1. By: Myles Muehlberger
Coach inc. (COH)
Mission: Offer premium lifestyle
accessories and innovative products at
an attractive price.
2. Business Description
Use of Coach’s distinctive brand to sell
premium products to loyal customers.
Coach is the top American seller in the
handbag and accessory industry.
Coach’s customers are loyal to their products
and have a history of good relations.
3. Products & Services
Services:
Provide quality products for everyday use.
Connect to customers through its well known
brand.
Products:
Handbags
Fragrances
Accessories
Clothes
6. Future Goals
Create new shares of stock
Invest in other countries such as China
Increase lease agreements to distribute the
Coach brand
7. Quiz
What does Coach sell?
T or F: Coach’s 2009 net income was higher
than its 2008
T or F: Coach’s 2010 assets was higher than its
2009 assets
What is one of Coach’s future goals?