You've invested in a great product, now make it work for you. This refresher webinar is designed to offer you tips and tricks on how to be DNC compliant and it starts with getting a SAN. We'll show you step-by-step how to get it.

1. Telemarketing Success
SAN Step-by-Step Guide
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2. SAN Registration
In 2003, the Federal Trade Commission (FTC) enacted the Do Not Call (DNC) registry to combat telemarketing fraud and
aggressive tactics and give consumers added privacy protections and defenses To date, more than 217 million people have
added their telephone number to the list.
You are exempt if you are a:
•Charitable organization.
•Telephone surveyor who refrains from "selling" goods or services.
•Political organization.
•Company that have an established customer relationship with call recipient.
As a company/business, if you are involved with telemarketing, there are certain guidelines you need to follow in order to be
in compliance with the DNC registry. These guidelines include:
•Regularly update lists (scrub their lists every 31 days).
•Disclose company name and reason for call.
•Call consumers during the day (8 a.m.- 8 p.m.).
•Have caller identification information.
•Register for a Subscription Account Number (SAN).
As a provider of consumer telemarketing lists and related services, Cole Information requires a customer using the National
DO Not Call Registry to have a Subscription Account Number (SAN). You need a 16-digit number in order to get OK numbers to
call.
Here’s a step-by-step guide on how to register for a SAN:
•https://telemarketing.donotcall.gov
•https://telemarketing.donotcall.gov
•Click Register New Users.
•Click Register New Users.

3. Cole Information
17041 Lakeside Hills Plaza, Suite 2
Omaha
55-5555555
68130
NE
Fill This Section
Out Completely
555-5555
402
402
514-4367
Be sure to choose “seller “ as
your Organization function

4. Jack
402
Cole
402
•Scroll down and fill out the
applicable Organizational
Information
514-4267
YourSuccess@coleinformation.com
YourSuccess@coleinformation.com
YourSuccess@coleinformation.com
YourSuccess@coleinformation.com
Verify all of the information is correct
to Create a Profile. Then Certify the
information you provide is correct.

5. •Your registration is now
complete.
•Print this page for your
records.
•Check your email for a
confirmation with a link to
continue your SAN process.

6. •Click on the email link to
•Click on the email link to
continue your SAN
continue your SAN
process.
process.

7. •Select area codes by
area code number.
•Log in by keying in (you cannot copy
•Log in by keying in (you cannot copy
and paste) the organization ID and
and paste) the organization ID and
password your received into the
password your received into the
applicable areas.
applicable areas.
•Agree to the terms and click the
•Agree to the terms and click the
Certify button.
Certify button.
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8. •Click on Create New
•Click on Create New
Subscription to add area codes
Subscription to add area codes
to your subscription.
to your subscription.
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9. •Choose your area
•Choose your area
codes.
codes.
•The first 5 are
•The first 5 are
free.
free.
•More than 5 costs
•More than 5 costs
$59 for each area
$59 for each area
code.
code.
•Confirm your area codes
•Confirm your area codes
then hit Continue. Note:
then hit Continue. Note:
area codes can only be
area codes can only be
added to your subscription,
added to your subscription,
not removed.
not removed.

10. •Your SAN is
•Your SAN is
pending.
pending.
•Wait one business
•Wait one business
day then log in to
day then log in to
check your status.
check your status.
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11. •Upon one business day,
•Upon one business day,
log in as a Current User to
log in as a Current User to
Check Status.
Check Status.

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13. Calling OK Numbers
•After receiving your SAN, log
•After receiving your SAN, log
into your Cole product.
into your Cole product.
•Click on the My Account
•Click on the My Account
button at the upper left hand
button at the upper left hand
corner of the screen to
corner of the screen to
update your SAN information.
update your SAN information.
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14. •Update the National Do•Update the National DoNot Call information.
Not Call information.
•Add in your SAN number
•Add in your SAN number
including:
including:
•The Org. ID
•The Org. ID
•Expiration date
•Expiration date
•SAN type
•SAN type
•Area codes
•Area codes
•Save and close.
•Save and close.
•Hit search and create a
•Hit search and create a
telemarketing list.
telemarketing list.
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15. We’re here to Help!
•Customer care advisors
•800-283-2855
•Monday-Friday CST
•National Do Not Call Registry
•https://telemarketing.donotcall.gov/
•Cole Information
•www.coleinformation.com
•www.colecommunity.com

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