1. Work Life Innovations
 Bas Boorsma
Director, Internet Business Solutions Group, Cisco
 Tony Kim
Senior Manager, Public Sector–Asia Pacific,
Internet Business Solutions Group, Cisco
 Mark de Kruijk
Director City Program, “Amsterdam Topstad”

2. Work Life Innovations
WorkLife Innovation Examples in Amsterdam
Bas Boorsma
Internet Business Solutions Group, Cisco

3. A Day in the Life of Jodie
Today, Jodie will
work Smart...
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4. www.w-smartwork.nl
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5. www.w-smartwork.nl
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6. 6

7. 7

8. Work Life Innovations
Urban Innovation Examples in Korea
Tony Kim
Internet Business Solutions Group, Cisco

9. On-going Change Drivers
Internet & Green Digital convergence and Enterprise City as a Smart
Life Fusion Smart Phones Urban Service Provider
 Green of IT -> Green by IT  Explosion of Smart Phones  Lessons learned from Digital
 Core of Green Growth Users City Development –
 Anytime and Anywhere “Profitable Business Model
 Industrialization of Urban
Mobile Urban Services for Sustainable Urban
Services for Green Life Services Operation”
Revolution  80% of Ultra Broadband
Users will be Smart Phone  Freemium-based Smart
 Mobile Ultra (10G)
Users by 2013 Connected Urban Services
Broadband Info Highway by Platform
2012
Source: Internet Economy and Green Growth, Korea Communication Committee, 2010.3
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10. Freemium Personal Life Assistant –
Busan Green u-City Service Model
Energy & City
Carbon Dashboard Operation KPIs
City-wide Freemium
Busan Personal Green Life Assistant
Smart Connected Urban Services
Freemium Service Platform
Transport Buildings Facilities Hospitals Academias
CRP (City Resources Planning) Systems
Green u-City Government Cloud (Video-enabled Public Services)
Public Safety & Security Smart Phones IP TV / Touch Screens
Personal Work Personal Energy
Assistant Assistant Legacy Busan Systems
Personal Travel Personal Education E-Gov ITS
Assistant Assistant
Personal Health Personal Logistics
Port/Logistics Mobile Busan
Assistant Assistant
Desktop and
Next Gen Broadband In-Home, Laptop
Generational broadband approaches through to high bandwidth visual networking In-City Displays
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11. A DAY IN A LIFE with Personal Life Assistant
AM 08:30
AM 07:30 Enter into my Smart Office
Arrive at Smart 3 by using Eco-Card
2 Community Center by embedded in Smart Phone
4 PM 12:00
Green u-Bike over the After lunch, go to the
hill with ease Smart Community
Hub through Smart
Transit Station
5 PM 3:30
AM 07:00
Healthy start by connecting Personal Health
1 Management by
Yoga school though Home TP Citizen-centric Mobile Clinic in link
Green Life with Wave 2 Wibro
Innovation Service
PM 5:30
PM 8:30 Go to the new
6 restaurant guided by
Check my personal
7 carbon footprint at Mobile AR Tour
Home though IP TV Service
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