1. -0-

2. Seoul TOPIS Now
TOPIS System (~Phase V)
Create general Seoul traffic
information such as TOPIS brand
speed and integrated traffic volume
Build optimized route guidance system
based on all traffic-related information,
real-time public transport information
and incident information
Provide intuitive traffic information
service through DMB, Mobile
Service(m702), Radio, TV, and Website:
Customer-centric content
-1-

3. Seoul TOPIS Now
Type of Linked
Information
Speed
Traffic Volume
Integrated CCTV Image
Traffic Emergency Data
Information
Bus Service
Transportation
Card
-2-

4. Seoul PTA Now
Pilot Features
Citizens can access Seoul PTA on
web-enabled device at anytime
anywhere: Smart phones, PDAs,
websites, and personal computers
Seoul PTA is the world most
advanced real-time personalized
mobile travel assistant: For citizens
to view and manage their personal
mobility carbon footprint
Haechi as a Virtual Assistant
Haechi leads the citizens to the right
direction by providing green route
guidance.
Consistent branding across the city
-3-

5. Seoul PTA Now
Integrated TOPIS functions (Back-end)
Integrated monitoring
Traffic speed and volume information
Real-time traffic information
Internet, Radio, Terestrial-DMB TV
On-line traffic analysis program
Speed, Volume, and T-Money data analysis DW (Data Warehouse) operation
Data integrated with TOPIS
Real-time traffic speed
Public Transport (Bus and Subway) information
Real-time incident information (Traffic accident, Open-air meeting,
Construction)
Mobility Carbon Reduction Guide
Providing carbon calculation on each transport modes
Providing carbon reduction incentive option
-4-

6. Seoul PTA Live Demo
http://TOPIS.Seoul.go.kr/PTA
-5-

7. Seoul PTA Live VoD
Seoul PTA Video will be played.
-6-

8. U-TOPIS in the future
Vision of Seoul Urban Mobility (TOPIS + Seoul PTA)
Optimized green route using real-time traffic, parking, and public transport
information using all TOPIS systems
Truly ubiquitous travel information service based on enhanced real-time traffic
monitoring and control
Based on open & standard platform, personalized mobility live navigation with
maximum benefits
Full carbon mileage program implementation using enhanced carbon calculation
with real-time vehicle, transit, bike and walk information
1km Ahead Road
Maintenance
A Traffic Accident 10km/h 미만 정체
10km/h 미만 정체 지점 통과후 소통원활!
B 도로 소통원활
우회하세요! 전방 승용차 추돌사고
10km/h 미만 정체
사고지점 통과후 소통원활
A 도로 승용차 추돌사고
10km/h 미만 정체
B 도로 소통원활
우회하세요!
There is an
Incident. Do you
want to re-route?
Real-time mobility carbon
Park your bike
and transfer to
subway
-7-

9. Seoul PTA Rollout Roadmap
May Jan June
2009 2010 2010
Seoul Rollout Seoul PTA
PTA Pilot Architecture Service Citywide
CUD Seoul Planning Platform
U-TOPIS Seoul PTA
Global
Launching V1 Service
Conference
Launching
Seoul PTA Pilot Launching May 2009
Implementation Rollout Architecture Planning ~December 2009
Rollout requirements, Open Mobility Platform Architecture
Resources planning and detail scheduling
Platform-based Architecture, Seoul PTA V1 Implementation
June 2010
Real-time bus speed enhancement
Real-time public parking lot information integration
-8-