The document outlines 5 missed opportunities for business blogging: 1. Not optimizing blogs for search engine optimization by using relevant keywords, titles, and content. 2. Choosing poor blog titles that do not attract readers or search engines. 3. Failing to use language that customers use in searches and content. 4. Not publishing enough content regularly to meet customer and search engine needs. 5. Forgetting to include calls to action in blogs to encourage customer engagement and responses.

1. Top 5 Missed Opportunities of Business Blogging

2. Missed Opportunity #1 Search Engine Optimization

6. Blogging For Search Don’t Fight It: “ Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel

7. “ By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page. SEO Expert: Steven Bradley Missed Opportunity # 2 Blog Titles

8. Missed Opportunity # 2 Blog Titles

12. Missed Opportunity # 3 The Language of the Customer

14. “ Burn the thesaurus. Think about the words that people use to find you.” “ Then, as a revolutionary new internet marketing strategy, actually write those words in your copy. You'll get more traffic. You'll get more sales/leads/whatever. “ Ian Lurie: Conversation Marketing

15. Keywords "Think about what people are going to type...and talk about that" Matt Cutts: Google 3,000,000 Searches/ 200 Terms

17. Missed Opportunity # 4 Content Volume

19. Recency/Frequency Measure the Competition

20. VS. Symbol of CEO Excess Someone Like Me …… .(The) most credible source of information about a company is now “ a person like me ,” which has risen dramatically to surpass doctors and academic experts for the first time 7th Annual Edelman Trust Barometer

22. Ask For Customer Content

24. Missed Opportunity # 5 Call To Action