9. Social Media Adoption Curve
• collabora&on
• rela&onships
• par&cipa&on
• broadcast
• take
value
→
add
value
• observa&on
• educa&on
• 1-‐way
→
2-‐way
• social
media
experience
• November
2008
10.
11.
12.
13. The social media BUMPP
• Brand
• Understand
• Monitor
• Policy
• Participate