and build new connections.

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Social Media for small business the people you know... and those you don't
http://www.flickr.com/photos/tmesis/21126825/ The internet is messy... and full of people
Some people you know...
And some you don't.
Activity – a person you know... and one you don't. http://www.flickr.com/photos/dhendrix/6644037141
http://www.flickr.com/photos/67304318@N07/6128669668 How do I shake hands online?
http://www.flickr.com/photos/carrotcreative/2511539541 Be social
What is twitter http://frugaldad.com/2011-in-review/
A tweet... and not a good one.
A social sale...
A friendly tweet
A blog
 
 
And no one knew the artist
 
The people you know
 
Reputation is key...
 
http://www.flickr.com/photos/21031300@N02/4076687726/ This call is being recorded Take the high road
The internet is aspirational
Know your audiences http://www.flickr.com/photos/tattoodjay/4129779298/sizes/l/in/photostream/
Be you rself
Offer value to those you know... and those you don't http://www.flickr.com/photos/61056899@N06/5751301741/sizes/l/in/photostream/

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