SlideShare a Scribd company logo
1 of 10
Boot Camp
Get the Most out of Your Subscription

1
Session Framework
• New experience
• Easy to use and access
• Product features including age and map
• Questions

2
• Cole Directory

Then & Now

• Published in 1947
• Blue Book
• Criss-cross directory of
addresses and phone numbers

• Today
• In 2012 we delivered millions of expiring
homeowner policy leads to thousands of agents.
• “Cole has enabled us to reach new
homeowner insurance prospects
effectively and inexpensively.”
-- John H., Insurance Agent
3
4
5
Benefits

• Just in time leads for direct mail and
telemarketing.
• Expiring homeowner policy leads plus:

• auto/referral/commercial/condo owners/life

• Unlimited searches and downloads.
• List flexibility and compatibility.
• Mapping tool to pinpoint customers/prospects
by street/zip.
• Dedicated coaching team.
• Complimentary product and marketing webcasts
and on-demand videos.
6
Fingertip Prospecting

Finding new customers…
Finding new customers…
1.

2.

1)Expiration month & state
1)Expiration month & state
2)Zip code or street name
2)Zip code or street name
3)Mailing or telemarketing list?
3)Mailing or telemarketing list?

1-2-3…
1-2-3…

Easy as
Easy as

3.

7
Why Cole?

• Timing is value. Where else can you get lists of
homeowners in your area who’s policies are up for renewal
by month?
• We provide unlimited information. There are no hidden
fees, contract or details in the small print.
• Multi-Line leads create up-sell opportunities for bundled
policies. Search results confirm homeowners with multiple
cars and most lucrative homes rise to the top of the list.
• Map more referrals. Pinpoint neighbors of your best
customers by simply plotting points on a map.
• Easy Exporting Options. Agents can export directly to
labels, Excel and major carrier exports.

8
Jump Start Your Sales!

• Customer care advisors:

800-283-2855
Monday-Friday 8 a.m.-5 p.m. CST

9
10

More Related Content

More from Cole Information

Avoid a Summer Slump: 3 Ways
Avoid a Summer Slump: 3 WaysAvoid a Summer Slump: 3 Ways
Avoid a Summer Slump: 3 WaysCole Information
 
Grill Up a Mouth Watering Marketing Campaign
Grill Up a Mouth Watering Marketing CampaignGrill Up a Mouth Watering Marketing Campaign
Grill Up a Mouth Watering Marketing CampaignCole Information
 
Rev Up Your Marketing Efforts
Rev Up Your Marketing Efforts Rev Up Your Marketing Efforts
Rev Up Your Marketing Efforts Cole Information
 
Four Ways to Automate Your Email Marketing Campaigns
Four Ways to Automate Your Email Marketing Campaigns  Four Ways to Automate Your Email Marketing Campaigns
Four Ways to Automate Your Email Marketing Campaigns Cole Information
 
7 Deadly Real Estate Prospecting Sins
7 Deadly Real Estate Prospecting Sins7 Deadly Real Estate Prospecting Sins
7 Deadly Real Estate Prospecting SinsCole Information
 
Leverage Leads and the System to Produce Optimal Results
Leverage Leads and the System to Produce Optimal ResultsLeverage Leads and the System to Produce Optimal Results
Leverage Leads and the System to Produce Optimal ResultsCole Information
 
Cole Realty Resource Kick Start
Cole Realty Resource Kick StartCole Realty Resource Kick Start
Cole Realty Resource Kick StartCole Information
 
Dont Bite Off More Than You Can Chew
Dont Bite Off More Than You Can Chew Dont Bite Off More Than You Can Chew
Dont Bite Off More Than You Can Chew Cole Information
 
3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn Page
3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn Page3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn Page
3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn PageCole Information
 
Get neighbors on the move 1 21 14
Get neighbors on the move 1 21 14Get neighbors on the move 1 21 14
Get neighbors on the move 1 21 14Cole Information
 
November 3 tactics to ensure next sale is around the corner
November 3 tactics to ensure next sale is around the cornerNovember 3 tactics to ensure next sale is around the corner
November 3 tactics to ensure next sale is around the cornerCole Information
 
5 Secrets to Generate More Leads at Your Next Open House
5 Secrets to Generate More Leads at Your Next Open House5 Secrets to Generate More Leads at Your Next Open House
5 Secrets to Generate More Leads at Your Next Open HouseCole Information
 
5 reasons your leads have grown cold 10 13
5 reasons your leads have grown cold 10 135 reasons your leads have grown cold 10 13
5 reasons your leads have grown cold 10 13Cole Information
 
Crackdown on Cell Phone Calls: What Small Business Needs to Know
Crackdown on Cell Phone Calls: What Small Business Needs to KnowCrackdown on Cell Phone Calls: What Small Business Needs to Know
Crackdown on Cell Phone Calls: What Small Business Needs to KnowCole Information
 
5 Must-Have Sales Pro Tools
5 Must-Have Sales Pro Tools5 Must-Have Sales Pro Tools
5 Must-Have Sales Pro ToolsCole Information
 
Integrate with Cole Realty Resource
Integrate with Cole Realty ResourceIntegrate with Cole Realty Resource
Integrate with Cole Realty ResourceCole Information
 
3 Ways to Pump up Your Social Media Efforts
3 Ways to Pump up Your Social Media Efforts3 Ways to Pump up Your Social Media Efforts
3 Ways to Pump up Your Social Media EffortsCole Information
 
Schedule Green Time In Your Work Day
Schedule Green Time In Your Work DaySchedule Green Time In Your Work Day
Schedule Green Time In Your Work DayCole Information
 
MFO Exclusive: Secrets to Prospecting Just Listed/Just Sold Properties
MFO Exclusive: Secrets to Prospecting Just Listed/Just Sold PropertiesMFO Exclusive: Secrets to Prospecting Just Listed/Just Sold Properties
MFO Exclusive: Secrets to Prospecting Just Listed/Just Sold PropertiesCole Information
 

More from Cole Information (20)

Avoid a Summer Slump: 3 Ways
Avoid a Summer Slump: 3 WaysAvoid a Summer Slump: 3 Ways
Avoid a Summer Slump: 3 Ways
 
Grill Up a Mouth Watering Marketing Campaign
Grill Up a Mouth Watering Marketing CampaignGrill Up a Mouth Watering Marketing Campaign
Grill Up a Mouth Watering Marketing Campaign
 
Rev Up Your Marketing Efforts
Rev Up Your Marketing Efforts Rev Up Your Marketing Efforts
Rev Up Your Marketing Efforts
 
Four Ways to Automate Your Email Marketing Campaigns
Four Ways to Automate Your Email Marketing Campaigns  Four Ways to Automate Your Email Marketing Campaigns
Four Ways to Automate Your Email Marketing Campaigns
 
7 Deadly Real Estate Prospecting Sins
7 Deadly Real Estate Prospecting Sins7 Deadly Real Estate Prospecting Sins
7 Deadly Real Estate Prospecting Sins
 
Leverage Leads and the System to Produce Optimal Results
Leverage Leads and the System to Produce Optimal ResultsLeverage Leads and the System to Produce Optimal Results
Leverage Leads and the System to Produce Optimal Results
 
Cole Realty Resource Kick Start
Cole Realty Resource Kick StartCole Realty Resource Kick Start
Cole Realty Resource Kick Start
 
Dont Bite Off More Than You Can Chew
Dont Bite Off More Than You Can Chew Dont Bite Off More Than You Can Chew
Dont Bite Off More Than You Can Chew
 
Cole X-Dates Boot Camp
Cole X-Dates Boot CampCole X-Dates Boot Camp
Cole X-Dates Boot Camp
 
3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn Page
3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn Page3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn Page
3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn Page
 
Get neighbors on the move 1 21 14
Get neighbors on the move 1 21 14Get neighbors on the move 1 21 14
Get neighbors on the move 1 21 14
 
November 3 tactics to ensure next sale is around the corner
November 3 tactics to ensure next sale is around the cornerNovember 3 tactics to ensure next sale is around the corner
November 3 tactics to ensure next sale is around the corner
 
5 Secrets to Generate More Leads at Your Next Open House
5 Secrets to Generate More Leads at Your Next Open House5 Secrets to Generate More Leads at Your Next Open House
5 Secrets to Generate More Leads at Your Next Open House
 
5 reasons your leads have grown cold 10 13
5 reasons your leads have grown cold 10 135 reasons your leads have grown cold 10 13
5 reasons your leads have grown cold 10 13
 
Crackdown on Cell Phone Calls: What Small Business Needs to Know
Crackdown on Cell Phone Calls: What Small Business Needs to KnowCrackdown on Cell Phone Calls: What Small Business Needs to Know
Crackdown on Cell Phone Calls: What Small Business Needs to Know
 
5 Must-Have Sales Pro Tools
5 Must-Have Sales Pro Tools5 Must-Have Sales Pro Tools
5 Must-Have Sales Pro Tools
 
Integrate with Cole Realty Resource
Integrate with Cole Realty ResourceIntegrate with Cole Realty Resource
Integrate with Cole Realty Resource
 
3 Ways to Pump up Your Social Media Efforts
3 Ways to Pump up Your Social Media Efforts3 Ways to Pump up Your Social Media Efforts
3 Ways to Pump up Your Social Media Efforts
 
Schedule Green Time In Your Work Day
Schedule Green Time In Your Work DaySchedule Green Time In Your Work Day
Schedule Green Time In Your Work Day
 
MFO Exclusive: Secrets to Prospecting Just Listed/Just Sold Properties
MFO Exclusive: Secrets to Prospecting Just Listed/Just Sold PropertiesMFO Exclusive: Secrets to Prospecting Just Listed/Just Sold Properties
MFO Exclusive: Secrets to Prospecting Just Listed/Just Sold Properties
 

Recently uploaded

Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfAyushMahapatra5
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingTeacherCyreneCayanan
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...PsychoTech Services
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfchloefrazer622
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 

Recently uploaded (20)

Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdf
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 

Cole X-Dates Boot Camp

  • 1. Boot Camp Get the Most out of Your Subscription 1
  • 2. Session Framework • New experience • Easy to use and access • Product features including age and map • Questions 2
  • 3. • Cole Directory Then & Now • Published in 1947 • Blue Book • Criss-cross directory of addresses and phone numbers • Today • In 2012 we delivered millions of expiring homeowner policy leads to thousands of agents. • “Cole has enabled us to reach new homeowner insurance prospects effectively and inexpensively.” -- John H., Insurance Agent 3
  • 4. 4
  • 5. 5
  • 6. Benefits • Just in time leads for direct mail and telemarketing. • Expiring homeowner policy leads plus: • auto/referral/commercial/condo owners/life • Unlimited searches and downloads. • List flexibility and compatibility. • Mapping tool to pinpoint customers/prospects by street/zip. • Dedicated coaching team. • Complimentary product and marketing webcasts and on-demand videos. 6
  • 7. Fingertip Prospecting Finding new customers… Finding new customers… 1. 2. 1)Expiration month & state 1)Expiration month & state 2)Zip code or street name 2)Zip code or street name 3)Mailing or telemarketing list? 3)Mailing or telemarketing list? 1-2-3… 1-2-3… Easy as Easy as 3. 7
  • 8. Why Cole? • Timing is value. Where else can you get lists of homeowners in your area who’s policies are up for renewal by month? • We provide unlimited information. There are no hidden fees, contract or details in the small print. • Multi-Line leads create up-sell opportunities for bundled policies. Search results confirm homeowners with multiple cars and most lucrative homes rise to the top of the list. • Map more referrals. Pinpoint neighbors of your best customers by simply plotting points on a map. • Easy Exporting Options. Agents can export directly to labels, Excel and major carrier exports. 8
  • 9. Jump Start Your Sales! • Customer care advisors: 800-283-2855 Monday-Friday 8 a.m.-5 p.m. CST 9
  • 10. 10