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Gamification

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Chris Charabaruk
Chris Charabaruk

Slide deck for my Toastmasters advanced speech from Speaking To Inform #5, The Abstract Concept.

EmpresarialesTecnologíaEconomía y finanzas
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Gamification Chris Charabaruk Speaking to Inform #5
What is Gamification? Improving engagement via game mechanics Using psychological need for gaming for marketing or productivity Application of game theory in the real world
Why implement Gamification? Improve consumer loyalty and engagement Make work fun and more fulfilling for employees Improve conversion rates for potential customers
Gamification techniques Badges or awards for user actions Examples: Foursquare, Xbox Live Achievements Measurable, open ended progress metric Examples: Air Miles, Plum Points Rewards
Gamification techniques User objectives leading to rewards Examples: Nike+, game missions Challenges Material awards for product use or achievement Examples: Foursquare, game loot Rewards
Additional resources Gamification Wiki http://gamification.org Gamification Blog http://gamification.co Gamification 101 whitepaper http://bunchball.com/sites/default/files/downloads/ gamification101.pdf

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Gamification

  • 1. Gamification Chris Charabaruk Speaking to Inform #5
  • 2. What is Gamification? Improving engagement via game mechanics Using psychological need for gaming for marketing or productivity Application of game theory in the real world
  • 3. Why implement Gamification? Improve consumer loyalty and engagement Make work fun and more fulfilling for employees Improve conversion rates for potential customers
  • 4. Gamification techniques Badges or awards for user actions Examples: Foursquare, Xbox Live Achievements Measurable, open ended progress metric Examples: Air Miles, Plum Points Rewards
  • 5. Gamification techniques User objectives leading to rewards Examples: Nike+, game missions Challenges Material awards for product use or achievement Examples: Foursquare, game loot Rewards
  • 6. Additional resources Gamification Wiki http://gamification.org Gamification Blog http://gamification.co Gamification 101 whitepaper http://bunchball.com/sites/default/files/downloads/ gamification101.pdf