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Due Diligence




                Nelson Gray
          nelson@nelsongray.com
!"              #     #
                       $
          #       $    % # &
#                         #     &
$                       '

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      *       +   ,
                                    2
Reality
“I should have done a lot more due
diligence because a lot came out of the
woodwork in the balance sheet in a
very different light and I would never
have invested.
If I had to do it again, I would have dug
deeper and not been in such a rush to
put the money in”
                                        3
Post Investment Depression
  • Wish I had:
    – Done more due diligence – 36%
    – Had more contractual control – 13%
    – Invested more – 8%
    – Not invested – 8%
    – Recruited more people – 6%
    – Monitored more – 3%

                                           4
Perception of the Deal Process

     Finding
    Deal flow

                  Initial
                Screening

                               Due
                            Diligence

                                         Valuation
                                        Negotiation
                                          Legals

                                                      Monitoring
                                                      Mentoring

                                                                   Exit




                                                                          5
Due Diligence
Why do it ? The Investor -
• To get to know the management.
• Evaluate the opportunity against your
  investment criteria / strategy.
• To reduce your risk – find the “lies”.
• Identify areas for focus – danger areas.
• To make go/no-go decisions.

                                             6
Who does the Due Diligence?
•   Lawyers?
•   Accountants?
•   Consultants?
•   The lead Investor?
•   Yourself?




                                  7
Scope of Diligence
Market              Technology            IPR                 Sales & Mkting
•Size            •Technical Risks         •Patents            •Value Proposition
•Trends          •Competing               •Trademarks         •Business Model
•Competition      Technologies            •Know-How           •Sales Forecasts
•Oppts & Threats •Product Mfr             •Design Rights      •Routes to Market



People              Operations            Finance                 Legal
•Mgt Team           •Product Delivery     •Balance Sheet          •Staff
•Key Staff          •Customer Support     •Cash Flow              •Premises
•Roles &            •Systems & Controls   •P&L                    •Suppliers
 Responsibilities   •Health, Safety,      •Mgmt Info &            •Customers
                     Environmental        Internal Controls

                                                                             8
Due Diligence – When?
• Before you get the Plan.
  – General Market Knowledge.
  – The Source of the Deal.
• When you read the plan.
  – Personal Fit.
  – Common Sense.
• When you meet the Management
  – Do they have “it”.
                                 9
Due Diligence – When?
• During Negotiations
  – What are Management like under stress?
  – Still a consistent story?
  – Are they listening?
• Before you Sign the Paper
  – Have a reality check
     • Business Still on Track?
     • Deal still Sensible?

                                             10
Elements of Due Diligence
• Screening Due Diligence.
• Management Due Diligence.
• Due Diligence on Intangibles.
• Business Opportunity Due Diligence.
• Financial Due Diligence.
• Legal Due Diligence.

                                        11
Screening Due Diligence

• Quality of source, the plan, etc
  (Use of application forms?)




                                     12
Angel Decision Making

• Initial Screening
  – Personal Fit & Junk Filter (73%)

• Detailed investigation
  – Due Diligence (22%)

• Negotiation and Contracting
  – Only 5% get this far!


                                       13
Due Diligence on Intangibles
• Not “Intellectual Property” – but -
  – Focus, momentum, buzz, your gut feeling.
  – Will this be “Fun”?
  – Can you add value?




                                               14
Management Due Diligence
•   Managements view of investors.
•   Their motivation.
•   Are they really Entrepreneurs?
•   Do they have a CEO?
•   Why will they be a successful team?
•   Can you add anything?

                                          15
Portfolio Fit?
• What will they be like after the deal?
• How will they behave in the hard times?




                                      16
Business Opportunity Due
             Diligence

• Customers.
• Business model / scalability / market
  channels.
• Can it make required rate of return / IRR?
• Exit.


                                               17
Remember the Basics
• Technology is rarely the reason for failure.
• Sales and marketing areas of weakness
  – Many companies lack “polish”.
• The USA seen as a key market
  – but most Non US companies struggle with this.




                                                 18
Financial Due Diligence
• Historical, Forecast & Present.
• Burn rate.
• How cash to be used – development or
  past failings?
• What did the last business plan promise?
• Is the next funding addressed in the plan?

                                             19
Legal Due Diligence
•   History
•   Tax
                       A link between Due
•   Structures (EIS)
                       Diligence and the
•   Litigation
                       Legal process –
•   IPR
•   Contracts
                         •Warranties
•   Staff
                         •Indemnities

                                        20
At the end of the day

Whatever the Due Diligence Results Suggest:


   If it doesn’t feel right, it isn’t right.




                                               21
Investor Ready
Reverse Due Diligence




                        22
Gabriel or Lucifer
The Companies Due Diligence.

• Basic Chemistry
            » Do you like them?
            » A balanced Board - match long term
              needs of Co
            » Control demands reasonable
            » Distribution requirements reasonable
•   Get References
•   Watch out for tyre kickers
•   Do they have the cash? – Follow on
•   Work with them before committing.
                                                     23
Due Diligence
               Conclusions
• It’s an ongoing and continuous process.
• It’s an evaluation against personal criteria.
• Results will be evaluated in a personal
  manner.
• It should take a reasonable amount of
  time.
• Have a reality check before moving on.
• It should be a two way process.
• It provides opportunities for entrepreneurs.24

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Taming the Dragon- Secrets of Due Diligence (Nelson Gray)

  • 1. Due Diligence Nelson Gray nelson@nelsongray.com
  • 2. !" # # $ # $ % # & # # & $ ' ( # ) * + , 2
  • 3. Reality “I should have done a lot more due diligence because a lot came out of the woodwork in the balance sheet in a very different light and I would never have invested. If I had to do it again, I would have dug deeper and not been in such a rush to put the money in” 3
  • 4. Post Investment Depression • Wish I had: – Done more due diligence – 36% – Had more contractual control – 13% – Invested more – 8% – Not invested – 8% – Recruited more people – 6% – Monitored more – 3% 4
  • 5. Perception of the Deal Process Finding Deal flow Initial Screening Due Diligence Valuation Negotiation Legals Monitoring Mentoring Exit 5
  • 6. Due Diligence Why do it ? The Investor - • To get to know the management. • Evaluate the opportunity against your investment criteria / strategy. • To reduce your risk – find the “lies”. • Identify areas for focus – danger areas. • To make go/no-go decisions. 6
  • 7. Who does the Due Diligence? • Lawyers? • Accountants? • Consultants? • The lead Investor? • Yourself? 7
  • 8. Scope of Diligence Market Technology IPR Sales & Mkting •Size •Technical Risks •Patents •Value Proposition •Trends •Competing •Trademarks •Business Model •Competition Technologies •Know-How •Sales Forecasts •Oppts & Threats •Product Mfr •Design Rights •Routes to Market People Operations Finance Legal •Mgt Team •Product Delivery •Balance Sheet •Staff •Key Staff •Customer Support •Cash Flow •Premises •Roles & •Systems & Controls •P&L •Suppliers Responsibilities •Health, Safety, •Mgmt Info & •Customers Environmental Internal Controls 8
  • 9. Due Diligence – When? • Before you get the Plan. – General Market Knowledge. – The Source of the Deal. • When you read the plan. – Personal Fit. – Common Sense. • When you meet the Management – Do they have “it”. 9
  • 10. Due Diligence – When? • During Negotiations – What are Management like under stress? – Still a consistent story? – Are they listening? • Before you Sign the Paper – Have a reality check • Business Still on Track? • Deal still Sensible? 10
  • 11. Elements of Due Diligence • Screening Due Diligence. • Management Due Diligence. • Due Diligence on Intangibles. • Business Opportunity Due Diligence. • Financial Due Diligence. • Legal Due Diligence. 11
  • 12. Screening Due Diligence • Quality of source, the plan, etc (Use of application forms?) 12
  • 13. Angel Decision Making • Initial Screening – Personal Fit & Junk Filter (73%) • Detailed investigation – Due Diligence (22%) • Negotiation and Contracting – Only 5% get this far! 13
  • 14. Due Diligence on Intangibles • Not “Intellectual Property” – but - – Focus, momentum, buzz, your gut feeling. – Will this be “Fun”? – Can you add value? 14
  • 15. Management Due Diligence • Managements view of investors. • Their motivation. • Are they really Entrepreneurs? • Do they have a CEO? • Why will they be a successful team? • Can you add anything? 15
  • 16. Portfolio Fit? • What will they be like after the deal? • How will they behave in the hard times? 16
  • 17. Business Opportunity Due Diligence • Customers. • Business model / scalability / market channels. • Can it make required rate of return / IRR? • Exit. 17
  • 18. Remember the Basics • Technology is rarely the reason for failure. • Sales and marketing areas of weakness – Many companies lack “polish”. • The USA seen as a key market – but most Non US companies struggle with this. 18
  • 19. Financial Due Diligence • Historical, Forecast & Present. • Burn rate. • How cash to be used – development or past failings? • What did the last business plan promise? • Is the next funding addressed in the plan? 19
  • 20. Legal Due Diligence • History • Tax A link between Due • Structures (EIS) Diligence and the • Litigation Legal process – • IPR • Contracts •Warranties • Staff •Indemnities 20
  • 21. At the end of the day Whatever the Due Diligence Results Suggest: If it doesn’t feel right, it isn’t right. 21
  • 23. Gabriel or Lucifer The Companies Due Diligence. • Basic Chemistry » Do you like them? » A balanced Board - match long term needs of Co » Control demands reasonable » Distribution requirements reasonable • Get References • Watch out for tyre kickers • Do they have the cash? – Follow on • Work with them before committing. 23
  • 24. Due Diligence Conclusions • It’s an ongoing and continuous process. • It’s an evaluation against personal criteria. • Results will be evaluated in a personal manner. • It should take a reasonable amount of time. • Have a reality check before moving on. • It should be a two way process. • It provides opportunities for entrepreneurs.24