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MAKING FACEBOOK AND TWITTER WORK FOR YOU Marketing Your Museum, Services & Special Collections through New Social Media Colleen Robledo Greene, Systems Librarian, California State University Fullerton October 3, 2009 Light Impressions Archival Workshop – Santa Ana, California
Social Networking vs. Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Appeal  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Relationship Factor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Apply the Right Setup & Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: www.facebook.com
Facebook Page ,[object Object]
Facebook: Organizational Reply
Facebook: Personal Reply
Facebook: Statistics
Twitter: http://twitter.com
Twitter: Tweets
Twitter: Follower Stream
CoTweet.com
CoTweet: Post from any/all accounts
CoTweet: Assigning Tweets
CoTweet: Schedule Tweets
Repurposing: Twitter to Blog
New England Historic Genealogical Society Facebook Page http://www.facebook.com/nehgs
Brooklyn Museum Facebook Page http://www.facebook.com/brooklynmuseum
Minnesota Historical Society Twitter Profile http://twitter.com/mnhs
Smithsonian Institution Twitter Profile http://twitter.com/smithsonian
Things to Keep in Mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Things to Keep in Mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resource: Colleen Robledo Greene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resource: Recommended Gurus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Making Facebook & Twitter Work For You: marketing Your Museum, Services & Special Collections through New Social Media