For this class we looked at how social media can empower communities such as dissenters in oppressed societies, not-for-profits, disaster responses and in medicine.

1. Web 2.0 & Online Communities, Summer School 2011
Social Media and the Community

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5. WARNING!!
Some of the content in today’s class is graphic and
may disturb you. If you wish me to stop showing
some of the media please let me know
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11. A VOICE FOR THE OPRESSED
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12. Iran
2009 – Iran went through an election year
– An Election with a difference as the people were
more vocal about what they wanted
– Government cracked down heavily on any form of
protest including “ordering foreign journalists to
stop live reporting of the protests”
In stepped Twitter
– "low‐level State Department official" contacted
Twitter and asked it to delay a long‐scheduled
maintenance shutdown.
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13. Iran (cont.)
Woman says ppl knocking on her
door 2 AM saying they were
intelligence agents, took her daughter
Ashora platoons now moving from
valiasr toward National Tv staion.
mousavi's supporters are already
there. my father is out there!
we hear 1dead in shiraz, livefire used
in other cities RT
YouTube
– Example
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14. Tunisia
Just a few weeks ago...
– Protests against, the then President, Zine el
Abedine Ben Lai
– Revolution 2.0 or Human Revolution??
– AlJazeera
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15. Egypt
Currently on going
– Media presence heavy, but once again its the
people on the ground
Government realises this and blocks out the
internet
Both Twitter and Facebook are still being
blocked, many users are bypassing the blocks
through proxy servers and third‐party apps.
Google have introduced Say Now and
@speak2tweet
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16. How is SM being used in Egypt
YouTube
– Riots and voices
Twitter
– #Egypt
Flickr
– Photos’ that document what is going on
Virtual Worlds
– SecondLife: Egyptians from around the world, waving flags of their
nation and sharing information and resources in support of the
uprising in Egypt
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17. Yasi..
Last night Cyclone Yasi
reached land
Immediately an
increase of volume
about Yasi on most SM
sites
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18. So when did Social Media become more than just
sharing of information.....
This is what Clay Shirky thinks...
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19. Musical Interval
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20. Social Media and Not For Profit
“A survey of 1,173 nonprofit about their organization’s use of
online social networks. Found that they increased their use of
commercial social networks over 2009 and early 2010 with
Facebook and Twitter proving to be the preferred networks.
LinkedIn and YouTube held steady, but MySpace lost
significant ground” – April 2010
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21. BUT.......
“A survey of 200 charity and foundation professionals
revealed that nonprofits are finding it difficult to
determine how valuable social media tools are for
their organizations. Seventy‐nine percent said they
hadn’t found ways to do so.” –, November 2009
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22. So what do those 1,173 organisations use SM for...
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23. More Graphs....
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24. What else is going on out there...
The 10 Tactics project
1. mobilise people
2. witness and record
3. visualise your message
4. amplify personal stories
5. just add humour
6. manage your contacts
7. use complex data
8. use collective intelligence
9. let people ask the questions
10. investigate and expose
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25. Social Media and Health
Large search space on Internet
More people consult the Internet then their
doctors for information
Also doctors use
Take an aspirin and visit this URL
Sharing information between each other
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26. Sources of health information
Wikipedia, Medpedia, WebMD, Health
Central, HealthTuber, EyeTube, YouMedic,
MEDgle, ICYou, CheckMD, Health Right,
Organized Wisdom, Amniota, Health
Communities, Search Medica, Flu Google
Trends, HealthMap, ForumClinic, Salupedia,
MyDynamicHealth, Health QNA, Healthline,
Healthwise, HealthMash, Who Is Sick?,
OnMedica, MedWorn, WebHealth, ganfyd,
dLife, Your other medical, iHealthTube
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27. Health 2.0 - Communities of patients for patients
PatientsLikeMe, ACOR, SugarStats, DiabetesMine,
Estudiabetes.com, Daily Strength, Cure Together,
Inspire, Disaboom, Healia, Face2Face Health,
MDJunction, PeoplesMD, Hope Cube, Wego
Health, My Health Experience, MyCancerPlace,
CarePages, Pregnancy Wiser, Facebook groups:
Influenza A ‐ First calmly, Meetup Groups: Autism
Healthengage
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28. Power of the Patient
Here’s what Susannah Fox says...
#hcsm
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29. Conversations -opinions
more powerful than facts?
Health sharing, problem
solving.
Impact on health care
providers?
Online support groups –
little research in this area
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31. Jay Parkinson
No office‐ uses the internet, communicates like
you
See their fees see their ratings, get what you
need, when you need it – like ping a facebook
friend
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32. Changing the face of Healthcare
Patients Like Me beats Lancet
Neurology by a mile
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33. Final thoughts.... What about the developing world?
“Social media technologies can fundamentally restructure the
way that development is practiced. Social media, by
facilitating communication between donor, recipient, and
expert, creates the environment that allows development
workers to design and implement projects that engage their
targets, while having the ability to adapt quickly to changing
circumstances. The investment requirements are small and
require little training. The effects, however, could be
precipitous. These technologies could open the previously
limited flows of information between developing nations,
allowing local workers with similar experiences to share
successful practices and knowledge.”
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34. The world is now at your fingertips.....
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