Why You Don't Have Enough Content, and How to Find More | Jay Baer & Chris Baggott Webinar
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To win the war of information requires significantly more content than commonly believed. If you think you have enough content - you don't. One or two stories published per week isn't enough to achieve content marketing success. Join content marketing expert Jay Baer, author of Youtility, and Chris Baggott, co-Founder of Compendium, for this innovative and intriguing free webinar, and learn: Just how much content you really need to succeed. How to create the right content mix. The role of influencers in content success (its not who you think!) How the best sources of content are right under your nose. Continue the twitter conversation with #contentvolume
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Why You Don't Have Enough Content, and How to Find More | Jay Baer & Chris Baggott Webinar
- 1. WHY YOU DON’T HAVE ENOUGH CONTENT AND HOW TO FIND MORE
- 2. SPEAKERS Jay Baer | Convince&Convert Author of Youtility @JayBaer Chris Baggott | Compendium @ChrisBaggott #ContentVolume
- 3. #ContentVolume “We need more sources of information because we HAVE more sources of information”
- 5. THE THREE LEGGED STOOL #ContentVolume
- 7. 30%of American social media users say social media has driven a purchase. *Edison Research – The Social Habit - 2012 #ContentVolume
- 8. B2B customers contact a sales rep only after 70% of the purchasing decision has been made. #ContentVolume
- 9. for targeted email over batch-and-blast. 208% HIGHER Conversion Rate #ContentVolume
- 10. #ContentVolume “Marketing needs to de-empathize tasks like ‘Thought Leadership’ and White Papers and focus more on advanced activities such as diagnosing the purchasing needs and identifying internal barriers to purchase. – Ana Lapter, Corporate Executive Board
- 11. STOPTRYING TO BE AMAZING #ContentVolume
- 12. #ContentVolume
- 13. First thing’s first. Discover Customer Needs •Search Keywords •Internal Search •Web Analytics •Social Chatter •Customer Survey & Interviews #ContentVolume
- 15. PERSONAS
- 17. Personas
- 20. Content Marketing Math 30 Stories X 5 Personas ------------- 150 Content Elements #ContentVolume
- 21. Content Marketing Math 30 Stories X 5 Personas ------------- 150 Content Elements X 5 Stages of the Funnel ----------------- 750 Content Elements #ContentVolume
- 22. Don’t be a 19 year-old dude. #ContentVolume
- 32. #ContentVolume
- 37. #ContentVolume
- 42. #ContentVolume Worry less about selling better and WORRY MORE ABOUT TEACHING BETTTER – JAY BAER, Youtility
Notas del editor
- Should cite this as from Edison Research, The Social Habit, 2012
- Typo on Engagement here
- Add a slide after this that says “Don’t Be a 19 year-old Dude”
- I would move this to the last slide