Learn how best-in-class managed service providers get more from their digital marketing programs through a CompTIA webinar presented by Dan Shapero, founder, ClikCloud. Establishing goals and measuring results is a critical element to maximize your MSP marketing efforts.
3. Turnkey Digital Marketing Service for MSPs
• SEO Websites
• Blog Articles
• Email Newsletters
• Full Service Agency
Founder
ClikCloud
Digital Marketing
www.clikcloud.com
• CompTIA BOD 2008 – 2011
• SVP/EVP Kaseya 2006 – 2011
• 20 Year Technology Industry Veteran
• Contributing Writer SMB Nation & CRN
4. ClikCloud Overview
Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly Newsletter
• Hosting & Web Analytics Included
• Pay-per-click Ad Management
Attendee Offer:
Free Marketing Consultation
Email: info@ ClikCloud.com
Subject: ”consultation”
“We needed a way to cost
effectively boost our on-line
marketing efforts and ClikCloud
delivered!"
Mike Sickle, President & Founder
of Dynamic Network Advisors
For More Info visit:
ClikCloud.com/comptia
5. Today’s Agenda
• Fundamentals
• What tools to use
– Web, Email, PPC, Social Media
• What to Measure?
• How to use analytics to improve performance
• Tips for finding top key words for SEO and
PPC campaigns
7. Website Fundamentals
• Ensure Your Phone
Number is
Prominent
throughout your site
• Have a Strong, Easy
to Find “Call to
Action”
• Include Keyword
Rich Content
• Add a Human
Element
8. Why Track Performance?
• Performance Tracking
Helps Eliminate Waste
• Allows You to “Double
Down” on What Works
• Rule of Thumb: 10X
Return on Your
Marketing Spend
ROI
9. What to Track: Webanalytcs
• Visitors & Page Views
• Navigation Paths
• Referral Sources
– By Search Engine
– By Keyword
• Conversion Tracking
• Visitor Data
28. Your IT Industry Association
Get this recorded webinar at www.comptia.org:
Digital Marketing Series: Measuring Digital
Marketing Performance
Register for future webinars at:
www.comptia.org/events/webinars