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How to Create and Manage Blog Content
1.
How to Create
& Manage Blog Content
2.
“Computationally Intense Algorithm”
3.
Content creation is
the single most important factor to your program’s success.
4.
How Marketers Participate
in Search Pay Per Click keywords •B-to-C averages 22,113 (mean around 1,000) •B-to-B average = 806
5.
Why Blogging works
for SEO • Keywords • Titles • Recent Content • Lots of Content • Links • Relevance
6.
Engagement: Bounce Rates/Click Through
Rates
7.
8.
“But I don’t
have Time to write all this content..”
9.
Write Less!
10.
Write Efficiently
11.
Empower your team
12.
Scour Your Email
Newsletters
13.
Print Collateral
14.
Use Email to
Solicit Content
15.
Find Content Ideas:
Read other blogs on your industry…your comments
16.
Focus on Pictures &
Video
17.
Template Content!
18.
Unlimited Topic Driven
topic topic topic Blogging
19.
Trend Three: Control
Is OK
20.
Contact Information:
Chris Baggott CEO/Co-founder Compendium Blogware chris@compendiumblogware.com Google – Chris Baggott
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