Conceptbakery 2011

Home Bakery Ingredients Tools Clients Contact

MARKETING DELICACIES SINCE 2002
We're a cross-Atlantic marketing agency, located in Denver and Cologne and
specializing in freshly-baked alternative marketing strategies for our clients.
Of course, we only use the best ingredients and tools available.

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conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011
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OUR RECIPE
Start with constant idea development by our creative guerrilla thinkers. Add writers,
designers and programming nerds up-to-date with latest trends and technologies.
Toss in lots of “yes we can”, created by a diverse team with years of experience…
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BAKERS - OUR 5 STAR PRO BAKERS
The secret of our goodies? Our team! Our highly-experienced master bakers have
vastly diverse backgrounds, interests, skills and professional achievements. The
result is a group of outstanding individuals better than the sum of its parts.
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Founded: September 2002
Location: Denver (USA) / Cologne (Germany)
Specialty: creativity + technical know-how =
marketing delicacies
Team: 18 (and counting) in-house + ~10
freelancers + world wide contractor network
Ownership: Felix Holzapfel and Klaus Holzapfel
Management: Felix Holzapfel (Germany) / Klaus
Holzapfel (USA)
First large Client: Early 2003 (E-Plus, German
telecommunications provider, building an online
and mobile community, guerrilla marketing on the
web and mobile)
Funding: Completely self-funded, no external
investors, loans, etc.

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OUR INGREDIENTS
As baking experts we know how to blend the perfect mix of ingredients at the right
time and place, bake it to perfection and serve fresh right out of the oven. Our recipe
box includes classics and our in-house creations.
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STRATEGY - ANALYSIS, OBJECTIVES, ROI & CO.
What’s your story? Do you want to bake bread, cookies or a cake? And for whom?
We ask the right questions… then answer them by turning a brand, company or
campaign into a popular conversation topic.
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VIRAL / WOM - OUR WORD-OF-MOUTH SPECIALS
Original ideas and activities trigger participation and conversation. They need to be
properly prepared and delivered with an appetizing flourish. They're usually the icing
on the cake for our projects.
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SOCIAL WEB - HAVING THE PERFECT MIX
Our secret: Cautiously mixing together ingredients like concept development, idea
creating, production, ongoing management and promotion. That creates a dough
with broad reach which will perfectly rise while baking.
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SOCIAL COMMERCE - ONLINE SHOPPING 2.0
The social web isn’t just the place to spread the word about your gourmet products.
It is also a way for your audience to get their hands on it. Selling products (a la
online shopping 1.0) is now a stimulating, interactive 2.0 experience.
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MOBILE - MARKETING 2 GO
iPhone and iPad, Android, Facebook Places and Deals, Foursquare, QR codes and
many other location based services are just some of the ingredients dramatically
changing the behavior of today’s consumers.
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CROSS-MEDIA - MIX IT BABY!
Some people use a fork to eat their pie. Others use a spoon. Both target audiences
require different methods to get their attention. Make sure you stimulate the senses
of your audience in the best possible way.
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CREATE CREATE CREAT... THEN BAKE
Top-notch baking requires working with the best tools. We know how to use them all:
Facebook, YouTube, Twitter, microsites, blogs, apps, etc. Online, mobile or cross-
media: been there, done that.
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ROYAL CARIBBEAN INTERNATIONAL
Social web strategy, Facebook Page, apps, micro-site, social plugins, YouTube
brand channel, web video production, Twitter, Flickr, media buys, word-of-mouth
specials, ongoing consulting and community management…
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STABILO
Strategy consulting, Facebook, design, use of our Facebook CMS Pro, programming
additional modules, social plugins, WordPress blog, social web workshops,
YouTube, web video production, Twitter, media buys, ongoing management and
consulting…
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Home Bakery Ingredients Tools Clients Contactf

KARSTADT
Creating word-of-mouth special KarSTADT (an urban destination looking for new
citizens), a microsite, Facebook Page, apps, use of our Facebook CMS Pro, social
plugins, media buys, blog, ongoing consulting, etc.
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CARBONA - STAINTALK
Creating a social media story, setup and management of multi-platform community
geared toward needs and interests of clients with WOM Specials, videos,
promotions, cross media, ongoing management and consulting and expansion into
new markets...
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YTONG - QUALITY IN LIFE
Developing corporate identity and branding, programs for employees, creating
marketing material, managing external and internal communication, maintaining a
Facebook Page, media buys, guerilla marketing, WOM specials, ongoing consulting.
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Thank you!
For your attention

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Conceptbakery 2011

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