1. 1. WHAT’S YOUR FAVOURITE MEAN OF COMUNIATION?
TELEVISION COMPUTER RADIO NEWSPAPER MAGAZINE
WOMAN 36 25 10 5 4
MAN 31 36 7 6 1
50
50
45
45
40 Tv
Computer
40 35 Radio
Newspape
r
Magazine
30
35
25
WOMAN
MAN
30 20
15
WOMAN
25 MAN
10
20 5
0
15 TV COMPUTER RADIO NEWSPAPE MAGAZINE
R
Tv
10 Computer
Radio
Newspaper
Magazine
5
0
TV COMPUTER RADIO NEWSPAPER MAGAZINE
TELEVISION COMPUTER RADIO NEWSPAPER MAGAZINE
01/11/10 9 22 1 0 1
12-17 23 24 0 1 1
18-29 9 7 3 0 2
30-64 28 6 11 4 2
+64 2 1 2 2 1
25
20
15
10
5
0
1-11 12-17 18-29 30-64 +64

2. 2. HAVE YOU GOT A MOBILE?
YES NO
WOMAN 66 12
MAN 68 11
100
90
80
70
60 YES
NO
50
40
30
20
10
0
WOMAN MAN
YES NO
1-11 17 15
12-17 40 7
18-29 24 0
30-64 48 2
+64 6 1
120
100
80
YES
60 NO
40
20
0
1 - 11 12 - 17 18 - 29 30 - 64 + 64

3. 3. DO YOU THINK IS NECESSARY TO HAVE A MOBILE?
YES NO
WOMAN 56 24
MAN 71 12
90
80
70
60
Y ES
50
NO
40
30
20
10
0
WOMAN MAN
YES NO
1-11 23 9
12-17 37 9
18-29 20 4
30-64 37 13
+64 5 2
90
80
70
60
50
YES
40 NO
30
20
10
0
1 - 11 12 - 17 18 - 29 30 - 64 +64

4. 4. HOW MANY TV’S HAVE YOU GOT AT HOME?
3,5
TV/person
WOMAN 2,73 3
MAN 3,13
2,5
2 TV's
1,5
1
0,5
0
WOMAN MAN TOTAL
TV/person
1-11 2,81
12-17 3
18-29 2,7
30-64 2,68
+64 2,28
3,5
3
2,5
2
TV's
1,5
1
0,5
0
1 - 11 12 - 17 18 - 29 30 - 64 + 64

5. 5. WHAT KIND OF PROGRAMME DO YOU LIKE?
COMEDY SOAPS NEWS SPORT QUIZ FILMS CARTOON REALITY
WOMAN 25 8 11 11 5 27 10 4
MAN 14 0 7 25 1 27 15 7
40
35
30 COMEDY
SOAPS
25 NEWS
SPORT S
20 QUIZ
FILMS
15 CARTOON
REALIT Y
10
5
0
WOMAN MAN
COMEDY SOAPS NEWS SPORT QUIZ FILMS CARTOON REALITY
1-11 7 1 0 7 1 7 13 1
12-17 16 6 1 8 3 16 14 3
18-29 9 0 3 4 1 7 1 2
30-64 7 1 11 13 1 20 1 4
+64 1 2 3 2 0 2 0 0
45
40
35
30 COMEDY
SOAPS
25 NEWS
SPORTS
20 QUIZ
FILMS
15 CARTOON
REALITY
10
5
0
1 - 11 12 - 17 18 - 29 30 - 64 + 64

6. 6. HOW MANY HOURS DO YOU WATCH TV?
Time / person
WOMAN 3,4
MAN 2,9
3,5
3,4
3,3
3,2
3,1
HOURS
3
2,9
2,8
2,7
WOMAN MAN
Time / person
1 - 11 3,25
12-17 2,97
18-29 3,46
30-64 2,47
+64 4,07
4,5
4
3,5
3
2,5
HOURS
2
1,5
1
0,5
0
1 - 11 12 - 17 18 - 29 30 - 64 + 64

7. 7. HAVE YOU GOT A COMPUTER AT HOME?
YES NO
WOMAN 72 7
MAN 71 12
100
90
80
70
60
50
40 YES
NO
30
20
10
0
WOMAN MAN
YES NO
1-11 31 0
12-17 42 5
18-29 22 2
30-64 44 6
+64 2 5
120
100
80
60 YES
NO
40
20
0
1 - 11 12 - 17 18 - 29 30 - 64 + 64

8. 8. HOW MANY COMPUTERS HAVE YOU GOT?
computers
WOMAN 1,63
MAN 19,7
2,5
2
1,5
computers
1
0,5
0
woman man
computers
1-11 63
12-17 88
18-29 44
30-64 83
+64 2
COMPUTERS
2,5
2
1,5
1
0,5
0
1 - 11 12 - 17 18 - 29 30 - 64 + 64

9. 9. HAVE YOU GOT INTERNET?
YES NO
WOMAN 64 15
MAN 65 13
90
80
70
60
YES
50
NO
40
30
20
10
0
WOMAN MAN
YES NO
1-11 28 3
12-17 39 8
18-29 21 3
30-64 43 7
+64 2 5
100
90
80
70
60
50
YES
40 NO
30
20
10
0
1 - 11 11 - 17 18 - 29 30 - 64 + 64

10. 10. WHAT DO YOU DO WITH THE COMPUTER?
WORK PLAY FILMS MUSIC INTERNET
WOMAN 16 19 10 25 48
MAN 26 20 21 15 44
70
60
50
40 WORK
PLAY
30 FILMS
MUSIC
INTERNET
20
10
0
MAN WOMAN
WORK PLAY FILMS MUSIC INTERNET
1-11 4 11 5 7 22
12-17 11 20 11 16 29
18-29 4 4 4 7 14
30-64 15 7 10 10 28
+64 1 1 1 1 1
90
80
70
60 WORK
PLAY
50 FILMS
MUSIC
40
INTERNET
30
20
10
0
1 - 11 12 - 17 18 - 29 30 - 64 + 64