Are you looking to build your presence on the Facebook network? OR do you own a website which lacks internet traffic? OR are you looking to launch a new product or offer new services?
Facebook applications provides endless opportunities for you to brand your product by spending least. Facebook applications are capable of drawing millions of users and give your brand a platform to interact with them. Most of the brands have seen incredible sales growth with improved engagement.
2. Outbound Marketing Inbound Marketing
Telemarketing SEO / SEM
Trade shows Blogging
Direct mail Social Media
Email blasts RSS
Print ads Free tools/trials
TV/radio ads Viral videos
Interruption Permission
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www.code95.com
3. Code95 Online Marketing Steps
Blog, RSS, Facebook
SEO Applications
• Even More Traffic
• More Traffic • Even More Links
• More Links
Website • More Content
www.code95.com
www.code95.com
4. Do you want to get infected?
What about Marketing in Facebook?
Do you want to acquire the Power of
Peer Pressure?
www.code95.com
www.code95.com
6. acebook Facts
Explosive Growth
Facebook Inc., the most popular social-networking site, is updating the
home page with new navigation features as it reaches 500 million users
worldwide, double the number a year ago.
Indicating Facebook’s explosive growth is actually still accelerating.
www.code95.com
www.code95.com
7. acebook Facts
• More than 500 million active facebook users about 3,7 million are from Egypt.
• 50% of active users log on to Facebook in any given day.
• More than 5 billion pieces of content shared each week.
• Average user has 130 friends on the site.
• Every month, more than 70% of Facebook users engage with Platform
applications.
• More than 550,000 active applications currently on Facebook Platform.
• More than 250 applications have more than one million monthly active users.
www.code95.com
www.code95.com
9. Why acebook
Branding
Facebook can be a great resource for generating brand awareness.
Facebook is becoming popular amongst various age demographics and
can be a create interception point for building your relationship with you
consumers and prospects.
www.code95.com
www.code95.com
10. Why acebook
Customer Engagement
Using Facebook applications can be a great way for communicating
promotions, contest and events. Again it is another interception point
that can be leveraged to entice consumer engagement with your brand,
your products or your service.
www.code95.com
www.code95.com
11. Why acebook
Drive Web Traffic
Facebook Application can act as a portal point for driving traffic to your
site and other online properties.
www.code95.com
www.code95.com
12. Why acebook
Reputation Management
Facebook Application can be a useful tool for seeing what users are
saying about you and your brand. In addition your Facebook profile can
now be indexed in the search results and as a result can provide another
favorable listing in the organic search results of the engines.
www.code95.com
www.code95.com
13. Why acebook
New Customer Acquisition & Lead Generation
Facebook provides an opportunity to find consumers you may have not
otherwise discovered.
Facebook can act as another potential lead gen tool that can be used to
qualify leads.
www.code95.com
www.code95.com
14. Why acebook
Feedback Mechanism
Using Facebook and the various applications available can help
you understand consumer behavior based on the sharing of
content and commentary on the social networking site.
www.code95.com
www.code95.com
15. Why acebook
The Viral Effect
Take word Of mouth to a whole new level. Nothing attracts a
crowd like a crowd... Facebook is attracting quite a crowd.
www.code95.com
www.code95.com
16. This is why you need to get infected
Why “viral”? Sounds so gross!
Because the message spreads quickly and exponentially
just like the spread of a viral infection.
www.code95.com
www.code95.com
17. The Viral Effect
Viral marketing is a “marketing phenomenon that facilitates and
encourages people to pass along a marketing message
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www.code95.com
18. Viral Marketing
“It’s word-of-mouth for the digital age2.”
Viral marketing relies on catchy presentation, interesting new ideas, and
most importantly, the credibility of the opinions of trusted friends.
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www.code95.com
19. Viral Marketing Data
• About 70 % of viral marketers report increasing brand
awareness.
Jupiter Research
• About 87 % of advertisers find interactive marketing more
effective than traditional media. Forrester Research
• About 86 % predict social advertising to become even more
effective, making it the single most promising advertising channel.
Forrester Research
www.code95.com
www.code95.com
20. Facebook Application
for Every Occasion…
Even Recruiting
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www.code95.com
21. Facebook in US Presidential Elections 2008
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www.code95.com
22. Why Choosing Code95 to Build
your Facebook Application
www.code95.com
www.code95.com
23. If you want help from a company that really
understands the web
If you want help from a company that a
proven track record
If you want people to keep coming back to
your website
www.code95.com
www.code95.com
24. [ Live Examples for Facebook Applications ]
www.code95.com
www.code95.com
30. Code95 Application life cycle
Through the project life cycle, Code95 will:
1. Understand and discuss the underlying technology
2. Translate client needs, content, and branding into structured application concepts.
3. Translate projected visitor needs into structured concepts.
4. Translate concepts into appropriate, technically executable color comps.
5. Design navigation elements.
6. Establish the look and feel of the application, including typography, graphics, color, layout,
and other factors.
7. Organize and present content in a readable, well-designed way.
www.code95.com
www.code95.com
31. 12 hours Customer Support and
back office administration
www.code95.com
www.code95.com