A custom training for Chicago Foundation for Women

1. social media
Presented by Marissa Wasseluk,
New Media Producer
Community Media Workshop
www.communitymediaworkshop.org

2. social media

3. Defining Social
• Connecting
• Collaborating
• Interacting
• Engaging

4. It’s all about developing
meaningful relationships by
engaging audiences through
conversations

6. creating a plan
of action

7. elements of a social media plan…
People
Objectives & Goals
Strategies
Technology, Tools & Tactics

8. creators
conversationalists
critics
collectors
joiners
spectators
In-actives
} influencers
organizers {
} majority
elements of a social media
plan… people (audience)

9. online users:
tools categorized by people’s actions
• people creating: blogs, podcasts, videos
• people connecting: social networks
• people collaborating: wiki’s, crowd sourcing
• people reacting: reviews, liking, digging
• people accelerating consumption: sharing,
aggregating, RSS feeds

10. elements of a social media
plan… objectives
To research in order to inform organization & projects
To position organization in social conversations
To inform supporters to increase attendance, support
and donations
To provide support
To develop and improves projects and services

11. elements of a social media plan…
tools

12. The Power of Facebook

13. Profiles
Fan Pages
Groups

14. 1. Allow more than one administrator
2. Open the space to your fans
3. Create unique experiences for your fans
4. Introduce and provide context to content
you share
5. Communicate visually

17. Comic by
http://blog.ge
tpostrocket.co
m

18. Optimizing Timeline
• Branding
– Custom cover and tabs
• Favoriting
• Bookmarking

19. Twitter
Listen & monitor
Tweet speaks to all
Follow & share
Immediate & wide

20. Twitter is like…

21. RT @knightfdn: 20+ reasons why investing in #journalism &
#media creates lasting change http://kng.ht/jdRx3e @icfj
anatomy of a tweet

22. What’s a HASHTAG?
How does it work?
???

23. RT @knightfdn: 20+ reasons why investing in #journalism &
#media creates lasting change http://kng.ht/jdRx3e @icfj
anatomy of a tweet

24. What you should be
doing on Twitter

25. 1. Create a personable avatar and profile
2. Use hashtags but make them short
3. Search, Listen & Follow
4. Retweet relevant tweets to your followers
5. Always reply to tweets directed to you

26. What you should be
doing on Linkedin

27. Company Page
Personal Page
Groups

28. 1. Add your picture!
2. Have a clear heading & succinct summary
3. Endorse
4. Seek Recommendations
5. Create & join industry groups
6. Make your profile public!

29. Your Organizational Page
• Creating your page
– What you’ll need
• A Linkedin Account
• An company-owned e-mail domain
• Your organization logo
• A 4-line organization overview / mission statement
(preferably containing an “ask”)

30. It All Comes Back to You!
• Maintain your company page!
• Make sure your connections see how you’re
connected to your org and other orgs.
– Add volunteer work & causes!

31. What you should be
doing on Google+

32. Company Page
Personal Page
Hangouts

33. 1. Take advantage of “hangouts”
2. Add a +1 button to your site
3. Use video

34. Q & A
Marissa Wasseluk
New Media Associate