Social Media is a key to any SEO Strategy, James Norquay gave this presentation at the recent SEO Sydney Meetup in Sydney to over 50 people. If you want to use Twitter, Pinterest and other social media sites for link building here is a how to guide. James Norquay blogs at: http://jamesnorquay.com

1. How to Utilize Social Media Sites
for SEO Benefit!
By James Norquay
Senior Consultant –SEO & Social Media
@connections8

2. Who Am I?
• James Norquay
• 7+ Years SEO/Social Media Experience
• Worked for – Aegis Media / Columbus
Search, Virgin Mobile, Havas Digital,
RJ Network, Various Private SEO
contract roles + Many more online
contracts.
• Regular Poster on the following sites:
Ranked 10 out of 11,783+ global SEO’s on SEOmoz
@connections8

3. Back in 2010 A Quote from our friend
Matt Cutts
• Don’t look at us where we are today,
but look at the direction we are moving
and what we are focusing on, the big
five are the mobile web, local search,
social, blended results in the search
engine results and HTML5.
Matt Cutts - Pubcon 2010
- This was a good sign back in 2010 and
prior to this that search was going more
Social!!
@connections8

4. Recent SEO Research shows the increase in
importance of social media elements!
Source: http://www.seomoz.org/article/search-ranking-factors

5. 8 of the most popular Social Sites!
Question – How can we use
@connections8 them for SEO benefit?

6. Google+ Profile Opportunity
Link up your social profiles on Google+, also link up your contributor websites
for Rel Author.
@connections8

7. Push content onto Google+ Today!
@connections8

8. Google+ SEO Opportunity
– Use Great Content
- View Google Ripples data to pin point who your key
brand ambassadors are!
@connections8

9. H&M on Google+ Business Pages
H&M posts article about
Spring Fashion 2012,
generating a lot of
discussion.

10. A Search for “Spring Fashion 2012”
H&M Google+
placement due to
sharing
@connections8

11. Google+ SEO Opportunity
-Google Australian +1’s my link
in the comments section here.
@connections8

12. Google+ Brand Pages Promoted in
SERP Results!
- Google+ Pages are now showing
within search results.
@connections8

13. Rel Author Use – On Blogs (Google+)
@connections8

14. Facebook SEO Opportunity
- Create apps which emphasise sharing
back to the main website!
- 5,590 link built to destination site
from Facebook app.
- People love give away!

15. Twitter SEO Opportunity
Source:
http://www.seomoz.org/blog/twe
ets-effect-rankings-unexpected-
case-study

16. Twitter SEO Opportunity – Basic Elements
- Make sure your profile is optimized and
you have relevant links!
@connections8

17. Connect with influencers!
Target Re Tweets of your links!
@connections8

18. How to find the influencers?
http://www.topsy.com
http://www.followerwonk.com

19. Linkedin SEO Opportunity
Profile titles are important for SEO,
also profile links use to be SEO
friendly by now Google has
implemented a re direct, still can be
good for traffic but !

20. Stumble Upon SEO Opportunity
Share Great Content!
1,800 views sent to the Debt
Consolidation website. (Catch
on with Trends)
1.2 million views sent to the
World Sunlight map website!
@connections8

21. Make Info graphics people love!
@connections8

22. Wikipedia SEO Opportunity
- Searching for articles on Wikipedia which are outdated looking
for opportunities to update. You can use your related website
using the above syntax, easy way to build links with new content!

23. Tumblr SEO Opportunity
- Share great
content on tumblr
and link to your
website.
@connections8

24. Pinterest SEO Opportunity – Make Great info
graphics or image people love!
•14,000 RE pins
•40,000+ website visitors from the image.
Source:
http://www.seomoz.org/blog/going-viral-
on-pinterest-driving-big-traffic-and-
making-pinterest-a-real-marketing-
solution

25. Pinterest SEO Opportunity
- 40,000+ Additional Visitors in a 1 day period from Pinterest.
Source: http://www.seomoz.org/blog/going-viral-on-pinterest-driving-
big-traffic-and-making-pinterest-a-real-marketing-solution
@connections8

26. Make Sure you also have sharing buttons!
@connections8

27. Take Away – Great Content = Great Links
Source: SEOmoz.org
@connections8

28. Any Questions?
@connections8

29. Thank You.
• Where to Contact me:
Blog: http://JamesNorquay.com
Twitter: http://twitter.com/connections8
Linkedin: http://au.linkedin.com/in/norquay