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Presentation_ID   © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Public   1
Multi-modal Traffic
Management
Hamburg Metro Area


Dr. Wolfgang Grimme,
Chief Administrative Officer,
Pinneberg County



                                2
Traffic mgmt in Hamburg Metro Area
                  Observation:
                  Traffic systems are in general siloed, optimization mainly
                  occurs within individual or public systems only


                  Hypothesis:
                  Lack of transparency on traffic situation, travel times & routes
                  prevents more travellers from switching to public transport


                  Solution:
                  Based upon real-time traffic situation (road and rail) intelligent
                  recommendations are provided on optimal travel mode, route
                  and timing.



Presentation_ID     © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Public     3
Hamburg as ideal pilot region
                  Sophisticated public transport system with experience in
                  modern mgmt and green solutions


                  Challenging topology of Hamburg (many waterways,
                  bottlenecks) require innovative approaches


                  Good cooperation between the city and adjacent states/
                  counties


                  Planned highway build-out increases pressure to implement
                  such a solution


                  Federal funding budget just released for intelligent traffic
                  solutions
Presentation_ID     © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Public   4
The Approach
                  Pie-shape pilot region north-west of Hamburg selected
                  „Closed system“ with regards to commuter streams
                  Initial project description finalized, funding for Phase 1
                  secured


          Next steps:

                  - Phase 1 study

                  - Apply for federal funds

                  - Define Phase 2



Presentation_ID     © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Public   5
Involvement of all relevant constituents as a
          pre-requisite for successful implementation

                  Free and Hanseatic City of Hamburg
                  Federal State of Schleswig-Holstein
                  Pinneberg County
                  Highway Authority
                  Public Transport Authorities
                  Federal Ministry for Traffic
                  Federal Ministry for Economy
                  Traffic mgmt consultants
                  Cisco Systems



Presentation_ID     © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Public   6
Outlook & Vision
          Short-term objective:
          Develop & implement a traffic solution that provides accurate,
          real-time recommendations on optimal travel in pilot region



          Mid-term objective:
          Extend the solution from pilot region to Hamburg Metro Area



          Long-term vision:
          Develop a comprehensive traffic simulation program for the
          whole Metropolitan area to predict travel situations, e.g. for
          planned construction, public events etc.

Presentation_ID   © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Public   7
Presentation_ID   © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Public   8

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Wolfgang Grimme - Multi-modal Intelligent Traffic Management

  • 1. Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 1
  • 2. Multi-modal Traffic Management Hamburg Metro Area Dr. Wolfgang Grimme, Chief Administrative Officer, Pinneberg County 2
  • 3. Traffic mgmt in Hamburg Metro Area Observation: Traffic systems are in general siloed, optimization mainly occurs within individual or public systems only Hypothesis: Lack of transparency on traffic situation, travel times & routes prevents more travellers from switching to public transport Solution: Based upon real-time traffic situation (road and rail) intelligent recommendations are provided on optimal travel mode, route and timing. Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 3
  • 4. Hamburg as ideal pilot region Sophisticated public transport system with experience in modern mgmt and green solutions Challenging topology of Hamburg (many waterways, bottlenecks) require innovative approaches Good cooperation between the city and adjacent states/ counties Planned highway build-out increases pressure to implement such a solution Federal funding budget just released for intelligent traffic solutions Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 4
  • 5. The Approach Pie-shape pilot region north-west of Hamburg selected „Closed system“ with regards to commuter streams Initial project description finalized, funding for Phase 1 secured Next steps: - Phase 1 study - Apply for federal funds - Define Phase 2 Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 5
  • 6. Involvement of all relevant constituents as a pre-requisite for successful implementation Free and Hanseatic City of Hamburg Federal State of Schleswig-Holstein Pinneberg County Highway Authority Public Transport Authorities Federal Ministry for Traffic Federal Ministry for Economy Traffic mgmt consultants Cisco Systems Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 6
  • 7. Outlook & Vision Short-term objective: Develop & implement a traffic solution that provides accurate, real-time recommendations on optimal travel in pilot region Mid-term objective: Extend the solution from pilot region to Hamburg Metro Area Long-term vision: Develop a comprehensive traffic simulation program for the whole Metropolitan area to predict travel situations, e.g. for planned construction, public events etc. Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 7
  • 8. Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 8