Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovative employer
1. Smart and Connected Urban Mobility
Amsterdam as an innovative employer
Mark de Kruijk
Director City Program “Amsterdam Topstad”
SUPPORTED BY:
2. Amsterdam as an
innovative employer
Mark de Kruijk
Director City Program “Amsterdam Topstad”
Shanghai, June, 17, 2010
3. June, 17, 2010 Amsterdam as an innovative employer
Background Amsterdam Topstad
Make Amsterdam more attractive for international
business: top-5 position
Sustainability is serious issue
Practice what you preach
4. June, 17, 2010 Amsterdam as an innovative employer
Amsterdam, some basics
Old city, 750.000 inhabitants
City Council: >16.000 employes (15.000 fte)
City Council: 200 different buildings
#1 employer in Amsterdam Area
54% employes live in Amsterdam (the City)
5. June, 17, 2010 Amsterdam as an innovative employer
Top 5 employers Amsterdam region
1. Amsterdam City 16.500
Council
2. ING (financials) 13.000
3. University of 12.000
Amsterdam/AMC
4. ABN/AMRO 11.000
(financials)
5. Free University / 8.000
Vumc
492.000
6. June, 17, 2010 Amsterdam as an innovative employer
Where people live: Distance to the City
0 – 10 km 54% (8.900)
11-20 km 18% }
21-30 km 13% } (7.600)
> 30 km 15% }
7. June, 17, 2010 Amsterdam as an innovative employer
Reduction home–work traffic, because
Congestion
Carbon footprint
Cost reduction
Culture change
8. June, 17, 2010 Amsterdam as an innovative employer
Tools as employer
Make car transport unattractive
Stimulate public transport / biking
Less workspace in the City
Investment in IT (network, connection, PTA, laptops)
Alternative office space: Smart Work Centers
9. June, 17, 2010 Amsterdam as an innovative employer
New policy of City Council
Reduce number of buildings (200 -> 120)
Reduce norm workspace / fte (1.1 -> 0.7)
Additional investment in IT (Euro 100.000.000)
Increase number of tokens (20% -> 50%)
Rent workspace in SWC’s
10. June, 17, 2010 Amsterdam as an innovative employer
Smart Work Centers
Philosophy
Cooperation with private sector
Conditions
High quality workplaces
Easy access
Available all around Amsterdam
Organisation
One counterpart to deal with
12. S
From 1 to 99 locations in the Netherlands
From Proof of Concept to Network Key Features of SWC
Flexible work stations
Conference rooms
Lounge work places
Telepresence facilities
Massive personal car travels Restaurant
substituted through the chain of SWCs Catering
Child day care
Bank
IT Support
Parking
Social Programs
Employment agency
Easy physical access
Anything else that may help optimize
a day in the life of a worker
13. June, 17, 2010 Amsterdam as an innovative employer
Make it happen
Main issue Culture
Managers
Employees
Organisation as a whole
Drivers
High commitment City Council
Just start!