It isn’t uncommon to hear a local business owner laugh when asked if they have a Facebook page, or silently wonder what “a Twitter” is. But with the rapid, and continued grow of such spaces, using Social Media as a platform to communicate, differentiate, and expose your brand has become a valuable component of small business strategy. In this webinar, three main strategies are presented: • Drive store traffic with Foursquare. • Create a local network of consumers and businesses with Facebook. • Offer instant promotions with Twitter.