Marco de Niet from the leading Digital foundation in the Netherlands will explore their work analysing how museums, archives and libraries can adopt innovative business models to drive new growth.

1. Business Model Innovationand Digital Heritage Marco de Niet The DEN Foundation OpenCulture 2011 Birmingham, 8 June 2011

2. Quality in digitisation User studies Highlights Project planning PLAN Heavily used collections Information plans DO ACT CHECK Mass Digitisation Evaluation

3. Information plans vs. budget Source: www.numeric.ws

4. Quality in digitisation User studies Highlights Project planning PLAN Heavily used collections DO Information plans ACT CHECK Benchmarking Mass Digitisation Evaluation

5. Benchmarking (2007-2009) (2011-2013)

6. Quality in digitisation User studies Highlights Project planning PLAN Business Model Innovation Heavily used collections DO ACT Information plans CHECK Benchmarking Mass Digitisation Evaluation

7. BMI as management tool The missing link

8. Written and published by Kennisland, DEN & Ministry of Culture (NL), December 2009

9. New value propositions analog ‘in house’ digital ‘in house’ digital in a controlled network ‘out there’ on the web

10. Business Model Canvass Source: Alex Osterwalder

11. Major obstacles for CH 1. Organisation 3. Copyright 2. ICT-infrastructure 4. Revenue

12. 1. Organisation in transition Audience cultural heritage Value creation Networks Supply Demand Media behaviour Innovation Quality Efficiency Professions & Traditions Technology Digitisation

13. 2. Open ICT-infrastructure

14. 3. Clearing copyright

15. 4. Creating revenue 5. Product bundle: trans-media combination of various sources of income 4. Digital branding: the heritage institution creating the reputation and building the brand 3. Digital curator: the heritage institution providing the context 2. Digital original: the heritage institution as a digital heritage broker 1. Original: the heritage institution creating the experience

16. Business Model Innovation Source: Alex Osterwalder

17. Share your knowledge on digitisation! www.den.nl