Top 5 Total Missed Opportunities of Business Blogging

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The document discusses 5 missed opportunities for business blogging: 1) Not using blogging for search engine optimization by optimizing blog titles and keywords. 2) Not writing effective blog titles that indicate the page content and are relevant to search queries. 3) Not using the language and keywords that customers use in searches. 4) Not publishing enough content regularly to increase recency, frequency and volume of content. 5) Not including clear calls to action in blog posts for readers to take the desired next step.

Tecnología Empresariales

Top 5 Missed Opportunities of Business Blogging

Missed Opportunity #1
Search Engine Optimization

QuickTime™ and a
decompressor
are needed to see this picture.

Don’t Fight It:

Blogging For Search
“Organic Search Traffic is the
most critical metric I track.”
Kelly Feller Social Media Manager - Intel

Missed Opportunity # 2

Blog Titles

“By far the most important piece of writing you’ll do on any given
page is your page title. Search engines consider your page title to
be very indicative of what can be found on the page.
SEO Expert: Steven Bradley

Missed Opportunity # 3

The Language of the Customer

“Burn the thesaurus. Think about the words that
people use to find you.”

“Then, as a revolutionary new internet marketing
strategy, actually write those words in your copy.

You'll get more traffic.

You'll get more sales/leads/whatever. “
Ian Lurie: Conversation Marketing

Keywords
"Think about what people are going to type...and talk about that"
Matt Cutts: Google

3,000,000 Searches/ 200 Terms
QuickTime™ and a
decompressor
are needed to see this picture.

Missed Opportunity # 4

Content Volume

QuickTime™ and a
decompressor
are needed to see this picture.

QuickTime™ and a
decompressor
are needed to see this picture.

Recency/Frequency

Measure the Competition

Symbol of CEO
Excess Someone Like Me

VS.

…….(The) most credible source of information about a company is
now “a person like me,” which has risen dramatically to surpass
doctors and academic experts for the first time
7th Annual Edelman Trust Barometer

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Top 5 Total Missed Opportunities of Business Blogging

1. Top 5 Missed Opportunities of Business Blogging

2. Missed Opportunity #1 Search Engine Optimization QuickTime™ and a decompressor are needed to see this picture.

6. Don’t Fight It: Blogging For Search “Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel

7. Missed Opportunity # 2 Blog Titles “By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page. SEO Expert: Steven Bradley

8. Missed Opportunity # 2 Blog Titles

10.

11.

12. Missed Opportunity # 3 The Language of the Customer

13.

14. “Burn the thesaurus. Think about the words that people use to find you.” “Then, as a revolutionary new internet marketing strategy, actually write those words in your copy. You'll get more traffic. You'll get more sales/leads/whatever. “ Ian Lurie: Conversation Marketing

15. Keywords "Think about what people are going to type...and talk about that" Matt Cutts: Google 3,000,000 Searches/ 200 Terms QuickTime™ and a decompressor are needed to see this picture.

16.

17. Missed Opportunity # 4 Content Volume QuickTime™ and a decompressor are needed to see this picture.

18. QuickTime™ and a decompressor are needed to see this picture.

19. Recency/Frequency Measure the Competition

20. Symbol of CEO Excess Someone Like Me VS. …….(The) most credible source of information about a company is now “a person like me,” which has risen dramatically to surpass doctors and academic experts for the first time 7th Annual Edelman Trust Barometer

21. QuickTime™ and a decompressor are needed to see this picture.

22. Ask For Customer Content

23. QuickTime™ and a decompressor are needed to see this picture.

24. Missed Opportunity # 5 Call To Action

25.

26.

27.

28.

29. Questions & Answers

Top 5 Total Missed Opportunities of Business Blogging

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