With data traffic growing rapidly worldwide, Communication Service Providers (CSPs) seek to expand their business offering, move beyond flat rate pricing models, and adopt multiple marketing and monetization tools for maximizing their revenues – while assuring an enhanced real-time subscriber experience.

1. The Right Stuff: DMM
Solution Product Suite
With data trafficgrowing rapidly worldwide, Communication
Service Providers (CSPs) seek to expand their business
offering, move beyond flat rate pricing models, and adopt
multiple marketing and monetization tools for maximiz-
ing their revenues – while assuring an enhanced real-time
subscriber experience.
Comverse Data Management and Monetization (DMM)
maximizes the mobile data opportunity with three key
product components:
DMM Policy Manager (with Policy Studio)
DMM Policy Enforcer
DMM Mobile Internet Analytics

2. Comverse DMM Policy Manager is a business-oriented
solution enabling CSPs to define advanced data monetiza-
tion plans and promotions.
Compliant with 3GPP Policy and Charging Rules Function
(PCRF) standards (Release 9), the DMM Policy Manager
goes further, providing beyond-standards facilitation of
advanced subscriber-aware, application-aware and device-
aware policy rules. Fast implementation of end-to-end
scenarios accelerates monetization and marketing
innovation.
With highest independently confirmed performance and
scalability stats1
, DMM Policy Manager is ready to handle
the massive traffic associated with future LTE and M2M
scenarios, functioning across a variety of access
technologies: HSPA, EVDO, WiMAX, LTE, etc.
For maximum value, DMM Policy Manager can be
integrated with Comverse DMM Policy Enforcer as well as
with Comverse ONE® Billing and Active Customer
Management; and is open for integration with external
network and IT elements.
DMM Policy Studio™
This dedicated marketing oriented policy creation
environment accelerates definition of data plans.
The Policy Studio bridges the gap between the highly
technical infrastructure where CSP networking and IT
department technicians operate, and the CSP marketing
team that deals with subscriber plans, quality of experience,
etc.
The Policy Studio’s easy-to-use graphical interface lets CSP
marketers create multiple policy plans and promotions with
virtually no learning curve.
1) http://www.comverse.com/press_releases.aspx?newsId=2470
Comverse DMM Policy Enforcer is a modular PCEF
enforcement solution that enables CSPs to bring a broad
range of business scenarios rapidly to market. DMM Policy
Enforcer includes the following enforcement elements:
Traffic and Quota Management: Enables CSPs to
effectively manage traffic loads while enhancing service
personalization, utilizing DPI-based traffic and quota
management functions such as bandwidth shaping
and prioritization
Application Gateway: Equips CSPs with traffic and
content manipulation capabilities to ensure the highest
quality of experience, utilizing a range of Layer 7 services
such as Video Optimization, Parental Control, and
Content Adaptation
Charging Enablement: Supports real-time and near
real-time data charging, providing differentiated charging
capabilities for any type of subscriber – prepaid and
postpaid
This unique combination governed by the DMM Policy
Manager enables both policy definition and enforcement of
complex business logic, such as quota based video
optimization and content filtering policies.
DMM Policy Manager DMM Policy Enforcer

3. Comverse DMM Mobile Internet Analytics provides CSPs
with enhanced analysis capabilities. The Analytics module
produces real time and long-term trend analysis reports
which can be utilized for network planning and smarter
marketing decisions. Service outputs include:
Complete and Accurate Picture of Network Usage:
Per application, subscriber group, and device.
Analysis of Mobile Usage Behavior: Based on device,
network, segments, services, protocols & applications,
and demographic information.
Fraud Detection Indicators: Identifies extreme
changes in subscriber behavior (i.e. data volume and
usage patterns, device used, time of day, etc.)
Comverse DMM lets CSPs capitalize on the vast mobile
broadband potential.
Targeted premium segmented plans, upselling and cross-
selling of data services, and partnering with third-party
content and application providers enable CSPs to leverage
data usage and growth. CSPs can provide advanced
personalized services, together with effective tools to
enable users to better manage their own consumption.
DMM Mobile Internet
Analytics
Meeting the Current
and Future Challenges
Facing CSPs
Boosting Monetization through Segmented
Plans
Roaming and Bill Shock Prevention helps increase data
transparency and customer satisfaction, enabling:
Easy definition of advanced roaming plans
Quota/ balance based subscriber notifications
Redirection to upsell pages and trigger of multiple
enforcement actions upon reaching quota/ balance
limitations
Roaming Charges and Bill Shock Prevention
Effective data monetization requires tight integration
between policy management, policy enforcement, and BSS
elements. Comverse’s unique PCRF-PCEF-BSS solution
enables CSPs to introduce advanced monetization
scenarios with the fastest TTM and lowest TCO.
Providing utmost flexibility in defining hybrid network- and
subscriber-aware policies through the tight linkage with
Comverse ONE Billing & Active Customer Management,
Comverse DMM is also open to work with external IT
elements using standard Gy, Sy interfaces.
Tight Integration between Policy
Management, Policy Enforcement and BSS

4. Comverse Data Management and Monetization helps
harness the exponential growth of data traffic.
This comprehensive, extendable policy control solution
accelerates market innovation with a business focus,
increasing ARPU while minimizing TCO – maximizing data
revenues, alleviating network congestion, and enhancing
the user experience.
Designed for frictionless integration with Comverse ONE
and other standards-based billing systems, the solution
scales to support the growing demand for data services in
current and next-generation networks.
Comverse Mobile Internet solutions have an established
global record of leadership and success, handling the
mobile broadband needs of more than 60 operators
worldwide.
Powering Agility and
Profitability in a
New Era
Congestion Control lets CSPs dynamically reduce cell
congestion and enhance the user experience based on a
wide range of network and subscriber-related policy
parameters. Includes:
Congestion Detection: Detection of congestion levels
on a cell/cluster level in a periodical, near real-time
manner.
Congestion Relief: Dynamic relief of congestion using
corrective actions such as bandwidth shaping, traffic
prioritization and video optimization.
Congestion Control
IMS is becoming the preferred technology to support
high-quality voice and data services in 4G long-term
evolution (LTE) networks, reducing effective cost per
megabyte, alleviating network congestion frequency and
severity and providing higher connectivity speeds for
enhanced user experience.
LTE and IMS ready, Comverse provides CSPs with a
seamless migration path ensuring the best of all worlds:
CSPs introducing 4G can migrate from their existing
3G-based technologies to LTE in a smooth and transparent
manner.
Video Management
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