1. 1 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013
LinkedIn–Best Practices for Building A Profile
That Builds Your Professional Brand.

2. 2 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013
The LinkedIn Profile Builder is a tool to get you going whether that means creating an account or
becoming a more advanced member and user. Jot notes or write it all in this template rather than just
filling it spontaneously in LinkedIn.
LinkedIn is changing almost daily. New functionality, views and apps are expanding LinkedIn’s footprint
so getting comfortable with the LinkedIn landscape will allow you to sail right over the changes and
benefit from them rather than being frustrated by the fact they are one more thing to learn.
LinkedIn now has 224+ million+ members, and so, before creating your profile, I suggest you think about
how you will you use it.
What do you hope to take away from the training session?
What are your top objectives for using LinkedIn? Or what will they be?
Will you commit to checking it daily? Over 77% of members do. Weekly?
Strategy, yes, it can be become a key component of your personal and professional brand and
marketing.
Do you want to be openly accessible or more selective? Remember, the foundation of all social media
and networking platforms is to be transparent and open.
Do you want your network open for other connections to see or do you prefer to keep it closed? [This is
a key strategic consideration, can be changed in the settings area].

3. 3 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013
Do you want to create a static or dynamic profile and voice on LinkedIn? This comes down to how often
you engage within LinkedIn and the extent to which you participate.
Is your company active with a company profile, are you connected to it?
Will you search for prospects and customers?
Will you join and participate in groups?
Will you add apps to customize and round out your profile? Look under the More tab for the current list
of apps.
Will you recommend colleagues, clients, vendors etc?
Will you ask for referrals, recommendations and introductions?
Before you begin to build your profile in LinkedIn, use this document to lay it out and consider what you
want to say
Ok, so let’s get started.
Create an account: www.linkedin.com
Join, skip steps 2 and 5 where it asks who you know, you will go back to that later.
Write down your username and password:
Username ___________________
Password ___________________
Confirm the account
If you have a current profile, how many connections do you have? ________
LinkedIn Profile Development Draft 1

4. 4 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013
Create your Word Cloud based on your Home and Services pages of your website, your resume
or your current LinkedIn profile
The Word Cloud shows the words that come up most prominently
Go to http:www.wordle.net or http://worditout.com/word-cloud/make-a-new-one
ANCHOR AREA OF LINKEDIN
Your Name:
Location | Industry
Insert your content here:
EDIT CONTACT INFORMATION
Insert your content here:
Twitter handle: Insert your content here:
Email address: Insert your content here:
LinkedIn gives you three different options for website pages
Website: Insert your content here:
Website: Insert your content here:
Website: Insert your content here:
See sample:
Headline:
You have 120 characters; consider using keywords rather than title

5. 5 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013
Insert your content here:
Summary
This is a synopsis of who you are and what you do.
Consider including something about your organization in your summary
First person is usually the best voice on LinkedIn
Turn your LinkedIn Profile into your professional story
Insert your content here:
Experience
Include a description using keywords.
If you use bullets or numbering it will show up in LinkedIn
Insert your content here:
Title
Name of Company
Years
Add all additional positions
Insert your content here:
Title
Name of Company
Years
Title
Name of Company
Years
Title
Name of Company
Years
Education
Insert your content here:

6. 6 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013
Volunteer Experience and Causes
Add in causes you support, volunteer work, board work
Insert your content here:
Honors and Awards
Insert your content here:
Certifications
Any certifications? If so, please identify
Use the full name of the certification, not just acronym.
Insert your content here:
Organizations
Use the full name of the organization, not just acronym.
Insert your content here:
Skills
Please list skills (you can add up to 50, suggest 10-15)
Insert your content here:
Additional Sections

7. 7 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013
Don’t forget to check out additional Sections on LinkedIn (go to Profile, Edit Profile, look
on the right)
Languages
Insert your content here:
Projects
Use projects to showcase your work or add interesting side interests
Insert your content here:
Publications
Insert your content here:
Go to News: LinkedIn Today
Customize Your LinkedIn Today with Industries and Sources
Insert your content here:
Channels to Follow