Color's associations, meaning (worldwide), facts, examples, etc...

2. MEANING OF COLOR

3. RED

4. “Painters use red like spice”
- Derek Jarman

5. Passion
Anger
Violence
Blood
ASSOCIA Devil
TIONS Danger
Love
Importance
Seduction
Poison

10. Increases enthusiasm
PHYSICA Stimulates energy
L Can increase blood pressure, heartbeat and pulse
Encourages action and confidence
EFFECTS Can make you feel hungry

11. China: Good luck and fortune. Celebration of New Year.
Jamaica: Someone who’s drunk is ‘red’.
AROUND England: Phone booths and double decker buses are national icons.
THE GLOBE India: Red mark on the forehead is for good luck.
South Asia: Brides wear red.
Russia: Communist Revolution.

16. The longest wavelength of light is red.
Bees can’t see the color red. Red flowers are usually pollinated by
birds, butterflies, bats and wind.
INTERESTIN You will find red color used for packaging in food items or in fast
G FACTS food chains, because of its ability to make you feel hungry.
Red is a color that means ‘severe’ in the color-coded system
established by presidential order to alert law enforcement agencies
about a terrorist threat in the U.S.

17. ASSOCIATE
D BRANDS

18. YELLOW

19. “What a horrible thing yellow is”
-Edgar Degas

20. Happiness
Intellect
ASSOCIA Caution
TIONS Cowardice
Youth
Energy

24. PHYSICA Stimulates mental processes
Stimulates the nervous system
L Activates memory
EFFECTS Encourages communication

25. USA: Taxis and School Buses are yellow.
France: Symbolizes jealousy
AROUND Greece: Symbolizes sadness.
THE GLOBE India: Color of the Vaisya cast (farmers). Worn to celebrate the
Spring Festival. (Basant)
Christianity: Representative of “Greed”

28. The happiest color of the spectrum.
A yellow flag is used to indicate a penalty in football.
INTERESTIN
G FACTS Yellow is a color that means ‘elevated’ in the color-coded system
established by presidential order to alert law enforcement agencies
about a terrorist threat in the U.S.

29. ASSOCIATE
D BRANDS

30. BLUE

31. “If you see a tree as blue, then make it blue.”
-Paul Gauguin

32. Calm
Peace
Tranquility
ASSOCIA Sadness
TIONS Knowledge
Trustworthy
Dependable
Cold/Uncaring

35. PHYSICA Calms and sedates
L Cools you down
Makes you sleepy
EFFECTS

36. Iran: Blue, blue-green and green are sacred and represent
heaven.
AROUND Greece: Ward off evil
India: Paintings of Krishna often depict him having blue skin.
THE GLOBE
Islam: Many blue mosques throughout the world.
Christianity: Catholic religion associates blue with Virgin Mary.

39. Favored color choice of toothpastes and tooth brushes.
Owls are the only birds that can see blue.
INTERESTIN Mosquitos are attracted to blue, twice as much as to any
G FACTS other color.
The blue ribbon is widely recognized as a symbol of child
abuse awareness.

40. ASSOCIATE
D BRANDS

41. ORANGE

42. “Orange is red brought nearer to humanity by yellow.”
-Wassily Kandinsky

43. Creativity
Invigoration
Unique
ASSOCIA Energy
TIONS Autumn
Change
Health
Vitality

47. PHYSICA Stimulates activity
L Stimulates appetite
Encourages socialization
EFFECTS

48. Netherlands: National color.
AROUND China and Japan: Symbolizes happiness and love.
THE GLOBE
Christianity: Representative of “Gluttony”.

49. ASSOCIATE
D BRANDS

50. GREEN

51. “Green is the prime color of the world, and that from
which its loveliness arises.”
-Pedro Calderon de la Barca

52. Fertility
Healing
Success
Growth
ASSOCIA Ecology
TIONS Nature
Peace
Envy
Affluence

56. PHYSICA Soothes
Relaxes mentally, as well as physically
L Helps alleviate depression, nervousness and anxiety
EFFECTS Offers a sense of renewal and harmony

57. Used around the globe to represent
safety and ecology.
Ireland: Emblematic color, represents St. Patricks.
AROUND Japan: Represented as the color of eternal life.
Pakistan and Saudi Arabia: The flags of these two countries are the
THE GLOBE only ones in a single color.
Islam: Green represents the dome of The Prophet (SAW)’s mosque.

60. Green was the favorite color of George Washington, the first
president of United States.
INTERESTIN
G FACTS Green is the color used in night vision goggles because the
human eye is most sensitive to and is able to discern most
shades of green.

61. ASSOCIATE
D BRANDS

62. PURPLE

63. “I think it pisses off God if you walk by the color purple
in a field somewhere and don’t notice it.”
-Alice Walker

64. Royalty
Wisdom
Spirituality
ASSOCIA Imagination
TIONS Luxury
Mystic
Elegance

67. PHYSICA Uplifts
Calms the mind and nerves
L Offers a sense of spirituality
EFFECTS Encourages creativity

68. Thailand: Worn by widows mourning their husband’s death.
Japan: Signifies wealth and position.
AROUND Iran: Purple is a color of what is to come. A sun or moon that looks
THE GLOBE purple during an eclipse is considered bad luck for the year to come.
Christianity: Purple represents “Pride”

70. Purple was the color of the first dye made by man.
Purple represents the planet Jupiter.
INTERESTIN
Leonardo Da Vinci believed that the power of meditation
G FACTS increases ten times when done in a purple light.
Purple is the color of the highest valued poker chip =
5,000$

71. ASSOCIATE
D BRANDS

72. BLACK

73. “People can have a car painted in any color –
so long as its black.”
-Henry Ford

74. Power
Elegance
Formality
ASSOCIA Death
TIONS Mystery
Mourning
Fear
Secrecy

77. PHYSICA Makes one feel undistinguished
L Provides a feel of emptiness
Provides a sense of mystery
EFFECTS

78. West: Color of mourning.
England: Taxi cabs are black.
AROUND Mexico, Portugal, Spain, Greece and Italy: Widows wear black for
the rest of their lives. Other family members also wear black for an
THE GLOBE extended period of time.
Christianity: Priests and nuns attire are black.

81. A black cat crossing one’s path is considered bad luck in
many cultures, except in England, where spotting a black cat
is considered good luck.
Black implies weight. People will think that a black box
weighs more than a white one.
INTERESTIN
G FACTS Musicians in an orchestra concert wear black so as not to
draw attention away from the stage performers.
Black is regarded as sophisticated in fashion that the term,
“the new black” is often used to describe and give merit to a
color trend.

82. ASSOCIATE
D BRANDS

83. WHITE

84. “God paints in many colors, but He never paints so
gorgeously, as when He paints in white.”
-G.K Chesterton

85. Perfection
Purity
ASSOCIA Clean
Virtue
TIONS Health
Winter
Wedding

88. PHYSICA Aids mental clarity
Encourages us to clear clutter and obstacles
L Evokes purification of thoughts or actions
EFFECTS Enables fresh beginnings

89. Worn by brides in the western world and in Japan.
AROUND
THE GLOBE Color of mourning in Japan and some parts of Africa.
& A white flag is universally recognized as a symbol of truce.
INTERESTIN
The ancient Greeks used to wear white to bed to ensure
G FACTS pleasant dreams.