2. Landing Pages Definition: page you send your PPC traffic to on your web site Make them relevant Increase conversions Improve quality scores Improve results through testing
3. Relevant Landing Pages Keywords included on page Answer the question visitor is asking Make information easy to find Google considers pure sales pages or squeeze pages to be not relevant
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9. What do you find relevant? Competitive research Related industries Test your pages from a customer perspective Is information easy to find? Does it answer my question?
10. Conversion Tracking Adwords offers free conversion tracking Generate code Add code to “thank you” page Go to Reporting – Conversions Click on New Conversion button