SlideShare una empresa de Scribd logo

Public Relations Planning

•
•
Conrad Communications
Conrad Communications

A primer on public relations planning, the elements involved and why it's important. Given by Bob Conrad, MA, APR, to non-profits in the Reno area on January 14, 2010 at the Reynolds School of Journalism at the University of Nevada, Reno.

EmpresarialesTecnología
1 de 20
Public Relations Planning STRATEGY AND SUCCESS BOB CONRAD, MA, APR 775-636-7959 conradcommunications.com
Why plan? “ Strategic thinking involves predicting or establishing a desired future goal state, determining what forces will help or hinder movement toward the goal and formulating a plan for achieving the desired state.” ─ Cutlip, Center & Broom BOB CONRAD 775-636-7959 conradcommunications.com
Why plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BOB CONRAD 775-636-7959 conradcommunications.com
Planning versus doing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BOB CONRAD 775-636-7959 conradcommunications.com
PLANNING: 4 stages 1. RESEARCH 2. PLANNING 3. IMPLEMENTATION BOB CONRAD 775-636-7959 conradcommunications.com 4. EVALUATION
1. RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BOB CONRAD 775-636-7959 conradcommunications.com 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
2. PLANNING Goals, objectives, strategies and tactics BOB CONRAD 775-636-7959 conradcommunications.com Link: http://www.youtube.com/watch?v=BTu0kKwwomI 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
2. PLANNING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BOB CONRAD 775-636-7959 conradcommunications.com 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
2. PLANNING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Time specific Measurement: Something to account for, a number Behavior change: Getting people to do something BOB CONRAD 775-636-7959 conradcommunications.com 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
2. PLANNING ,[object Object],[object Object],What is the time element? What will be measured? What will change? BOB CONRAD 775-636-7959 conradcommunications.com 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
2. PLANNING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BOB CONRAD 775-636-7959 conradcommunications.com 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
2. PLANNING ,[object Object],[object Object],[object Object],[object Object],BOB CONRAD 775-636-7959 conradcommunications.com 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
2. PLANNING ,[object Object],[object Object],[object Object],[object Object],BOB CONRAD 775-636-7959 conradcommunications.com 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
2. PLANNING ,[object Object],[object Object],[object Object],BOB CONRAD 775-636-7959 conradcommunications.com ,[object Object],[object Object],[object Object],[object Object],1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
3. IMPLEMENTATION Do your program  BOB CONRAD 775-636-7959 conradcommunications.com 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
4. EVALUATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BOB CONRAD 775-636-7959 conradcommunications.com 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
4. EVALUATION Return on investment ROI = [Payback-Investment/investment] X 100 BOB CONRAD 775-636-7959 conradcommunications.com Example ROI = [54,000-$24,177.99/ $24,177.99] X 100 =123%* *Does not include in-kind donations and soft-costs 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
REVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BOB CONRAD 775-636-7959 conradcommunications.com All are designed to solve the problem and reach goals
FINAL THOUGHTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BOB CONRAD 775-636-7959 conradcommunications.com
DISCUSSION ? BOB CONRAD 775-636-7959 conradcommunications.com

Recomendados

PR Campaign
PR CampaignPR Campaign
PR CampaignNational Institute of Mass Communication and Journalism, Ahmedabad
 
PR Plan
PR PlanPR Plan
PR PlanCorinne Weisgerber
 
PR process
PR processPR process
PR processNEO NEWS NETWORK
 
Publics in pr
Publics in prPublics in pr
Publics in prRohit Kumar
 
Public Relations History
Public Relations HistoryPublic Relations History
Public Relations Historychiragkiron
 
PR plan template free
PR plan template freePR plan template free
PR plan template freeDebbie Leven
 
Public Relations PR Campaign, PR Strategy
Public Relations PR Campaign, PR StrategyPublic Relations PR Campaign, PR Strategy
Public Relations PR Campaign, PR Strategyzeshan596
 
ADVERTISING,PUBLICITY &PROPAGANDA
ADVERTISING,PUBLICITY &PROPAGANDAADVERTISING,PUBLICITY &PROPAGANDA
ADVERTISING,PUBLICITY &PROPAGANDADilbarhussain
 

Recomendados

PR Campaign
PR CampaignPR Campaign
PR CampaignNational Institute of Mass Communication and Journalism, Ahmedabad
 
PR Plan
PR PlanPR Plan
PR PlanCorinne Weisgerber
 
PR process
PR processPR process
PR processNEO NEWS NETWORK
 
Publics in pr
Publics in prPublics in pr
Publics in prRohit Kumar
 
Public Relations History
Public Relations HistoryPublic Relations History
Public Relations Historychiragkiron
 
PR plan template free
PR plan template freePR plan template free
PR plan template freeDebbie Leven
 
Public Relations PR Campaign, PR Strategy
Public Relations PR Campaign, PR StrategyPublic Relations PR Campaign, PR Strategy
Public Relations PR Campaign, PR Strategyzeshan596
 
ADVERTISING,PUBLICITY &PROPAGANDA
ADVERTISING,PUBLICITY &PROPAGANDAADVERTISING,PUBLICITY &PROPAGANDA
ADVERTISING,PUBLICITY &PROPAGANDADilbarhussain
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
PR Campaign Presentation
PR Campaign PresentationPR Campaign Presentation
PR Campaign PresentationCourtney Fleming
 
Public relations in an organization
Public relations in an organizationPublic relations in an organization
Public relations in an organizationCheldy S, Elumba-Pableo
 
10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public RelationsJett Baynes
 
Writing for Public Relations
Writing for Public RelationsWriting for Public Relations
Writing for Public RelationsProfessor Bauer
 
Media relations
Media relations Media relations
Media relations Iggy O'Toole
 
How to write a news package
How to write a news packageHow to write a news package
How to write a news packageArzoo Sahni
 
Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Abdul Jawad Chaudhry
 
Ethics in PR: Why it Matters
Ethics in PR: Why it MattersEthics in PR: Why it Matters
Ethics in PR: Why it MattersLauren Raguzin
 
Media relation
Media relationMedia relation
Media relationHUFLIT
 
Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agencyAamir Abbasi
 
Public relations practice and theory
Public relations practice and theoryPublic relations practice and theory
Public relations practice and theorySeerat Chishti
 
PRSI code of ethics for pr
PRSI code of ethics for prPRSI code of ethics for pr
PRSI code of ethics for prSayakPal4
 
Public relations objectives and strategies
Public relations objectives and strategiesPublic relations objectives and strategies
Public relations objectives and strategiesBradley Gangnon
 
Evolving trends of public relations
Evolving trends of public relationsEvolving trends of public relations
Evolving trends of public relationsNikita Mahipal
 
Public relation in pakistan
Public relation in pakistanPublic relation in pakistan
Public relation in pakistanNida Kifayat
 
10 steps to a successful PR campaign
10 steps to a successful PR campaign10 steps to a successful PR campaign
10 steps to a successful PR campaignMutant Communications
 
PUBLIC RELATION PRESENTATION
PUBLIC RELATION PRESENTATION PUBLIC RELATION PRESENTATION
PUBLIC RELATION PRESENTATION Sayali Gajare
 
Lecture 8: Intro to PR
Lecture 8: Intro to PRLecture 8: Intro to PR
Lecture 8: Intro to PRJennifer Cox
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relationsMedia Mantra
 
Funding Your Need
Funding Your NeedFunding Your Need
Funding Your Needjenniferdeering
 
Session 3
Session 3Session 3
Session 3VenusUMB619
 

Más contenido relacionado

La actualidad más candente

Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public RelationsJett Baynes
 
Writing for Public Relations
Writing for Public RelationsWriting for Public Relations
Writing for Public RelationsProfessor Bauer
 
How to write a news package
How to write a news packageHow to write a news package
How to write a news packageArzoo Sahni
 
Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Abdul Jawad Chaudhry
 
Ethics in PR: Why it Matters
Ethics in PR: Why it MattersEthics in PR: Why it Matters
Ethics in PR: Why it MattersLauren Raguzin
 
Media relation
Media relationMedia relation
Media relationHUFLIT
 
Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agencyAamir Abbasi
 
Public relations practice and theory
Public relations practice and theoryPublic relations practice and theory
Public relations practice and theorySeerat Chishti
 
PRSI code of ethics for pr
PRSI code of ethics for prPRSI code of ethics for pr
PRSI code of ethics for prSayakPal4
 
Public relations objectives and strategies
Public relations objectives and strategiesPublic relations objectives and strategies
Public relations objectives and strategiesBradley Gangnon
 
Evolving trends of public relations
Evolving trends of public relationsEvolving trends of public relations
Evolving trends of public relationsNikita Mahipal
 
Public relation in pakistan
Public relation in pakistanPublic relation in pakistan
Public relation in pakistanNida Kifayat
 
10 steps to a successful PR campaign
10 steps to a successful PR campaign10 steps to a successful PR campaign
10 steps to a successful PR campaignMutant Communications
 
PUBLIC RELATION PRESENTATION
PUBLIC RELATION PRESENTATION PUBLIC RELATION PRESENTATION
PUBLIC RELATION PRESENTATION Sayali Gajare
 
Lecture 8: Intro to PR
Lecture 8: Intro to PRLecture 8: Intro to PR
Lecture 8: Intro to PRJennifer Cox
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relationsMedia Mantra
 

La actualidad más candente (20)

Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Plan
 
PR Campaign Presentation
PR Campaign PresentationPR Campaign Presentation
PR Campaign Presentation
 
Public relations in an organization
Public relations in an organizationPublic relations in an organization
Public relations in an organization
 
10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations
 
Writing for Public Relations
Writing for Public RelationsWriting for Public Relations
Writing for Public Relations
 
Media relations
Media relations Media relations
Media relations
 
How to write a news package
How to write a news packageHow to write a news package
How to write a news package
 
Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)
 
Ethics in PR: Why it Matters
Ethics in PR: Why it MattersEthics in PR: Why it Matters
Ethics in PR: Why it Matters
 
Media relation
Media relationMedia relation
Media relation
 
Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agency
 
Public relations practice and theory
Public relations practice and theoryPublic relations practice and theory
Public relations practice and theory
 
PRSI code of ethics for pr
PRSI code of ethics for prPRSI code of ethics for pr
PRSI code of ethics for pr
 
Public relations objectives and strategies
Public relations objectives and strategiesPublic relations objectives and strategies
Public relations objectives and strategies
 
Evolving trends of public relations
Evolving trends of public relationsEvolving trends of public relations
Evolving trends of public relations
 
Public relation in pakistan
Public relation in pakistanPublic relation in pakistan
Public relation in pakistan
 
10 steps to a successful PR campaign
10 steps to a successful PR campaign10 steps to a successful PR campaign
10 steps to a successful PR campaign
 
PUBLIC RELATION PRESENTATION
PUBLIC RELATION PRESENTATION PUBLIC RELATION PRESENTATION
PUBLIC RELATION PRESENTATION
 
Lecture 8: Intro to PR
Lecture 8: Intro to PRLecture 8: Intro to PR
Lecture 8: Intro to PR
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relations
 

Similar a Public Relations Planning

Introduction to professional meeting and event management
Introduction to professional meeting and event managementIntroduction to professional meeting and event management
Introduction to professional meeting and event managementVenusUMB619
 
Introduction to professional meeting and event management
Introduction to professional meeting and event managementIntroduction to professional meeting and event management
Introduction to professional meeting and event managementVenusUMB619
 
Introduction To Professional Meeting And Event Planning
Introduction To Professional Meeting And Event PlanningIntroduction To Professional Meeting And Event Planning
Introduction To Professional Meeting And Event PlanningVenusUMB619
 
Staff Resource Planning - 1 pager
Staff Resource Planning - 1 pagerStaff Resource Planning - 1 pager
Staff Resource Planning - 1 pagerForum One
 
Market Research For Startups
Market Research For StartupsMarket Research For Startups
Market Research For StartupsIntelligent_ly
 
Developing strategy
Developing strategyDeveloping strategy
Developing strategyChitrali Nag
 
10 Critical Success Factors for Event Marketing
10 Critical Success Factors for Event Marketing 10 Critical Success Factors for Event Marketing
10 Critical Success Factors for Event Marketing Klaxon
 
Account-Based Sales Development and ABM: How to Create the Perfect Campaign
Account-Based Sales Development and ABM: How to Create the Perfect CampaignAccount-Based Sales Development and ABM: How to Create the Perfect Campaign
Account-Based Sales Development and ABM: How to Create the Perfect CampaignDemandbase
 
Attracting the right people - oGIP
Attracting the right people - oGIPAttracting the right people - oGIP
Attracting the right people - oGIPAIESECGreece
 
Employee Training and Development: How to Measure Effectiveness and Impact | ...
Employee Training and Development: How to Measure Effectiveness and Impact | ...Employee Training and Development: How to Measure Effectiveness and Impact | ...
Employee Training and Development: How to Measure Effectiveness and Impact | ...BizLibrary
 
The 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of WorkThe 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of WorkMBO Partners
 
7 Habits of Highly Effective Personalisation Organisations | Optimizely ANZ W...
7 Habits of Highly Effective Personalisation Organisations | Optimizely ANZ W...7 Habits of Highly Effective Personalisation Organisations | Optimizely ANZ W...
7 Habits of Highly Effective Personalisation Organisations | Optimizely ANZ W...Optimizely
 
Customer Segmentation: Design and Delivery (Webinar)
Customer Segmentation: Design and Delivery (Webinar)Customer Segmentation: Design and Delivery (Webinar)
Customer Segmentation: Design and Delivery (Webinar)CGAP
 

Similar a Public Relations Planning (20)

Funding Your Need
Funding Your NeedFunding Your Need
Funding Your Need
 
Session 3
Session 3Session 3
Session 3
 
Introduction to professional meeting and event management
Introduction to professional meeting and event managementIntroduction to professional meeting and event management
Introduction to professional meeting and event management
 
Introduction to professional meeting and event management
Introduction to professional meeting and event managementIntroduction to professional meeting and event management
Introduction to professional meeting and event management
 
Session 2
Session 2Session 2
Session 2
 
Introduction To Professional Meeting And Event Planning
Introduction To Professional Meeting And Event PlanningIntroduction To Professional Meeting And Event Planning
Introduction To Professional Meeting And Event Planning
 
Funding Your Need
Funding Your NeedFunding Your Need
Funding Your Need
 
Staff Resource Planning - 1 pager
Staff Resource Planning - 1 pagerStaff Resource Planning - 1 pager
Staff Resource Planning - 1 pager
 
Planning for PR
Planning for PRPlanning for PR
Planning for PR
 
Market Research For Startups
Market Research For StartupsMarket Research For Startups
Market Research For Startups
 
Developing strategy
Developing strategyDeveloping strategy
Developing strategy
 
10 Critical Success Factors for Event Marketing
10 Critical Success Factors for Event Marketing 10 Critical Success Factors for Event Marketing
10 Critical Success Factors for Event Marketing
 
Account-Based Sales Development and ABM: How to Create the Perfect Campaign
Account-Based Sales Development and ABM: How to Create the Perfect CampaignAccount-Based Sales Development and ABM: How to Create the Perfect Campaign
Account-Based Sales Development and ABM: How to Create the Perfect Campaign
 
Attracting the right people - oGIP
Attracting the right people - oGIPAttracting the right people - oGIP
Attracting the right people - oGIP
 
Employee Training and Development: How to Measure Effectiveness and Impact | ...
Employee Training and Development: How to Measure Effectiveness and Impact | ...Employee Training and Development: How to Measure Effectiveness and Impact | ...
Employee Training and Development: How to Measure Effectiveness and Impact | ...
 
The 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of WorkThe 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of Work
 
Business Diagnostics
Business DiagnosticsBusiness Diagnostics
Business Diagnostics
 
7 Habits of Highly Effective Personalisation Organisations | Optimizely ANZ W...
7 Habits of Highly Effective Personalisation Organisations | Optimizely ANZ W...7 Habits of Highly Effective Personalisation Organisations | Optimizely ANZ W...
7 Habits of Highly Effective Personalisation Organisations | Optimizely ANZ W...
 
Customer Segmentation: Design and Delivery (Webinar)
Customer Segmentation: Design and Delivery (Webinar)Customer Segmentation: Design and Delivery (Webinar)
Customer Segmentation: Design and Delivery (Webinar)
 
Basic Planning
Basic PlanningBasic Planning
Basic Planning
 

Más de Conrad Communications

Sage-Grouse and Sagebrush Steppe Management
Sage-Grouse and Sagebrush Steppe ManagementSage-Grouse and Sagebrush Steppe Management
Sage-Grouse and Sagebrush Steppe ManagementConrad Communications
 
Invasive Species and the Deteriorating Condition of the Great Basin
Invasive Species and the Deteriorating Condition of the Great BasinInvasive Species and the Deteriorating Condition of the Great Basin
Invasive Species and the Deteriorating Condition of the Great BasinConrad Communications
 
Managing uplands in the sagebrush steppe
Managing uplands in the sagebrush steppeManaging uplands in the sagebrush steppe
Managing uplands in the sagebrush steppeConrad Communications
 
Presentation on Communicating about Science and GMOs
Presentation on Communicating about Science and GMOsPresentation on Communicating about Science and GMOs
Presentation on Communicating about Science and GMOsConrad Communications
 
Nevada Small Farm Conference 2015: The Buy Nevada Program
Nevada Small Farm Conference 2015: The Buy Nevada ProgramNevada Small Farm Conference 2015: The Buy Nevada Program
Nevada Small Farm Conference 2015: The Buy Nevada ProgramConrad Communications
 
News Releases In the Social Media Environment
News Releases In the Social Media EnvironmentNews Releases In the Social Media Environment
News Releases In the Social Media EnvironmentConrad Communications
 
Crisis Communications: Myths, Exceptions, Realities
Crisis Communications: Myths, Exceptions, RealitiesCrisis Communications: Myths, Exceptions, Realities
Crisis Communications: Myths, Exceptions, RealitiesConrad Communications
 
Media Coverage Of Crises Faced By Higher Education
Media Coverage Of Crises Faced By Higher EducationMedia Coverage Of Crises Faced By Higher Education
Media Coverage Of Crises Faced By Higher EducationConrad Communications
 
Lessons Learned: A state government social media reality check
Lessons Learned: A state government social media reality checkLessons Learned: A state government social media reality check
Lessons Learned: A state government social media reality checkConrad Communications
 

Más de Conrad Communications (15)

Ecological Costs of the Status Quo
Ecological Costs of the Status QuoEcological Costs of the Status Quo
Ecological Costs of the Status Quo
 
Sage-Grouse and Sagebrush Steppe Management
Sage-Grouse and Sagebrush Steppe ManagementSage-Grouse and Sagebrush Steppe Management
Sage-Grouse and Sagebrush Steppe Management
 
Invasive Species and the Deteriorating Condition of the Great Basin
Invasive Species and the Deteriorating Condition of the Great BasinInvasive Species and the Deteriorating Condition of the Great Basin
Invasive Species and the Deteriorating Condition of the Great Basin
 
Managing uplands in the sagebrush steppe
Managing uplands in the sagebrush steppeManaging uplands in the sagebrush steppe
Managing uplands in the sagebrush steppe
 
Presentation on Communicating about Science and GMOs
Presentation on Communicating about Science and GMOsPresentation on Communicating about Science and GMOs
Presentation on Communicating about Science and GMOs
 
Nevada Small Farm Conference 2015: The Buy Nevada Program
Nevada Small Farm Conference 2015: The Buy Nevada ProgramNevada Small Farm Conference 2015: The Buy Nevada Program
Nevada Small Farm Conference 2015: The Buy Nevada Program
 
Political Advertising
Political AdvertisingPolitical Advertising
Political Advertising
 
Data and Marketing Research
Data and Marketing ResearchData and Marketing Research
Data and Marketing Research
 
News Releases In the Social Media Environment
News Releases In the Social Media EnvironmentNews Releases In the Social Media Environment
News Releases In the Social Media Environment
 
Crisis Communications: Myths, Exceptions, Realities
Crisis Communications: Myths, Exceptions, RealitiesCrisis Communications: Myths, Exceptions, Realities
Crisis Communications: Myths, Exceptions, Realities
 
WILDFIRES & INVASIVE SPECIES
WILDFIRES & INVASIVE SPECIESWILDFIRES & INVASIVE SPECIES
WILDFIRES & INVASIVE SPECIES
 
Ingredients for Misinformation
Ingredients for MisinformationIngredients for Misinformation
Ingredients for Misinformation
 
Media Coverage Of Crises Faced By Higher Education
Media Coverage Of Crises Faced By Higher EducationMedia Coverage Of Crises Faced By Higher Education
Media Coverage Of Crises Faced By Higher Education
 
Lessons Learned: A state government social media reality check
Lessons Learned: A state government social media reality checkLessons Learned: A state government social media reality check
Lessons Learned: A state government social media reality check
 
Unconventional PR Strategies
Unconventional PR StrategiesUnconventional PR Strategies
Unconventional PR Strategies
 

Último

Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 

Último (20)

Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 

Public Relations Planning

  • 1. Public Relations Planning STRATEGY AND SUCCESS BOB CONRAD, MA, APR 775-636-7959 conradcommunications.com
  • 2. Why plan? “ Strategic thinking involves predicting or establishing a desired future goal state, determining what forces will help or hinder movement toward the goal and formulating a plan for achieving the desired state.” ─ Cutlip, Center & Broom BOB CONRAD 775-636-7959 conradcommunications.com
  • 3.
  • 4.
  • 5. PLANNING: 4 stages 1. RESEARCH 2. PLANNING 3. IMPLEMENTATION BOB CONRAD 775-636-7959 conradcommunications.com 4. EVALUATION
  • 6.
  • 7. 2. PLANNING Goals, objectives, strategies and tactics BOB CONRAD 775-636-7959 conradcommunications.com Link: http://www.youtube.com/watch?v=BTu0kKwwomI 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. 3. IMPLEMENTATION Do your program  BOB CONRAD 775-636-7959 conradcommunications.com 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
  • 16.
  • 17. 4. EVALUATION Return on investment ROI = [Payback-Investment/investment] X 100 BOB CONRAD 775-636-7959 conradcommunications.com Example ROI = [54,000-$24,177.99/ $24,177.99] X 100 =123%* *Does not include in-kind donations and soft-costs 1. RESEARCH 2. PLANNING 3. IMPLEMENT 4. EVALUATION
  • 18.
  • 19.
  • 20. DISCUSSION ? BOB CONRAD 775-636-7959 conradcommunications.com